Posted on 08/02/2010 9:02:42 AM PDT by decimon
What could be as alluring as a lady in red? A gentleman in red, finds a multicultural study published Aug. 2 in the Journal of Experimental Psychology: General.
Simply wearing the color red or being bordered by the rosy hue makes a man more attractive and sexually desirable to women, according to a series of studies by researchers at the University of Rochester and other institutions. And women are unaware of this arousing effect.
The cherry color's charm ultimately lies in its ability to make men appear more powerful, says lead author Andrew Elliot, professor of psychology at the University of Rochester. "We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it's this high-status judgment that leads to the attraction," Elliot says.
Why does red signal rank? The authors see both culture and biology at work. In human societies across the globe, red traditionally has been part of the regalia of the rich and powerful. Ancient China, Japan and sub-Saharan Africa all used the vibrant tint to convey prosperity and elevated status, and Ancient Rome's most powerful citizens were literally called "the ones who wear red." Even today, the authors note, businessmen wear a red tie to indicate confidence, and celebrities and dignitaries are feted by "rolling out the red carpet."
(Excerpt) Read more at rochester.edu ...
No.
Santa wears red. Most men shouldn’t.
Yeh...sure...
Hmmm...that “Could be.” was in red in preview.
Very suspect. The author of the paper is wearing navy blue.
gay.
Because if you don't care about looking stupid, you must have all the money and power you'll ever need?
As long as the gentleman’s bank account is NOT “in red”.
No, and you?
Who knew Mao Tse Dung was such a chick magnet?
I see a man in red and I think PIMP.
My co-worker really enjoyed that photo.
Commie propaganda.
Funny. I’m a 39 year old guy. Red is my favorite color but I don’t wear red. If I want to look healthy and tan, its light blue.
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