Skip to comments.Measuring intelligence with Google Suggest: an experiment
Posted on 03/06/2009 5:57:48 AM PST by gondramB
Interesting experiment. Google suggest offers to complete searches based on other popular searches. The "researcher" asked a similar question two different ways - one in what they called a less intelligent fashion.
The Google suggestions came our radically different.
What I find most interesting is that the “how 2” suggestions are all selfish, ‘me’ statements while the “how might” suggestions are all research oriented.
This study doesn’t seem very intelligent to me. I never use whole sentences, and I certainly don’t use labored grammar. I just toss in keywords. I would view “how might one account” as useless noise for search purposes. I’d just search “andrew jackson 1828 election analysis why he won” or some such thing. Google doesn’t care if you write like William F. Buckley. It’s all about keywords.
>>This study doesnt seem very intelligent to me. I never use whole sentences, and I certainly dont use labored grammar. I just toss in keywords. I would view how might one account as useless noise for search purposes. Id just search andrew jackson 1828 election analysis why he won or some such thing. Google doesnt care if you write like William F. Buckley. Its all about keywords.<<
I would agree its not a good measure of intelligence.
But it does say something to old guys like me think in terms of keywords. Today’s contextual and natural speech searches can return dramatically different results depending on how something is phrased.
I guess. Maybe I’ll try some of my own experiments and see if I’m missing out on better results. Like I said, I never use complete questions. Just keywords. I will say this, I never use “2” instead of “to” in a search.
Given his close relationship with the Obama campaign, Eric Schmidt, Google’s CEO, has quite a bit of “skin in the game. Google and especially: Google News” has been repeatedly shown to be radically leaning in their bias and in the search results received. With 60% Plus share of the global search engine market - this company controls an enormous amount of information that gets to The People. Schmidt learned a lot when Google expanded into communist China - Specifically, how to squash some types of unwanted information and how elevate preferred websites. Apparently Google company motto of “do no harm” means implementation of the tenets of communism.
I don’t see this as a measure of intelligence. It’s just a measure of diversity.
Anyway, I’m a diverse guy with a wide range of interests.
There are days when I need to know how I might measure the effectiveness of a promotion.
But some evenings, I just want 2 kiss, get a sixpack, and make a bomb.
“How might one?” “How 2?” What have we found? That octagenarian Brits are more studious than hip-hoppers?
(What does that say about Fergie?)
I'm a "keyword" person too - might be time to experiment with a little natural speech.
Shocking! Just yesterday, I was googling: How 2 account for the rise of Andrew Jackson to victory in the election of 1830.
I was just looking up something medieval. I forgot which it was (Robin Hood?). Anyway, I was surprised my results were cluttered up by hiphoppers. Now I know:
“Prithee Google, dear chap, Canst thou answer me...”
I asked Google, “quhat say thay?” and it got all cornfused.
Ha! I especially like “How 2” is always followed by some simpleton inquiry.
How 2 kiss? How 2 get a six pack?
But, the “How might one” is always followed by some intellictual endeavor.
They need to mix it up. “How might one locate a new crack pipe? or How might one hookup with one’s own sister?”
Sometimes keywords are all you need, but sometimes I find I need to let the engine know that I’m asking a question. Still, “How Jackson Won 1828” should be all it needs to know.
I have no doubt that Google juggles their results. They bump Wikipedia, for example. However, all this shows is that more intelligent phrasing returns more intelligent web pages.
This site used to come up wa-aay too much when 'googling'.
They fixed that, too, for reasons both good, and some political. I wouldn't be surprised if they don't have some one checking in from time to time, to see how the planned leak of info is playing in the various ourlets in Peoria.
Loading the FR forum page, or refreshing it, cycles through a "looking up google analytics" activity banner with the platform and browser I'm currently using. What's up with that, we wonder.
They have lots & lots of dough, and plenty of employees. If I had all that, and was pre beta testing the idea in the media...
hello google employee! drop me freepmail, would 'ya?
Hitting “reply” just now, (opening the reply window) cycles through google analytics, as did hitting “post” just a moment ago.