Posted on 09/01/2010 11:30:28 AM PDT by Swordmaker
Awaiting start of presentation.
Apple CEO Steve Jobs takes the stage (applause)
Jobs: "My partner in crime is here today, Steve Wozniak."
Apple has opened three "beautiful, fantasticl" major stores in Paris, Shanghai, and London.
Apple now has 300 retail stores worldwide in 10 different countries; Spain will be the 11th soon.
Apple now sees over a million visitors per day, several times per month in some retail stores.
Jobs: iOS is a revolution in touch & apps
Apple has shipped 120 million iOS devices
Apple activates over 230,000 iOS devices per day ("Some of our 'friends' are maybe counting upgrades in their numbers.")
200 apps downloaded per second: "Brr! There's another 200!"
25,000 iPad apps
iOS 4.1 released today: Proximity senors, Bluetooth, iPhone 3G performance - all addressed
HDR (High Dynamice range Photos) standard in iOS 4.1: Takes three photos under-, normal, and over- exposed and all three combined to create amazing images
GameCenter: APIs for developers and an app called GameCenter. "All about multi-player games."
Epic Games' President Mike Cappstake stage to demo "Project Sword" (code name) on iPhone. 3-D world.
iOS 4.1 available next week.
Jobs sneak previews iOS 4.2. Brings everything in 4.1 to iPad. Includes wireless printing.
Jobs demos wireless printing and how it works as a multi-tasked process
Jobs demos folders on iPad
"AirTunes" changes to" AirPlay": Streams audio, video, and photos over WiFi to iOS devices
iOS 4.2 to be released in November as free update for iPad, iPhone, and iPod touch
275 million iPods sold to date
All new iPods this year! "This year, we've gone wild" Biggest changes to iPod lines ever!
iPod shuffle: People missed the buttons, but liked VoiceOver and Playlists, so new shuffle is tiny, but with buttons, clip, and VoiceOver and Playlists. Small and wearable, easy-to-use, and Genius mixes. 15 hours in a "little tiny thing." Comes in 5 colors, silver, blue, pink, green, and yellow.
iPod Shuffle: US$49.
Jobs: "We're just getting started."
New iPod nano: No click wheel, now with Multi-Touch and it's really small. Jobs: "It's very tiny... so small we're able to put a clip on it, too. So, it's wearable. half as small and half as light. No more armbands for athletics. 24 hours audio playback.
Bult-in FM radio app, Clock, Photos, etc.
Jobs demos new iPod nano...pages of apps are sortable, screen is rotatable, so you can clip it on any way and still see the screen
iPod nano comes in choice of Graphite, Product RED, silver, bluem, pink, green, and yellow.
iPod nano: $149 8GB, $179 for 16GB
iPod touch: #1 portable game player in the world - outsells Nintendo and Sony portable game players combined. 50+% market share worldwide in portable gaming.
New iPod touch is even thinner, "even more beautiful."
iPod touch gets Retina display - you can't even discern the pixels
iPod touch gets A4 chip, 3-axis gyro, iOS 4.1 with GameCenter and FaceTime with front camera and rear video camera with HD video recording, edit your videos with iMovie app.
Yes, iPod touch gets FaceTime
16 GB, $229, 32GB, $299, 64GB, $399 - pre-order today, shipping next week.
Jobs shows new iPod nano ad
And new iPod touch ad...
Jobs: "The strongest lineup of iPods we've ever had and we're really excited to get them into people's hands starting next week."
iTunes Store
11.7 billion songs, 450m TV shows,100m movies, 35 million books... downloaded #1 online media store in the world.
ITunes Store: Discovery (over 12 million songs in library). To find new stuff, iTunes 10 brings in "Ping." Social network for music. Facebook and twitter meet iTunes. A social network all about music, built right into iTunes 10.
iTunes10: Icon and logo changes. No more CD logo. Musical note on blue circle.
