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Apple debuts new ‘Get a Mac’ ad featuring Robert Loggia (with video)
Mac Daily News ^ | Saturday, August 29, 2009 - 11:57 AM EDT

Posted on 08/30/2009 3:16:22 AM PDT by Swordmaker

Apple has debuted a new ad in their "Get a Mac" campaign called "Trainer" which prominently features actor Robert Loggia ("Big," "Scarface," and "Independence Day," among hundreds of other projects).

In the new ad, Loggia plays a physical trainer trying to whip poor PC into shape with inspirational messages such as, "Come on get started you bucket of bolts" — which we imagine has to be pretty close to, if not exactly, how the Windows sufferers start each miserable day — and "PC Mag rated Mac #1 in customer support. Are you just going to take that?"

Already tired, PC begs for some positive reinforcement and trainer Loggia says sarcastically, "Suuure, you're doing a good job Mac!" To which Mac replies, "Thanks."

Apple's "Trainer" ad

See the ad in a variety of sizes via Apple.com here.


TOPICS: Business/Economy; Computers/Internet
KEYWORDS:

1 posted on 08/30/2009 3:16:22 AM PDT by Swordmaker
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To: ~Kim4VRWC's~; 1234; 50mm; 6SJ7; Abundy; Action-America; acoulterfan; Aliska; altair; ...
One more "Get a Mac" ad with John Hodgman, Justin Long and Robert Loggia—PING!

Hillarious!


Get a Mac ad Ping!

If you want on or off the Mac Ping List, Freepmail me.

2 posted on 08/30/2009 3:18:11 AM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: Swordmaker

3 posted on 08/30/2009 3:20:24 AM PDT by Rome2000 (Hussein Baraka Mook Kebba)
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To: Swordmaker

Conflict of interest alert.

4 posted on 08/30/2009 4:35:16 AM PDT by edpc (Green jobs for Pookie!)
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To: Rome2000

http://www.youtube.com/watch?v=bZIzRqDOSZo


5 posted on 08/30/2009 5:02:36 AM PDT by wally_bert (It's sheer elegance in its simplicity! - The Middleman)
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To: wally_bert

Mac vs. Pc I have a PC. My sister and nieces have Mac’s and I’ve used them extensively. Honestly I don’t see enough differences to justify the cost of a Mac. Maybe my personal use doesn’t take advantage of the Mac’s attributes but still.....


6 posted on 08/30/2009 5:16:48 AM PDT by Josa
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To: Josa
Honestly I don’t see enough differences to justify the cost of a Mac

What really matters the most is the software you use to do the job you need done. After that it becomes a matter of bells and whistles on the operating system that you feel most comfortable with.

If the software you use is satisfactory to you then it doesn't really matter what hardware you run it on. Some software only runs on Mac, some only on PC, some on both, and some Macs can also run PC software, so you have lots and lots of choices on how to run it, but you must first choose the right software.

Then you can sit out all Mac vs. PC wars without guilt or a sense of ignorance. They can beat their heads against the wall and you can just get your work done. :0)

7 posted on 08/30/2009 5:23:43 AM PDT by paulycy
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To: Josa

I sometimes play with a mac and there are some features I like. What I don’t like about mac is the level of surgery necessary involved to upgrade one. That is mostly for laptops. Mac towers aren’t a big deal. I do not like Imacs.


8 posted on 08/30/2009 5:32:42 AM PDT by wally_bert (It's sheer elegance in its simplicity! - The Middleman)
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To: Swordmaker

>> Hillarious!

Lame.


9 posted on 08/30/2009 5:33:00 AM PDT by Nervous Tick (Stop dissing drunken sailors! At least they spend their OWN money.)
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bookmark


10 posted on 08/30/2009 5:41:13 AM PDT by sushiman
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To: Swordmaker

Funny and to the point as always.


11 posted on 08/30/2009 6:00:36 AM PDT by TheStickman
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To: Swordmaker

Giving away my age - remember Loggia in 1960’s TV show
T.H.E. Cat

Very good actor....


12 posted on 08/30/2009 6:02:43 AM PDT by njslim
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To: wally_bert

I don’t own an iMac (wish I did) but I do have a Macbook. In the last 3 months or so I upgraded the ram and that took maybe 5 minutes of my time. Upgraded the HD and that took 10 minutes because of getting the screws out of the plate that holds the HD was slightly tedious. No real “surgery” required.


13 posted on 08/30/2009 6:04:45 AM PDT by TheStickman
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To: TheStickman

I may have went too far on that. What few have come my way were a lot more tedious than a typical normal laptop. I like the concept of an Imac but the first couple I had to open up were no fun at all.


14 posted on 08/30/2009 6:08:58 AM PDT by wally_bert (It's sheer elegance in its simplicity! - The Middleman)
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To: paulycy
They can beat their heads against the wall and you can just get your work done.

A computer is a tool, not a temple.

15 posted on 08/30/2009 6:09:18 AM PDT by Fresh Wind (Rest in peace, Mary Jo.)
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To: paulycy
Some software only runs on Mac, some only on PC

Any software that will run on a Winblows machine will run on a Mac.

16 posted on 08/30/2009 6:12:51 AM PDT by cowboyway ("The beauty of the Second Amendment is you won't need it until they try to take it away"--Jefferson)
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To: Fresh Wind
A computer is a tool, not a temple.

Amen.

17 posted on 08/30/2009 6:37:54 AM PDT by paulycy
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To: cowboyway
Any software that will run on a Winblows machine will run on a Mac.

The issue is the cost of the hardware plus the additional software required to run the same software. Most often it is cheaper to run windows software on a windows machine because the hardware is cheaper and does not require licensing an additional OS for compatibility.

