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MSNBC Dayside Demo Ratings Lowest In 11 Years (LOL)
Mediaite.com ^ | 05/14/2010 | Steve Krakauer

Posted on 05/14/2010 7:23:09 AM PDT by OldDeckHand

Hey media writers and TV critics – remember when you had all those ideas about how to help CNN’s lagging prime time ratings?

Well, put on those executive hats again because it’s time to help MSNBC. The network’s 9am-5pmET (dayside ratings) is headed for its worst year since 1999, with even less viewers in May.

The MSNBC ratings comparison is based on the A25-54 demographic, and so far in 2010 the network is averaging 73,000 from 9am-5pmET. In the first two weeks of May, that average falls to 68,000. It takes going back to 1999 (less than three years after the network launched) to find an average lower.

This is a storyline we’ve discussed before, last year. It showed that CNN generally finishes 2nd place on cable during these hours, while MSNBC is fourth, and sometimes even 5th (behind fellow NBCU network CNBC). While MSNBC has far surpassed CNN during the prime time, and even pre-prime time hours, the dayside ratings are still low, despite occasional line-up shuffling. Also, it should be noted, Fox News is far and away in first place in every category.

(Excerpt) Read more at mediaite.com ...


TOPICS: Chit/Chat; Miscellaneous; Music/Entertainment; TV/Movies
KEYWORDS: bias; cable; dnctv; enemedia; liberalmedia; msm; msnbc; news
I wonder what MSNBC & CNN have in common. What could that possibly be?
1 posted on 05/14/2010 7:23:10 AM PDT by OldDeckHand
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To: OldDeckHand

You made my day. :)


2 posted on 05/14/2010 7:25:22 AM PDT by steve0 (My plan B: christianexodus.org/)
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To: OldDeckHand

They both thought having Pat Buchanan on their payroll was a good idea?


3 posted on 05/14/2010 7:26:47 AM PDT by Huck (Q: How can you tell a party is in the majority? A: They're complaining about the fillibuster.)
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To: OldDeckHand

It starts with the lead in. Morning Joe has lurched even further left, if you can imagine that. Mika is seldom reigned in now, in the past, Joe would try to keep her in check.

I don’t know the reason for this move leftward, but it’s rendered Morning Joe unwatchable. My guess is that they are beginning their push for November and beyond. Their party is in trouble, and they are doing all they can to support it.

I prefer a more adult tone in the morning, and while Fox and Friends is closer to my views, it’s just too silly. I’m stuck with Mike and Mike on ESPN2.


4 posted on 05/14/2010 7:29:03 AM PDT by brownsfan (The average American: Uninformed, and unconcerned.)
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To: OldDeckHand

5 posted on 05/14/2010 7:29:50 AM PDT by iowamark
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To: OldDeckHand

Fiery hot-heads do draw some viewers, but they destroy credibility. Especially when they pull into their show the network’s other talking heads.

CNN saw a mild, primetime ratings boost when they got a couple more trasparently leftist jerks, so they rolled with it... and ripped the covers off the more subtle leftists in their normal programming, and killed their network’s ratings. Incredibly, they them launched the same disastrous tactic on Headline News, by giving Joy Behar a show. It’s usually the lowest rated show of the evening, and is killing the entire network.


6 posted on 05/14/2010 7:32:19 AM PDT by dangus
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To: brownsfan
"I prefer a more adult tone in the morning, and while Fox and Friends is closer to my views, it’s just too silly. "

This is why I watch Imus. Although, Imus was actually better before the controversy, when he was actually on MSNBC. I agree about Fox & Friends - it's just to kitschy & juvenile for my taste.

7 posted on 05/14/2010 7:32:49 AM PDT by OldDeckHand
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To: OldDeckHand

Apparently MSNBC is not in the business to make money.


8 posted on 05/14/2010 7:36:43 AM PDT by Dallas59 (President Robert Gibbs 2009-2013)
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To: OldDeckHand
Fox News is far and away in first place in every category.

