Skip to comments.Heinz pulls mayonnaise ad over gay kiss furore
Posted on 06/24/2008 7:55:22 AM PDT by vimto
A mayonnaise ad that shows two men kissing has been withdrawn from television after 200 viewers complained that it was offensive. Heinz, which makes the New York Deli Mayo featured in the commercial, pulled the advertisement less than a week into its expected five week run, in response to the criticism. Viewers told the Advertising Standards Authority (ASA) that the ad was inappropriate and unsuitable for children to see. The ASA has not yet decided whether to launch an investigation. snip..... It is understood that the commercial was not shown during children's television programming, because of new rules from Ofcom that restrict ads for products high in fat, salt and sugar.
(Excerpt) Read more at timesonline.co.uk ...
Curiously it wasn't shown at peak kids viewing time because the mayo isn't a healthy food. Go figure...?
Kissing is the least offensive thing gay guys do with mayonnaise.
PLEASE spare me the details.....
“Kissing is the least offensive thing gay guys do with mayonnaise.”
You mean like when they use it to make a Manwich.
HEY.........is that really mayo on my sandwich or are you just glad to see me........................sarc/off
Wait a minute...I saw a Kraft commercal the other day that was singing the praises of real Mayo because “it’s got nothing artificial!” That’s right, mayo is now a health food, fat and all, because it’s “all natural!!!”
Oh dear....I’m wondering if posting this was such a good idea........?
No, it hasn’t run in America that I’m aware, but apparently there were enough people who viewed the commercial over the ‘net who thought it was a completely realistic slice of homosexual life being flaunted at them and demanded justice for their seared retinas.
So they got it wrong...it was OK for the kids to view!?
Heck I’m confused. Mayo’s healthy, Gay’s fine....
The internet has some anti-viral uses then?
Curiously, the thing I find most offensive is that it is actually illegal to advertise mayonnaise during the day. Is there anything left that isn’t specifically addressed with a law? Anything at all?
Buy Duke’s Mayo.
I heard that the “kissing couple” were Kerry and Obammy!
The irony of that didn’t escape me....
We live in a Bizarro Wonderland where nothing is as it seems.
“Nasssty Mayo! Youss iss responsibiles for killings millionssses of Britsss childrensssesss...”
Well I may never eat mayo again.
It’s probably run on HGTV. Every other “couple” is gay on that network.
Yep, I’m on the Mayo bandwagon as well...
“Beanz Meanz Hienz...
alas for those gentler days....
Macho type New York sounding guy in chef suit making sandwiches for the pre-teen boy and girl to take to school.
Girl says "thanks mom" and leaves.
Guy comes in, grabs briefcase and jacket says good bye and begins to leave.
Chef says..."Aye..fuggetn sumpn?"
Dad comes back, they kiss on the lips, then mom says "see ya sweet cheeks..."
I'll have to check to see if there are other brands of mayo and catsup...ya think?
Their lips too.
I wonder what's "unhealthy" about egg yolks, lemon juice and vegetable oil...
....rules from Ofcom that restrict ads for products high in fat, salt and sugar.
So that’s it. Food fascists........
Well, this would be the same company that carries Theresa Heinz-Kerry’s name, isn’t it? I think it was time for a new Mayo 4-years ago. :)
I don’t even use the stuff, so it’s been Hunt’s Catsup for me.
So that was just mayo on the guys’ lips?
So is lava but that's not good for you either ;^)
Bill O’Reilly ran the complete ad on his show, that’s the only US television viewing that I know of. HGTV is definitely a gay friendly network (remember all the stereotypes about male interior designers) but I’ve never seen any blatant gay ads there. Then again we only watch House Hunters but that is their most popular show so if there was going to be gay friendly ads you would think that’s where they would show up.
Too bad Hunts is so runny.
Once marriage is legal everywhere, there will be no problems with this.
...and what will the liberals push then? How far will they roll civilization back?
I’m so shocked./s
The left has already said that they’ll push for animals to have the same rights as people.
And be able to marry people.
Then they’ll probably push for special rights for crackheads and heroin users.
“They’re born that way.”
Smokers will still be out of fashion.
It’s the hydrogenated oil that makes it unhealthy. Mayo made with cold pressed canola oil has good fats...and if you try a really good mayo (or make your own) all others taste a little rancid. (Disclaimer- I am a foodie with an interest in nutrition- not a hemp wearing, tofu eating, gaia worshipper.)
