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Reaching for the Bottom Shelf (sales are up for cheap booze)
ny times ^ | Published: March 7, 2009 | By ANDREW MARTIN

Posted on 03/08/2009 9:50:32 AM PDT by dennisw

Tom Smith, the spirits director at Union Square Wines in Manhattan, says he doesn’t carry Popov in his store because he associates it with his days of waiting tables, when he used it to polish silverware.

Even Diageo, the liquor conglomerate that owns the Popov brand, seems reluctant to own up to it. Popov, which can sell for less than $9 a 750-milliliter bottle, isn’t mentioned on its Web site, and when asked about the brand, a company spokeswoman kept trying to steer the conversation toward pricier spirits.

And it’s not just vodka that has been “popularized.” The trade-down effect is even more pronounced in wine, merchants say.

“The lower-end stuff is definitely flying out the door,” said Claire Defoe, a manager at the Sherry-Lehmann wine store in Manhattan.

“People don’t want to hear about that $700 bottle of wine,” she said. For wine, “$15 to $30 is the sweet spot right now.”

The resurgence of low-priced wine and spirits shows quite a turnabout for an industry that has been the happy beneficiary of America’s long and reckless infatuation with luxury goods. During the last decade, alcohol marketers came up with an astounding array of high-priced products.

During that same period, budget brands, long in decline, have started growing again.

“The pace of premiumization has slowed,” he said. “Strong, trusted, high-value brands are what people are migrating to.”

(Excerpt) Read more at nytimes.com ...


TOPICS: Business/Economy; Food
KEYWORDS: vodka

1 posted on 03/08/2009 9:50:32 AM PDT by dennisw
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To: dennisw
alt

Sales of Popov vodka are up sharply, and one liquor store manager in New Jersey says he sold out of Majorska, $9.49 a bottle.

2 posted on 03/08/2009 9:51:45 AM PDT by dennisw (Archimedes--- Give me a lever long enough and a fulcrum to place it, and I shall move the Earth)
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To: dennisw

Recession got you down? Have a few shots of Povov to get your mind off it


3 posted on 03/08/2009 9:52:38 AM PDT by dennisw (Archimedes--- Give me a lever long enough and a fulcrum to place it, and I shall move the Earth)
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To: dennisw

Wow. Life must really suck if you resort to drinking $9 a bottle vodka.


4 posted on 03/08/2009 9:54:49 AM PDT by LiberConservative
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To: dennisw
I noticed that the liquor store near me always seems busy. Not sure if everyone has switched to the cheaper stuff though.
5 posted on 03/08/2009 9:55:16 AM PDT by muggs (If Obama is the answer, it must have been a stupid question)
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To: dennisw

Vodka = alcohol + water, and nothing else.


6 posted on 03/08/2009 9:56:25 AM PDT by proxy_user
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To: muggs

I noticed that the liquor store near me always seems busy. Not sure if everyone has switched to the cheaper stuff though. .........

They will when they get next month’s 401K statement


7 posted on 03/08/2009 9:57:26 AM PDT by dennisw (Archimedes--- Give me a lever long enough and a fulcrum to place it, and I shall move the Earth)
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To: dennisw
I used to be a confirmed Stoli drinker, but, after doing some research and, after more than a few taste tests, have traded down to Burnett's.

A good friend who was a Skyy drinker is now a Burnett's fan after one of the aforementioned taste tests.

Stoli is priced at $28.99

Skyy at $24.99 locally

Burnett's...$14.99

Read the reviews online and do your own taste test.

8 posted on 03/08/2009 10:04:56 AM PDT by SonOfDarkSkies
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To: LiberConservative
Wow. Life must really suck if you resort to drinking $9 a bottle vodka.

Nah, cheap vodka is decent. However, stay the hell away from night train express fortified wine unless you want to take a ride on the vomit comet.
9 posted on 03/08/2009 10:08:00 AM PDT by mysterio
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To: proxy_user
Vodka = alcohol + water, and nothing else.

Actually, there are varying qualities of alcohol and water.

Good vodka is smooth and easy on the taste buds (usually comes from careful filtering--I prefer 4 times--and good quality ingredients).

I also find that another important quality in vodka is how agreeable it is phyically (i.e. even a small amount of poor quality vodka can have negative consequences for tummy disturbance and/or headache).

10 posted on 03/08/2009 10:21:14 AM PDT by SonOfDarkSkies
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To: SonOfDarkSkies
Try Roths Vodka Its made in California from grapes filtered 5 times. It has very slight sweet after taste. Trader Joes in California has it for 13.99 a liter.
11 posted on 03/08/2009 10:28:32 AM PDT by Polynikes
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To: Polynikes
Sounds good!

I'll give it a try.

12 posted on 03/08/2009 10:31:56 AM PDT by SonOfDarkSkies
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To: SonOfDarkSkies
Also at Trader Joes ( No I don't work them) is Titos Vodka handmade in Austin Texas from corn. Filtered 6 times at 17.99/750 ml. EXTREMELY smooth and neutral tasting.
13 posted on 03/08/2009 10:39:17 AM PDT by Polynikes
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To: proxy_user
To quote Lewis Grizzard: “That see-through whiskey will make you go crazy”.
14 posted on 03/08/2009 10:44:18 AM PDT by CrazyIvan (If you read only one book this year, read "Stolen Valor".)
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To: SonOfDarkSkies

“Read the reviews online and do your own taste test.”


