Posted on 11/29/2009 6:38:54 PM PST by Saije
Men, if you've been looking for a manly fistful of fragrance, a scent that, say, invokes the adrenaline rush of NASCAR rather than a shirtless jog on the beach, take a deep breath -- the industry is paying attention to the growing percentage of guys who are taking care of their own grooming and buying their own scents.
That's why, alongside faces like Matthew McConaughey and James Franco (shilling for Dolce & Gabbana's the One and Gucci by Gucci, respectively), you're likely to see rapper 50 Cent pitching Power, and Common promoting Diesel's Only the Brave. Words such as "power" and "brave" are a key part of the pitch from perfume makers battling for a piece of a men's fragrance market that reported sales of $1.1 billion in 2008.***
Pretty-boy pitchmen have hardly been put out to pasture; this year's all-star lineup includes actors Patrick Dempsey (with his second scent) and Antonio Banderas (with his sixth) but there's a distinct top note of testosterone with recently tapped athletes such as Derek Jeter and Tom Brady fronting Driven and Stetson fragrances, respectively.
There have been some noncelebrity "masculine" fragrance launches this year as well. For men hoping to capture the essence of a day at the racetrack (hold your burning rubber jokes, please), NASCAR gave the checkered flag to its first licensed scent -- cologne Daytona 500 Fragrance for Men.***
Another recent rollout is a cadre of colognes officially licensed by the U.S. Armed Forces. The American Line pays homage to the Army, Navy, Air Force, Marines and Coast Guard, giving each group a signature scent. For example, the Army-inspired fragrance (dubbed Patton) is described as "defin[ing] masculinity with a sensual, woodsy fragrance. A confident blend of sage, bergamot and cedar elicit feelings of majestic woodlands and endless horizons."
(Excerpt) Read more at latimes.com ...
I have some candles with a similar fragrance ... it reminds me of cleaning products.
I wanna smell like Danny DeVito.
I had a girlfriend once who said she liked the smell of Hoppe’s No. 9 Solvent (for cleaning shotguns). Somehow, I don't think it would do anyone's skin much good.
“Hey, ease up. It’s the LA Times. Girlie men and all that.”
I think it’s fine if men want to wear cologne. I just question the marketing campaign, majestic woodlands? endless horizons? But maybe it’s aimed at men who aren’t actually in the military but want to smell like it or something.
I always loved English Leather on guys.
“. . .and Antonio Banderas (with his sixth)”
Antonio Banderas’ sixth scent. He smells dead people!
Why do men even need cologne? Men make their own fragrance—it’s commonly called b.o. or body odor, known in the industry as musk. And it drives women wild.
“I always loved English Leather on guys.”
Or Axe.
Have about a men’s cologne called “Balls”, collected from the sweaty jockstraps of athletes?
Now, that is a real man’s product. Pubic hairs - additional cost.
I’m sure it would be very popular with gays.
The ads are aimed at the 17-22 year old crowd.
They don’t need to market to me. I’ve never bought a bottle of cologne in my whole life. Women buy what they like. I put it on. They like it on me. We get our needs met. Case closed.
I’ll take Stetson for my man. Call me old fashioned.
Men’s conlogne was a big thing when i was around 18-19 years old.
Circa 1986-87.
Remeber Drakkar? Among many others.....
Manly? A mix of the odoriferous emanations of hand-sawn pine trunks, 10w40 motor oil, burned cordite, Hoppes barrel cleaning solvent, spin-burned rubber, sweat, blood, and lubricated latex.
Old Spice.
An American classic.
You’re a smart man.
I came out of the shower, dressed and hugged the girlfriend while she was cooking breakfast. No reaction. I remembered I had forgotten to put on the cologne she had bought me. I walked back to the bedroom, sprayed on the cologne and gave her another hug. Her knees buckled.
Yes, I’ll admit it. Every little thing helps.
HEY!!??
I LIKE that smell!!
The smell of Nascar: exhaust, burning rubber, crowds and beer.
Try again.
Yep. My wife buys what she thinks smells good on me. Apart from that, it’s whatever bar of soap and aftershave I used that determines how good I smell.
Uh....please don’t tell me you think Rhea Perlman is some sort of ideal for you!
That is not possible.
How about diesel fuel, new mown hay and top notes of fresh cow manure ... or ... that orange-scented stuff to get grease off hands. I think it’s imaginatively labeled “Fast Orange Hand Cleaner.” That scent means that DH’s work day is pretty much over.
They can call them anything they want but most of them still make me gag! I’m sure some little girlie boys are mixing their hearts out in those ‘labs’ thinking they are fooling real men into buying them just because they are named something ‘manly’.
Bvlgari Pour Homme, when my Husband puts that on, it makes my ears tingle. The Cologne is cool and elegant, a definite buy. I purchased it as a gift for him and he likes it.
Scouts Out! Cavalry Ho!
This stuff doesn't work at all like they say on the commercials.
just in case you were wondering
Some times a man’s BO just drives women away.
...and NOT the new one that comes in a bottle.
Men’s cologne, manlier???
Good enough for great-grandpa, good enough for me,.
one word.........WD-40 ;-)
I’d disagree with that....I’m on my homepage...I ain’t gay looking but I don’t like stanking.
my wife likes some stuff on me
most Le Occitane, Kouros, Crabtree/Evelyn Lime, Gap earth(hard to find), Creed Irish Moss..all fairly masculine
I want what you're smoking..
I practically bathed in that stuff as a teenager back in the 80s. I still like the smell of it and keep a bottle around the house to use very sparingly from time to time.
oooo la la!
:-)
"Do you have a cologne that smells like money?"
Cheers!
(I only found out last month that Aramis was one of the original Three Musketeers. I don't know if I like smelling like a swashbuckling Frenchman....)
Cheers!
If it smells good...I’m thinkin’ it’s no French man.
;-)
I’d like to read a study about our individual differences in regard to scent. I wonder if our preferences are biological/genetic or learned.
I’ll also follow anyone smoking a pipe, and I love bald men. Go figger!
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