I like this one:http://www.spectrumorganics.com/?id=57
I thought that the ad was funny, though maybe inappropriate for children.
I wasn’t sure which group the ad was making fun of, gay couples, or straight people. Maybe both.
I have to wonder if it sold much mayonnaise, though.
Interesting rules over there:
[FSA Board responds to Ofcom consultation
Tuesday 13 June 2006
The FSA Board today agreed its response to the Ofcom consultation on options for tightening the controls on the TV advertising of food to children.
Ofcom, the independent regulator and competition authority for the UK communications industries, is consulting on options for new restrictions.
The Board expressed disappointment at the options put forward in the Ofcom consultation and agreed that none of the options provided a sufficient response to the problem of the imbalance in television advertising.
With a quarter of all 11 to 15 year olds now facing obesity, we have to be sure that any restrictions on advertising are aimed at children of all ages to have a real effect
The Board agreed that any restrictions must protect children up to 15 years of age, particularly as children between 9 and 15 years often make their own food choices and purchases. The consultation’s current options only focus on protecting children up to the age of nine.
The Board supported a pre-9pm watershed on advertisements for products high in fat, salt or sugar. This would offer a practical means of extending protection to older children and would be consistent with other broadcasting controls.
The Board did not support any options that would restrict advertising of all foods, including foods such as fruit and vegetables, which would conflict with the promotion of healthy eating.
Currently, only one of the consultation’s options uses the Agency’s Nutrient Profiling model to ensure that restrictions only apply to foods that are high in fat, salt or sugar. Underpinning the restrictions with the Nutrient Profiling model would provide an incentive for industry to reformulate their products to reduce fat, salt and sugar.
Furthermore, if industry or any other party proposes a workable and effective ‘fourth option’, the Board requested that any viable approach be subject to consultation with other interested parties.
Deirdre Hutton, Chair of the Food Standards Agency, said: ‘Children are targeted every day with messages that promote foods that are high in fat, salt or sugar, and the Hastings Review clearly showed that this does have an influence on children’s food choices.
‘With a quarter of all 11 to 15 year olds now facing obesity, we have to be sure that any restrictions on advertising are aimed at children of all ages to have a real effect in helping to reverse this trend. This includes making sure that we do not inadvertently restrict the positive promotion of healthy foods.’]
This ad was Laugh In funny. Unfortunately, this is not 1968 but 2008, and everybody is hyper about gays. There wasn’t anything “gay” about this ad. By using their product, an otherwise-female mom is turned into a genuine deli cook as one would find in New York. I saw it for what it was and thought it genuinely funny.
So to you, this was an honest, accurate, realistic portrayal of homosexual life.
It never crossed your mind that the advertiser was trying to convey that the deli product is so close to the real thing, that it’s like Mom’s a genuine New York deli guy making lunches in the morning?
Do gays even like Mayo?
I thought they did their activities with relish?
Love the soundbite!
Stopped buying HEINZ products when John F. Kerry, who served in Viet Nam, was trying to steal the Presidental election.
Wrong name. It should have been called San Francisco Deli Mayo. Then the ad would have been appropriate...in Assachusetts and Californication.
Saw the ad on YouTube, had Robert DeNiro in it. Pretty funny.
The point was that when you make a sandwich with that mayo it’s like having a NY deli man behind the counter fixing it. The folks in the household leaving for school/work are addressing the sandwich maker as “mom”. The implication is that it is the wife/mother really behind the counter though the viewers see quintessential New Yorker DeNiro.
Kids & hubby say bye and run out. “Wife” asks hubby for goodbye kiss. Husband kisses him good bye and DeNiro says “come right home, see you later sweetcheeks.” Pretty clever.
Could see why some folks are offended, but definitely did not seem like a pro homosexual ad, and not featuring a gay household. Some people just don’t get the joke.
Liberals always push the boundaries - oft times beginning with stuff that they can say “hey, wottcha got your knickers in a twist about, it's only fun!”
Hope you don’t mind me repeating a reply above...
O.K. we see it from different angles...but I really don’t want to see men kissing. If they do so in TV programs or films I can choose not to watch them but when it is in your face (as it were) unannounced at advert time....well where’s this gonna go in the interest of fun?
Liberals always push the boundaries - oft times beginning with stuff that they can say hey, wottcha got your knickers in a twist about, it’s only fun!