Microsoft uses vomit to market Internet Explorer 8 (with video)

Mac Daily News ^ | 07/02/2009

[Swordmaker]

Make sure you haven't just eaten and then check out this new online ad for Internet Explorer 8 from Microsoft:

Direct link via YouTube here.

Chris Matyszczyk reports for CNET, "This work is not, as some have surmised, the work of Crispin Porter + Bogusky, the agency responsible for both the 'I'm a PC' and Gates-Seinfeld campaigns. It is the brainchild of Bradley and Montgomery, the folks that brought you the Mojave Experiment."

"The vomit ad is one of a series, all featuring actor Dean Cain," Matyszczyk reports. "The series is taglined 'Browse Better.'"

[Swordmaker]

What is Microsoft doing with its ad money? Would you believe ads based on vomiting??? You might need a cast iron stomach to view this ad... staring Dean Cain.

[Swordmaker]

Normally, I would not ping the Mac Ping List group to a Windows/Microsoft article... but this one is really strange.

What is Microsoft doing with its ad money? Would you believe ads based on vomiting??? You might need a cast iron stomach to view this ad... staring Dean Cain.

Hold your nose... It might help

Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!

I was going to
put a tasteful
picture of Vomit here,
but I discovered that's
an Oxymoron!

Microsoft Explorer 8 Advertisement
approved by a Moron, Oxy or not... Ping!

If you want on or off the Mac Ping List, Freepmail me.

[Swordmaker]

Too bad 14 year old adolescent boys aren’t a wealthy demographic... but that seems to be who MS is targeting with this ad.

[Cyropaedia]

And people were paid big money to produce that POS for Microshaft.

It looks like something that a bunch of college frat boys produced after a late night drinking binge.

What in the hell is Steve Ballmer thinking....??

[Wooly]

Can you say Steve Balmer, MS ads always seem to have his imprint on them, like the Mojave ads where the people ask so this is Vista, and tehn were cut before they asked if this was a computer?

[barb-tex]

Sounds like an ad for Vista.
barbra ann

[Wooly]

Balmer is an uncouth pig. Vista is his pig as he pushed the development team to put something out for the stockholders when the longhorn project became delayed. Vista32 is nothing more than an overlay whereas Vista64 is a completely different animal and 7 is Longhorn with improvements.

[The Magical Mischief Tour]

This is just wrong on so many levels...

[dayglored]

So-o-o-o-o... What -ARE- the "bleeped" words???

Inquiring minds want to know about "hairy-whatever.com"...

[SERE_DOC]

Microsoft and vomit, seems appropriate to me for a POS OS & browser.

[bethybabes69]

I couldn’t agree more, IE and Puke go hand in hand, they both stink.

[Sprite518]

I don’t recall Microsoft advertising for XP. The new rule of thumb should be if Microsoft has to advertise, then don’t get it.

[MaryFromMichigan]

Disgusting!
Who would want their product associated with that?

[SlowBoat407]

This puts the lie to “any publicity is good”.

[6SJ7]

OMG indeed! It’s downright scary to think that
A. Someone even had this idea for an ad
B. That someone convinced the ad agency to make the ad
C. Microsoft approved such a disgusting ad

Microsoft’s upcoming Windows 7 may be a good OS, but if they use a pitch similar to this IE 8 ad, they could sink the product.

[bmwcyle]

The liberals of Washington State have no morals and now no class to go with it.

[TNCMAXQ]

Wow that is really repulsive. Too bad Dean Cain associates himself with this as I thought he was a conservative. You’d think he’d have more class.

[bmwcyle]

Animal House meets Madison Ave.

[Tribune7]

I guess the guy who was going to the perv websites while breakfasting with his wife was using IE 6 or IE 7, and that laptop certainly wasn’t a Mac.

[vox_freedom]

What in the hell is Steve Ballmer thinking....??

[vox_freedom]

That was really disgusting.
Brings a whole new meaning to the term, "I-Eeeeeeeee Ate." Way to go Microsoft.

[PA Engineer]

What were they thinking?

[RightOnTheLeftCoast]

Now that’s just rank.

Shame, shame on Microsoft. Hey, guys: ads are supposed to make people want to use your products, not be embarrassed at the mere sight of their icon.

And there I thought the Seinfeld ads, with Bill Gates de-wedgy’ing his pants, were bad. This is gross and unfunny and very disappointing.

Apple’s amusing “I’m a PC/I’m a Mac” ads raised the bar for computer advertising, and they’ve been very successful. They’re enjoyable to watch, clever and sometimes laugh-out-loud funny. To witness as puerile, juvenile and revolting response as this is pathetic.

[Star Traveler]

I wouldn’t even want to *think* about going where that tongue has been... LOL...

[Lazamataz]

Worst.

Commercial.

Ever.

[Gomez]

HA HA! She was looking at MS Word generated HTML.

[Cyropaedia]

Apple is going to have a field day with this in their next ad :

" ... I'm a Mac and I'm a bleaaaaaahhhhh..."