Remember the original issue was lack of justification to buy a more expensive mac if the functionality to the end user is equivalent on both platforms.

If the functionality is NOT equivalent, in Photoshop for example, you can then justify the additional hardware expense because it is specifically supporting the software you need to do the job and it would clearly be the platform of choice. A lot of graphics, animation and sound software falls into this category which is why you see so many macs in the creative industries.

18 posted on 08/30/2009 6:47:44 AM PDT by paulycy
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To: Swordmaker

I’ve had both, used both. Was an early Mac “evangelist”, hated the PC “Anti-Mac-Fanbois”. Today, I hate the Mac Fanboi’s. Hate fanbois in general, I realize. I consider most liberals to be fanbois.


19 posted on 08/30/2009 7:17:07 AM PDT by Paradox (ObamaCare = Logan's Run ; There is no Sanctuary!)
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To: paulycy
The issue is the cost of the hardware plus the additional software required to run the same software.

I was clarifying your erroneous statement that "Some software only runs on Mac, some only on PC".

I drive a Mac because it's a better tool. I'd rather have one good tool than a hundred POS tools.

Besides that, I submit to you that, in the long haul, Mac's are more cost effective than PC's.

20 posted on 08/30/2009 9:16:25 AM PDT by cowboyway ("The beauty of the Second Amendment is you won't need it until they try to take it away"--Jefferson)
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To: Paradox
Today, I hate the Mac Fanboi’s.

Rush and I are crushed.

Hate fanbois in general, I realize.

We hate you too.

I consider most liberals to be fanbois.

This, coming from a libertarian.

Do you find typing harder from a fence straddled position or is it just a matter of experience?

21 posted on 08/30/2009 9:21:45 AM PDT by cowboyway ("The beauty of the Second Amendment is you won't need it until they try to take it away"--Jefferson)
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To: cowboyway
Rush and I are crushed.

People who use Macs because they are better tools are not Fanboi's, so you and Rush are safe. I assume you are a reasonable Mac fan, not the same thing as a Fanboi.

22 posted on 08/30/2009 11:56:54 AM PDT by Paradox (ObamaCare = Logan's Run ; There is no Sanctuary!)
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To: wally_bert

Har!


23 posted on 08/30/2009 12:12:29 PM PDT by Rome2000 (Hussein Baraka Mook Kebba)
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To: Paradox

I would call Rush a fanboi given how excited and positively glowing when he got his new loaded Intel Mac Pros. He was like a kid at Christmas.


24 posted on 08/30/2009 12:56:41 PM PDT by antiRepublicrat
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To: antiRepublicrat
I spend some time on computer forums and IT news forums. The Fanbois are those who see no wrong in ANYTHING that their chosen object of fandom does. For example, Apple/Mac fanbois see no wrong in ANYTHING Apple/Mac does. I think most Apple/Mac fans and users, myself included, can be fairly objective.

Obama has a huge number of Fanbois, for instance..

25 posted on 08/30/2009 1:31:10 PM PDT by Paradox (ObamaCare = Logan's Run ; There is no Sanctuary!)
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To: Paradox

I get your definition. I can’t say Apple fanbois really exist then, since Apple fanatics are often the biggest critics of Apple. That’s one reason Apple has to be very careful with the quality. The lines (not cracks) in the Cube caused a huge uproar, where with any other company they’d just be accepted as par for the course.


26 posted on 08/30/2009 2:02:58 PM PDT by antiRepublicrat
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To: cowboyway
Besides that, I submit to you that, in the long haul, Mac's are more cost effective than PC's.

My first mac was a mac plus when they first came out. I've had a mac ever since. The first version of windows I ever used was the first one that came out. I've used every version since. Unix and linux, too, but not every flavor of course. I was even a beta tester for the first Orange Micro PC boards for Macintosh back in the late 80's early 90s.

I've really had it with the religious wars. I only step in when I see an innocent user confused by the whole thing. Nowadays PCs/laptops sare so similar in usability that only the deeply initiated can tell the difference.

It's like cigarettes and cigars from what I understand. Most novice smokers can't tell the difference between brands but people who have smoked a long time swear by their favorites and would never change for just about anything. Once you develop a liking for something you stick with it. The same seems true with a computer addiction.

It's those poor people just learning from scratch that I sympathize with because most of them feel so "stupid" when they are not stupid at all, just not up-to-speed on the complexities of computers. They can't tell the difference between software and hardware and the Apples and Microsofts of the world take advantage of this (as is fair in a capitalist system. Caveat Emptor.)

But when given a chance I try to help simplify the complexities and make new users feel more confident. When it comes to technology that's actually my background. I did serious R&D for user interfaces and peripherals in the late 80s and early 90s when this stuff was just being designed. (For instance, CD-ROM was still in the lab when I started. Laser disc was being used for interactive video.)Later I designed educational technology and "multimedia" when it was first becoming digital.

Anyway, this isn't meant as a rant against you. It is, I hope, helpful to lurkers that just want the most inexpensive and useful computer deal they can find without feeling too intimidated. The best way I've found to help people choose it to have them figure out what they want to do, choose the software then choose the hardware. Sometimes its Mac and sometimes its Windows and sometimes its unix/linux, at least for personal computers.

27 posted on 08/30/2009 3:31:53 PM PDT by paulycy
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To: njslim; Swordmaker
Giving away my age - remember Loggia in 1960’s TV show

I won't hold your youth against you...

From an age when Disney was looked forward to, weekly!

Elfego Baca

28 posted on 08/31/2009 6:53:49 PM PDT by This_far
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