Apple's "Ping" is social music discovery: Follow and be followed, circle of friends, post your thoughts and opinions, custom charts, over 17,000 concert listings, open to over 160 million iTunes users in 23 countries immediately.
Jobs demos iTunes 10's "Ping" social network for music
iTunes 10 is available as a free download today.
Jobs: "We've got one more thing. Actually, it's one more hobby."
Apple TV introduced in September 2006. People who have them, love them, but it's not a big hit.
Apple TV users want hollywood movies and TV shows and they want everything in HD
Apple TV surveys tell Apple that Apple TV users want lower prices for content. They don't want a computer
Don't want to manage storage, don't want syncing, want silent, cool, small hardware.
2nd gen Apple TV introduced today. 1/4 the size of previous model. Fits in palm of hand.
Power supply built in, HDMI connector, Ethernet, and Wi-Fi.
Aluminum remote. It's about music, TV shows, and streaming music from your computer.
No purchases anymore, you rent everything. No storage problem because you do not store things anymore.
Rental prices are cheaper. Watch movies multiple times via rental for less than you would have paid to own them
Rent $4.99 first-run HD movies. Day and date of DVD release.
TV shows go from $2.99 per episode to 99-cent HD rentals. Commercial free. ABC and Fox.
Jobs: "We think the rest of the TV studios will see the light and get on board with us fast."
Free Netflix streaming for Netflix subscribers.
YouTube, flickr, MobileMe, Podcasts, Internet Radio, and stream audio and video from your computer.
RottenTomato reviews
Jobs demos 2nd-gen Apple TV
Jobs: "This is by far the best implementation of Netflix, by the way."
Watch movie on your iPad and switch to your AppleTV
New Apple TV costs just $99. Available for pre-order today.
Jobs recaps announcements and then introduces Coldplay's Chris Martin for a live performance. Coldplay has sold over 50 million albums worldwide and 7 Grammy awards to date. Chris Martin takes the stage and sings "Yellow." Look at the stars, look how they shire for you
Martin sings Viva La Vida after commending Apple for making the song a top seller, "which proves you guys can sell anything." (audience laughter)
Nothing on the purported 11.5” Macbook Air yet. Perhaps next month...
If you want on or off the Mac Ping List, Freepmail me.
Why are they stuck on 64GB for the iPod Touch? I have a lot of audio books and use a classic with 120GB and like to have my library with me. I might move up if they improve the storage but I might just get another classic with 160GB refurbished for a lot less money.
I thought it was odd that this event was a live streaming event but only for Apple iPhone, iPad, iEtc...users. No Windows allowed. I guess they don’t need any new recruits...er...customers.
The touch has WIFI and you can connect with your home computer frequently to swap out songs if you need to... it also is more expensive. The Classic has an actual hard drive in it which takes battery life down. The touch uses Flash RAM... much more expensive and harder to come by in the larger capacity.
ZZZZZZZZZZZZZZzzzzzzzzzzzzzzzzzzzzzzzzzz
FR probably should write the Patent and Trademark office and demand that the Trademark not be granted or we will end up having to change our terms.
Apple had a link to this on their home webpage at www.apple.com. Anybody could view it with a web browser on their computer. That's how I viewed it.
Too late!! I have recently patented the words, free, republic, trademark, and copyright. I applied for the word is but no one could agree on a meaning.
The recording is available on the home page of the Apple site. I thought the iTV product sounded pretty interesting!
Wow, they really destroyed the Nano...no more video, no camera...yuck!
I may get the Touch, now...I prolly will. Wish it had a better camera and GPS, though.
Thanks, Sword,
Ed
I have to admit I didn’t check it out...too busy. But I did hear on a news report that it was only for Apple device owners. Guess they lied.
Some nice stuff, but I’m not too impressed. Technologically it’s all pretty much already out there.
Strike Two, Steve...
As FR’s #1 Apple FanGrrl, I must say that this is another MISS on the Apple TV.
Maybe the dolts you surveyed didn’t want storage, but I sure do and do most people with whom I speak.
