Posted on 07/18/2008 1:42:43 PM PDT by Daffynition
An advertising world first has been launched in London - pitvertising.
The innovative new concept uses digital TV screens built into the armpits of shirts.
It was developed by deodorant manufacturer Right Guard as the ideal way to market its products.
A hired team of 'Pitvertisers' was sent out into the streets of London to test the new medium.
Passers-by were reportedly amazed by the new marketing tactic - some were clearly impressed; but others thought it the pits...
Preperation H, Summers Eve, Viagra...
(Please stop me, I can't help it...)
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