As a logical person myself, I cannot explain it nor can I claim to understand it, but it is definitely a fact.
The likeability factor carried Bush over Kerry just as it carried ObaMao over McCain with this group. McCain's pathetic debate performance (My friends, this, my friends, that) versus ObaMao's polished debate performance was a huge factor as well.
While it is true that the feeeeelers tend to be easily swayed by the enemedia, the point is that a RINO is not going to win them over, unless it is a RINO with greater likeability and communication skills. In which case a conservative with greater likeability and communication skills will work just as well on this demographic AND will inspire the base.
I'd estimate that the feeeeelers make up a solid majority of the mushy middle, perhaps even as much as two-thirds. And while a portion of that group can be influenced by logic and idealogy, just as a portion of we logical thinkers can be influenced by feelings, these are going to take a back seat.
America, by and large, did not reject conservatism in 2008; they rejected a lousy RINO salesman.
Look at this disgrace...
A VETERAN throwing VETERANS UNDER THE BUS!!
After they had been brainwashed by the media that is was KOOOOOL to vote for Obammy/