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A Leno letdown: Poor newscast ratings stir unease at NBC stations
NY Post ^ | 10/26/2009 | HOLLY SANDERS WARE

Posted on 10/27/2009 4:22:34 AM PDT by iowamark

Six weeks after Jay Leno moved to primetime, NBC's wait-and-see approach to his sinking ratings is testing the patience of affiliate stations across the country.

The Peacock network maintains that putting Leno on five nights a week will pay off when fresh episodes of his show go up against reruns on other networks, but so far Leno has been a disappointing lead-in for the late newscasts that follow him.

After a strong start, his program at 10 p.m. is down sharply from its premiere week and is drawing one-quarter fewer viewers than its scripted predecessors a year ago. This is having a ripple effect on the local newscast and late night.

Ratings for late newscasts at NBC affiliates in 44 of the top 56 metered markets are down this year, falling an average of 13 percent in the first four weeks of the season compared with a year ago. In 10 of the top 25 major markets, the numbers are worse, with New York down 22 percent, Philadelphia off 37 percent and Miami down 30 percent...

"I give them through February," said the manager, who asked to remain unnamed for fear of reprisal. "I don't think anybody is anxious to pull any triggers. Plan B is to give the 10 p.m. hour back to the affiliates."

The Peacock has been languishing in fourth place for a while...

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Society; TV/Movies
KEYWORDS: jayleno; leno; nbc

1 posted on 10/27/2009 4:22:34 AM PDT by iowamark
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To: iowamark

I think highly of Leno and wish him well.....but NBC can tank for all I care. Good riddance to those sell-outs.


2 posted on 10/27/2009 4:26:11 AM PDT by RightOnline
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To: iowamark

Personally,I like Leno,but who thought this was a good idea.


3 posted on 10/27/2009 4:26:16 AM PDT by Dr. Ursus
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To: iowamark

Looks like Leno’s strategy of booking hateful Leftist guests isn’t working out too well.


4 posted on 10/27/2009 4:26:45 AM PDT by iowamark (certified by Michael Steele as "ugly and incendiary")
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To: iowamark

Who would have thought that comedy would not do well in the already well established “drama hour”?

The losers at NBC, that’s who.


5 posted on 10/27/2009 4:30:47 AM PDT by kempster
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To: iowamark

We’re Mad as Hell, and we’re NOT WATCHING ANYMORE !

NBC, take your Polls and Shuv it....sideways with a twist.


6 posted on 10/27/2009 4:33:18 AM PDT by 4Speed
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To: iowamark
...will pay off when fresh episodes of his show go up against reruns on other networks...

If their idea of winning is by putting new episodes against reruns, they are in deep trouble.

7 posted on 10/27/2009 4:34:43 AM PDT by paudio (Road to hell is paved by unintended consequences of good intentions)
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To: iowamark
"No one is watching our newscasts??

Leno's Fault!"

8 posted on 10/27/2009 4:51:20 AM PDT by ClearCase_guy (Play the Race Card -- lose the game.)
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To: iowamark

All the late night talk shows s***.


9 posted on 10/27/2009 5:16:04 AM PDT by Sacajaweau
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To: iowamark

Anyone could have predicted that Leno’s show would do this. From the snippets that I have seen of his show, he has taken his late night format to primetime - and it ain’t flying. Compared to the hype, Leno hasn’t been able to deliver and he hasn’t been able to break away from the Late Night format.

I wish him well (even though he’s an Obama supporter), but this was a dumb move!!


10 posted on 10/27/2009 5:28:14 AM PDT by DustyMoment (FloriDUH - proud inventors of pregnant/hanging chads and judicide!!)
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To: iowamark

Guess those old Bush-bashing jokes aren’t pulling in the viewers like they did for almost nine years, Leno. You better find another schtick.


11 posted on 10/27/2009 5:31:22 AM PDT by kittymyrib
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To: iowamark

They killed Life, one of the best programs on TV, to put Leno on nightly.

Maybe they can quietly resume normal programming.


12 posted on 10/27/2009 5:31:32 AM PDT by dangerdoc
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To: kempster

Yup. They say they did it to save money... maybe... but Leno worked at 11:30, not at Ten.

Heck, they could have kept producing some drama series, say 2 or three nights a week, and put reruns of old Twilight Zones on a couple nights.

Their comedy is also in the dumps... Office is about as lame as it comes, and I have toenails that are funnier than Amy whatsrname Puler, Puker, whatever...
Tina Fey every Thursday is like having bedbugs or something.

Sad, cause over the years, NBC has really done some well acted, well written groundbreaking stuff.


13 posted on 10/27/2009 5:34:50 AM PDT by djf (Grasshopper: The game is rigged. Patience takes forever to learn. You're so screwed!!)
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To: iowamark

Leno circling the bowl.


14 posted on 10/27/2009 5:37:20 AM PDT by csvset
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To: iowamark

I know where the viewers went, they switched to Greta at 10pm.


15 posted on 10/27/2009 5:38:19 AM PDT by Rappini ("Pro deo et Patria.)
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To: iowamark

Who is Jay Leno?

I vaguely recall he had a jet powered motorcycle years ago.


16 posted on 10/27/2009 5:39:21 AM PDT by Eye of Unk ("If there must be trouble, let it be in my day, that my child may have peace." T. Paine)
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To: iowamark

http://adage.com/mediaworks/article?article_id=139963

What NBC Gave Up in Ad Pricing for ‘Leno’ Prime-Time Show
Ad Age Chart Details Difference in 30-Second Spot Prices in ‘09 vs. ‘08


17 posted on 10/27/2009 5:41:47 AM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: iowamark

I guess he needs Rush on every night.


18 posted on 10/27/2009 5:42:38 AM PDT by bmwcyle (We need more Joe Wilson's. OBAMA is ACORN ACORN is OBAMA)
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To: iowamark

Perhaps they can replace Leno w/Global Scamming specials?

Pray for America and Our Troops


19 posted on 10/27/2009 5:52:22 AM PDT by bray (Hope and Corruption)
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To: djf

They could always resort to their neverending sagas of Law and Order in that slot. They could do some new ones like:

Law and Order: Tax Evasion in the Capitol

Law and Order: Sports World Misfits


20 posted on 10/27/2009 6:09:40 AM PDT by kempster
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To: iowamark

At least I could stand watching Leno at 11:30. Conan O’Brien and Letterman are unwatchable. NBC’s change has now changed my sleep pattern.


21 posted on 10/27/2009 11:35:16 AM PDT by shortstop (General Petraeus in 2012.)
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To: iowamark

This guy made bazillions attacking government when the R’s were in charge. Now they’re in trouble and think they can’t go back to that well?

There’s a lot to make fun of, and a lot of people (about 1 in 5 now) that are unemployed and aren’t doing a whole lot right now. If I were him I’d help them laugh at their misery, because the malfeasance in office is bipartisan.


22 posted on 10/27/2009 11:40:41 AM PDT by RinaseaofDs
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To: iowamark

Leno kicked off his show with the usual left wing “jokes” - old and tired and out of date given we have a marxist in office. After seeing his ratings tank, he tried to move off the Bush Derangment Syndrome stuff, even including Rush in one of his shows, but it was too late and that skit was kind of lame.

There is so much Czar and bankster material to use for comedy and he has missed the boat. In his younger and more politically incorrect years, he would have never been so disconnected from the people in “flyover country.”


23 posted on 10/27/2009 1:07:54 PM PDT by SaraJohnson
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