Simple, close by, and live!
Once a year most indoor malls have something like HD-TVs-for-$100 sales that attract thousands and thousands.
The hell that you hear on that recording is just after the indoor mall's PA told the thousands and thousands still trying to get into stores that all specials are gone.
My sister went to one of those sales a few years ago.
She actually was standing in line at 4:00AM in the freezing cold. Egad.