It is why we DO BUY DVDs. We have some shows, and movies we enjoy watching 100 times and do not want to pay $100 to do so.
iTV - Apple TV — whatever you call it, will NOT BE A HIT until they figure out we want to KEEP it like we do our songs.
Would iTunes and iPods have been a hit if you couldn’t play them anytime but had to PAY each time you wanted to hear a song?
FAIL STEVE, FAIL!
One more chance to get it right.
Worked fine on my office PC. Apple didn’t say it was only for Apple devices but some “news” sites did imply that.
Worked fine on my office PC. Apple didn’t say it was only for Apple devices but some “news” sites did imply that.
BTW, I’m sure it’s on Apple’s site ... it has been in the past.
Um, you can buy movies on your Apple TV. I’ve done it many times.
It's unclear whether or not you can stream your movies and TV shows from iTunes 10. Steve said you can stream "music and photos".
If you can still purchase content in iTunes and stream it (and if it works), I'm in.
If they've somehow blocked stuff you already own or can buy on iTunes, then it sucks...
Um, read the original post:
2nd gen Apple TV introduced today. 1/4 the size of previous model. Fits in palm of hand....
No purchases anymore, you rent everything. No storage problem because you do not store things anymore.
I somewhat agree. You can still purchase for keeps in the iTunes store (or rip the DVD’s and put into iTunes) and stream through the Apple TV (or iPad or iPhone for that matter). There is just no resident storage and it is only a streaming box. Netflix is a nice touch but really it’s just a cost of entry nowadays as Netflix already streams on laptops, XBox, Wii’s, Blu-Ray players etc. IMHO Apple should buy Neflix and use that as the content provider. They should also purchase Hulu so they can have an ad supported option.
I want to like Apple TV but I just don’t see the need to get it yet...
Sorry, I missed that. I don’t see how this will possibly work, since most of the indy films and documentaries on the Apple TV are not available for rent.
ITunes 10 isn’t available yet.
I’m wondering about the wisdom of REMOVING video from the Nano!
YOU should be production manager at Apple.
THAT is exactly what they should do.
Outright BUY Netflix and Hulu. Google bought YouTube.
Buy the stock now people.... LOL
It still says 9.2.1 on the download page. I also tried the apple software update program and get the same thing.
Looks like they are definitely pushing people to the iPod Touch. And now encouraging people with Shuffles to move up to the Nano.
I agree completely... And $1 an episode to RENT a TV show? $5 per movie for rental?
Netflix is $10/month flat-fee, for online AND mailed DVDs, unlimited consumption. Redbox (down the street at the local 7-11) is $1/movie for new releases.
I can watch the entire series of “Taxi” (a great sitcom) for $10 from Netflix. Or pay Apple $114 to do the same thing. Without the DVD bonus material, etc.
BIG fail in the pricing... Not gonna go very far with that kind of pricing.
Possibly.
I had heard [and everything with Apple is a rumor] that they were planing on reposition the iPod Touch as a multimedia device and de-emphasize music part. Basically a small iPad.
They could only handle so many viewers at once. Best to limit them to people with a proven history of forking over large amounts of cash.
Did you catch the article on AutoDesk releasing AutoCAD for the Mac platform again. Not only that, but an iPhone and iPad app for CAD too!
Ha Ha! Just like Vegas. They'll keep comping the whales to keep 'em coming back for more abuse.
I agree. However, calculate the price most people pay for cable or satellite TV with the premium channels per month and then divide by the number of hours of actual real viewing they do. It may come out cheaper to ala carte your TV watching through the AppleTV.
The movies are $4.99 for first day release. Others vary from 99 cents to $3.99.
You can still buy movies in iTunes. They just have to be stored on a computer, which was sort of the idea all along. The new Apple TV is basically a network interface for your television.
I noticed that the picture of the Apple TV had a USB port Steve didn’t say anything about. Wonder if it’ll support external drives.
