Dueling Billboards Debate Wife's Hotness

NBC Miami ^ | Thu, Oct 29, 2009 | SHARON LAWSON

[nickcarraway]

Is the second sign a more clever slogan? I would think the “positive” ad would be more effective than the “negative” one.

[andy58-in-nh]

I think he could try to sue her for defamation of character if they were no longer married, but it would very hard to prove if she genuinely believed he was cheating.

[nickcarraway]

It seems like he could prove a damaged reputation. The fact she put it on a billboard seems to take some of her defense. It's not like she yelled it at a dinner party, putting it on a billboard is a calculated way to ruin his reputation.

If they were no longer married? You mean if they were still married, she can defame him all she wants?

[Yossarian]

The billboard(s) - there were multiple ones in different cities - were part of a viral marketing campaign for a CourtTV show.

[CaptRon]

Ah hah!

Any show with Ashley Banfield as a legal commentator can't be that successful, regardless of billboards.

[nickcarraway]

I had a feeling it was something commercial. In a city, a billboard like that can be more than 50k-100k.

[nickcarraway]

This whole viral marketing campaign was an unfair embarrassment to Hillary Clinton.

[Yossarian]

If CourtTV didn’t run an exhaustive search for any married couple named “Emily and Stephen” within a 50 mile radius of each billboard, I’m sure it cost them WAY more than $50K to $100K....

[Candor7]