Foxnews is Secretariat in his prime vs. an opposing field of gimpy plowhorses.

9 posted on 05/14/2010 7:37:52 AM PDT by ScottinVA (RIP to the country I love...)
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To: OldDeckHand

Morning Joe this morning was to much to bear. Does anyone think Joe and Mika are having an affair?


10 posted on 05/14/2010 7:38:00 AM PDT by GoCards ("We eat therefore we hunt...")
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To: OldDeckHand

Oh man this kind of news and it’s Friday too!!!!


11 posted on 05/14/2010 7:39:11 AM PDT by ontap
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To: OldDeckHand

I watch Imus too....He’s all over the place politically but Bernie is usually right on!


12 posted on 05/14/2010 7:42:29 AM PDT by ontap
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To: GoCards

IF you could keep Mika quiet, she might be pretty fun. When she is not rolling her eyes she is very attractive.


13 posted on 05/14/2010 7:43:35 AM PDT by NCLaw441
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To: OldDeckHand

They could start turning their ratings around by showing the Eric Holder I Didn’t Read It clip and the Christie Eats a Reporter clip.

I never watch but something tells me that those won’t be playing any time soon.


14 posted on 05/14/2010 7:46:04 AM PDT by GrannyAnn
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To: OldDeckHand

Imus isn’t an option with my cable company.


15 posted on 05/14/2010 7:46:15 AM PDT by brownsfan (The average American: Uninformed, and unconcerned.)
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To: GoCards
"Does anyone think Joe and Mika are having an affair?"

Why would you think that? /s


16 posted on 05/14/2010 7:47:04 AM PDT by OldDeckHand
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To: brownsfan
'Imus isn’t an option with my cable company."

That's tragic. Get the dish, blow-up the cable. I had to do the same thing.

17 posted on 05/14/2010 7:48:04 AM PDT by OldDeckHand
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To: GoCards

LOL! It crossed my mind a few times, they do have a certain chemistry together that works very well on set, there may be some attraction there, but if they were really involved, I think their working so close together wouldn’t work that well anymore.


18 posted on 05/14/2010 7:48:24 AM PDT by whatisthetruth
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To: OldDeckHand

Like virtually any other true conservative, I could make CNN or MSNBC the #1 watched cable news network in the nation in about 6 months. Just turn it into the ACTUAL conservative network FOX is only REPUTED to be.


19 posted on 05/14/2010 7:58:41 AM PDT by Oldpuppymax
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To: brownsfan

I woner if Comcast will keep this channel going or replace it with Vince and his Slap-Chop?


20 posted on 05/14/2010 7:58:42 AM PDT by Dr. Ursus
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To: OldDeckHand
Undoubtedly their low ratings must be tied to the number of “intellectual imposter's” telling 65,000 idiots how stupid conservative America is.
21 posted on 05/14/2010 8:05:05 AM PDT by o_zarkman44 (Elect Chuck Purgason, US Senate, Missouri! http://www.purgasonforsenate.com/)
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To: brownsfan

I agree....Fox and Friends is way too silly for a news broadcast...but they do have a following and like you their views mirror mine


22 posted on 05/14/2010 8:11:44 AM PDT by NC Angeleyes
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To: brownsfan
Fox and Friends is closer to my views, it’s just too silly.

I would have agreed with you in past years but now I enjoy them.

They have to have some light moments that early in the day and they have enough serious moments to balance it out.

23 posted on 05/14/2010 8:14:40 AM PDT by lonestar (Better Obama picks his nose than our pockets!)
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To: OldDeckHand

I hate to admit it, I like MSNBCs late night shoes like Lockup, To Catch A Preadtor, or their crime specials, besides that the network is pure liberal crap.


24 posted on 05/14/2010 8:40:26 AM PDT by erod
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To: OldDeckHand

At least during the day many of those who turn the failing networks on are businesses. Mostly those showings are ignored or heckled.


25 posted on 05/14/2010 8:49:45 AM PDT by 556x45
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