I sent that off to an mechanical designer too. He thought it was great. I don’t know how well the iPhone app would work, but I could see the utility of the iPad app for those touring construction sites.
For those 120 hours, Apple would be at least $120, a significant 60% increase in costs.
Got cable now, want that Apple TV to replace it? Well, you still get to pay $30-$50 per month (entry, 1Mbps DSL in the Seattle area is $25/month, $50 for 7 Mbps connections) for your Internet connection anyway. And the Apple TV is on top of that. Stick with DSL or cable Internet or FiOS for your 'net connect and Apple TV and you could push close to $200 per month, for something you get for half (or less) with cable.
For people who are getting more and more cost-conscious, this is simply not an option. The reason Netflix exploded was it was cheaper than the other options AND more convenient. The reason Hulu exploded was that it's free. Coming into a marketplace where the consumer is used to extremely low cost or free product, and trying to charge a very high premium, is going to be a VERY tricky thing.
Given that both you and Rachel (the self-proclaimed number one Apple FanGrrl on FR) have doubts about the model, I think it's safe to assume that it's going to have an INCREDIBLY STEEP hill to climb to become any kind of a hit to anyone other than real Apple fans.
Remember the model they're competing against: a $30 DVD player, and a $10/month Netflix account. Or a plain TV and $45 per month basic cable (with 200 channels). Higher cost hardware (only good for one thing, no using it for playing your existing movies and CDs or borrowing from your friends), much higher cost service, I'm sorry, I just don't see this really making any dent in the marketplace.
Note that for the last year or two, the higher end LG, Samsung, and other TVs have network capability built in. It's filtering down to the lower cost products - you can stream from the Internet (like Netflix, for example) directly to your TV with nothing between your router and the TV but a cable.
Pug, as you can clearly see, when they Miss... I call it.
This is a MISS.
It may hit the target itself, or the wall near it, but not even close to a bullseye.
Like the other poster said, they need to outright BUY Nexflix and just take over the market like they did Music.
This is NOT the iTunes Model, this is “STRIKE TWO”... he isn’t out, he may even get a ball or two and perhaps get on base by shear luck.
But he need another Babe Ruth Homer!!
A Grand Slam.
This ain’t it.
Swing and a miss... hey batter batter batter....
Okay, I see your point. Some guy is crawling though whatever, and needs a quick reference.
On the other hand, Puget, the AppleTV gives all the existing HD TVs that don't have that capability built in, for just $99, WITH Apple's world class user interface and connection to computers, without replacing the existing TV with one of those newer TVs.
At a cost way beyond what you can get equivalent service for. Without the need for another remote (typically the cable box remote will control the TV as well).
This is another box, for $100, to provide a higher-cost service that you can get right now for much lower cost. I’m with Rachel - this is a whiff in a big way.
Wow! Huge rollout, plus Woz! I’ve gotta get to one of these someday. The only Apple intro I’ve ever seen was John Scully’s iic+.
They probably did not lie intentionally. I would say they were just clueless.
Hard to tell the difference these days.
No doubt. So to set the record straight, here is the keynote for anyone to watch:
Apple Special Event
Apple does not restrict who can view it's events. That's because they want to attract new users. As discussed in the event, half of sales of Macs are to people who never owned a Mac before. And there are 200,000 new activations of Apple mobile devices everyday. New activations--not upgrades.
Hulu is owned by NBC Universal. It’s not likely to be for sale, unless you buy the whole company; all their online plans are built around it. Netflix’s market cap is about 7.2 billion, and there could be anti-trust issues around any buyout that would put Netflix and iTunes in the same hands.
iTunes already rivals the selection of those two services. What would make more sense would be a subscription-based “all you can eat” monthly iTunes plan. That’s been rumored for a while, especially since Apple bought Lala; it’s rumored to be the purpose of the gigabucks data center Apple is building in North Carolina. The streaming-only Apple TV makes that an even more interesting proposition.
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