When I did that I saw that Smirnoff always came in just below the top two or three in blind taste tests making it a very good choice to save a buck.

I also noticed that the most over rated vodka was Grey Goose, repeatedly people would identify it as their personal favorite and then pan it in blind taste tests.


15 posted on 03/08/2009 10:44:26 AM PDT by ansel12 (Romney (guns)"instruments of destruction with the sole purpose of hunting down and killing people")
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To: Polynikes
This sounds like something one could add to spaghetti sauce to enhance the flavor.

I do a lot of shopping at Trader Joes, and I pray that they never issue "club cards" like most of the other retail grocery chains have done.

16 posted on 03/08/2009 10:47:43 AM PDT by Fiji Hill
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To: dennisw

My liver screams out in terror....


17 posted on 03/08/2009 10:47:54 AM PDT by Farmer Dean (168 grains of instant conflict resolution)
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To: ansel12
I love those blind taste tests.:-) Really helps cut out the market influence.

Too bad there wasn't one for the Presidential election.

18 posted on 03/08/2009 10:47:56 AM PDT by SonOfDarkSkies
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To: LiberConservative
Wow. Life must really suck if you resort to drinking $9 a bottle vodka.

And the next morning must really suck.

19 posted on 03/08/2009 10:51:25 AM PDT by Allegra
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To: LiberConservative

It’s still better than Karkov vodka. $7.99 for a 1 liter plastic bottle. ...or the $5 bottle of stuff just labeled “Vodka.”


20 posted on 03/08/2009 10:57:55 AM PDT by MediaMole
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To: Polynikes
“Try Roths Vodka Its made in California from grapes filtered 5 times. It has very slight sweet after taste. Trader Joe's in California has it for 13.99 a liter.”

That sounds like grappa. I bet they make it out of all the grape pressings. We have a Trader Joe's in town but they can not sell hard booze, only wine and beer. I will look for it at the liquor store on my next visit.

21 posted on 03/08/2009 11:04:49 AM PDT by mickey finn
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To: dennisw

I’m thinking Bud sales are going to soar.


22 posted on 03/08/2009 11:36:20 AM PDT by Tanniker Smith (The sun glinted off chiseled pectorals sculpted during four weight-lifting sessions each week and...)
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To: Polynikes
Vodka handmade in Austin Texas from corn

Sorry, but if it's corn, it really isn't Vodka. It's corn liquor. If you want vodka, look for potatoes, or at least rye. If you want corn squeezings, look for some Georgia Moon. At least it's fresh when it's sold.

23 posted on 03/08/2009 1:12:37 PM PDT by PAR35
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To: dennisw

http://www.bumwine.com/

The official drinking guide for the 0bama economy!


24 posted on 03/08/2009 1:19:32 PM PDT by Slings and Arrows ("I HOPE you like your CHANGE."--MrB)
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To: PAR35
Sorry, but if it's corn, it really isn't Vodka

Corn liquor, if it's highly distilled and filtered, IS vodka.

Vodka is basic distilled ethanol. You can make it out of any kind of sugar/starch. You can buy a bag of sugar at the store and make your own although I don't know why anyone would bother since it's so cheap.

25 posted on 03/08/2009 1:38:21 PM PDT by Jeff Chandler (Obama's next program: Kopechne Care)
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To: dennisw

You don’t have to spend a lot to get good booze-Heaven Hill and Cabin Still bourbons are less than $10 per 750ml bottle...


26 posted on 03/08/2009 3:53:29 PM PDT by mozarky2 (Ya never stand so tall as when ya stoop to stomp a statist!)
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To: SonOfDarkSkies

Stoli Elite goes for $50 I believe..


27 posted on 03/08/2009 10:14:56 PM PDT by cherry
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To: dennisw

Ah yes, the days of Boonesfarm and md2020...


28 posted on 03/08/2009 10:16:40 PM PDT by rintense (Go Israel!)
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To: mysterio
However, stay the hell away from night train express fortified wine unless you want to take a ride on the vomit comet.

It makes you talk to your friend Raaaaaaaaplh!

Who drives a Buuuuuuuuick!

29 posted on 03/08/2009 10:24:28 PM PDT by uglybiker (AAAAAAH!!! I'm covered in BEES!)
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To: dennisw

I’m sticking with huffing whippet canisters and drinking anti-freeze myself.....That Popov stuff will kill ya ;)


30 posted on 03/08/2009 10:27:11 PM PDT by Electric Graffiti (In Guns We Trust)
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To: dennisw

31 posted on 03/08/2009 10:44:06 PM PDT by BBell
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To: Electric Graffiti
I’m sticking with huffing whippet canisters and drinking anti-freeze myself.....That Popov stuff will kill ya ;)

I always felt woozy from it the next day but never from Schmirnoff which is/was high quality enough for me
But I knew a Polish born guy who liked Povov and Poles should know vodka

32 posted on 03/09/2009 1:52:41 AM PDT by dennisw (Archimedes--- Give me a lever long enough and a fulcrum to place it, and I shall move the Earth)
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