Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Ken Olsen, DEC & the Horizontal Revolution (What CEO's can learn from the mistake of DEC)
GigaOm ^ | 02/09/2011 | Andy Kessler

Posted on 02/09/2011 7:25:47 AM PST by SeekAndFind

click here to read article


Navigation: use the links below to view more comments.
first 1-2021-29 next last
THE QUOTE THAT KILLED DEC


1 posted on 02/09/2011 7:25:52 AM PST by SeekAndFind
[ Post Reply | Private Reply | View Replies]

To: SeekAndFind
MORE FAMOUS QUOTES (IBM PRESIDENT, THOMAS J. WATSON IN 1943):


2 posted on 02/09/2011 7:29:16 AM PST by SeekAndFind
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

That quote from Olsen was about mainframe computers. Do you have a room-sized computer in your home? No? Well, Olsen was correct, you see.


3 posted on 02/09/2011 7:29:30 AM PST by ClearCase_guy (BO + MB = BOMB -- The One will make sure they get one.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

Ah, the good old days. My first job was being a gofer, printer monkey, tape-hanger, etc. at a local college’s computer center. They had a DECsystem 20. When I went away to college in 1984, our computer center was all VAX—at first an 11/785, 11/780, and 11/750, then they put in an 8650 and 8600 (I think) and ditched the 11/750. We had to do all our IBM work in batch, sent down a phone line to Virginia Tech and back again once an hour (as a student operator, I got to put the phone in the acoustic coupler and flip the switch!).

I always did think VMS was an excellent operating system from a user standpoint. I don’t know about the technical side of it, but I always liked using it.

}:-)4


4 posted on 02/09/2011 7:30:46 AM PST by Moose4 ("By all that you hold dear on this good Earth, I bid you stand, Men of the West!")
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

Why would you need >512K RAM?


5 posted on 02/09/2011 7:31:14 AM PST by Paladin2
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

That statement was true at the then current prices. Many years ago DEC was the next big thing (along with Wang). FWIW, Mr. Watson’s company still builds mainframe computers and servers of all sizes. What does DEC build these days? And Wang? And Burroughs? (I date myself...)


6 posted on 02/09/2011 7:37:37 AM PST by Senator_Blutarski
[ Post Reply | Private Reply | To 2 | View Replies]

To: ClearCase_guy
That quote from Olsen was about mainframe computers. Do you
have a room-sized computer in your home? No? Well, Olsen was
correct, you see.

Yes, but I vaguely recall a noted IBM scientist had said that we'll all be wearing 360s on our wrists, too.

7 posted on 02/09/2011 7:38:13 AM PST by Calvin Locke
[ Post Reply | Private Reply | To 3 | View Replies]

To: Moose4

RE: I always did think VMS was an excellent operating system from a user standpoint. I don’t know about the technical side of it, but I always liked using it.

________________________________________________________________________________

I developed on OpenVMS as recently as 2003-2008 ( before capitulating to evil Microsoft and becoming a .NET developer on Windows :)

It is one of the most robust, reliable, virtually unhackable operating systems I have had the pleasure to work with ( much better and easier to learn and use than UNIX too ).

Unfortunately, it has had its day ( and even I myself had to move out of it in order to put bread on the table ). There are still companies out there that use it for highly mission critical systems, but it is clearly a dying product.

During its heyday, it had the fastest microprocessor in town — the ALPHA Chips.

DEC sold itself to Compaq, which eventually was acquired by HP. LAst I heard, HP ported OpenVMS on INTEL microporcessors. I’ve never heard anything exciting about OpenVMS ever since.

I have to say thank you to Ken Olsen for providing me my bread and butter for years, right after I graduated from Engineering School. The VAX was one of the earliest computers I’ve used.

Just goes to show that the best engineered products do not necessarily become the most successful.


8 posted on 02/09/2011 7:43:42 AM PST by SeekAndFind
[ Post Reply | Private Reply | To 4 | View Replies]

To: SeekAndFind

Say what you will about KO but he was worlds ahead of any of the new crop of bimbos we like to call CEOs. Like all company officials he made mistakes but he was right more than wrong. We wouldn’t be where we are today w/o the KOs of the world.


9 posted on 02/09/2011 7:51:18 AM PST by 556x45
[ Post Reply | Private Reply | To 1 | View Replies]

To: Calvin Locke
I vaguely recall a noted IBM scientist had said that we'll all be wearing 360s on our wrists, too.

That guy was a piker. The computing power of a typical smartphone is several orders of magnitude greater than that 360. The palm pilot used a Motorola processer derived from the 68000 that powered the early Macintosh. I had no trouble learning assembly language for that platform, just as I had no trouble with the Mac, because the register layout and orthogonal instruction set were analogous to the 360, which I had learned as a teenager. The 360-on-wrist point was passed at least 20 years ago.

10 posted on 02/09/2011 7:53:39 AM PST by no-s (B.L.O.A.T. and every day...because some day soon they won't be making any more...for you.)
[ Post Reply | Private Reply | To 7 | View Replies]

To: Paladin2

I thought I was completely bada** when I “sold” a small program to Quadram, an early PC expansion board manufacturer, for 192k of RAM to fully populate my Quadboard (4-function expansion board with RAM, parallel and serial ports, and clock). It took my system from 128K to 320K of RAM, which was a *lot* at the time (late-’82 or early-’83).


11 posted on 02/09/2011 7:59:02 AM PST by FreedomPoster (Islam delenda est)
[ Post Reply | Private Reply | To 5 | View Replies]

To: Senator_Blutarski
THE TECHNOLOGY HYPE CYCLE :


12 posted on 02/09/2011 8:04:54 AM PST by SeekAndFind
[ Post Reply | Private Reply | To 6 | View Replies]

To: SeekAndFind

The thing that stopped me from buying DEC and going to SUN, SGI, Pyramid, and etc was the DEC sales force in the mid 1980s. Dealing with them was like pulling teeth to get technical questions answered. Their SEs were usually top notch, but my sales guy was a pain in the butt. If you were not a big customer, you got third rate service. I caught our sales guy, who had the appropriate first name of ‘Dick’, in a blatant, bald face lie. He response was, “Where else are you going to for a VAX?” Sadly my boss loved him as he got a steak dinner one or twice out of him.


13 posted on 02/09/2011 8:20:07 AM PST by pikachu (After Monday and Tuesday, even the calender goes W T F !)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind

Olson didn’t kill DEC, palmer did. everytime they made money, he’d whack them with more restructuring costs. he fired his best SW engineer, who went to microsoft and wrote WNT as a followup from VMS. when he decided to design WNT on the intel platform rather than the faster, cooler Alpha that DEC had, that was the death knell.


14 posted on 02/09/2011 8:20:18 AM PST by camle (keep an open mind and someone will fill it full of something for you)
[ Post Reply | Private Reply | To 1 | View Replies]

To: camle

I can’t speak for the marketing side of things. But I think there were some technical issues that DEC failed to address quickly.

As microprocessors continued to improve in the 1980s, it soon became clear that the next generation would offer performance and features equal to the best of DECs low-end minicomputer lineup.

For instance, Berkeley’s RISC and Stanford MIPS designs were aiming to introduce 32-bit designs that would outperform the fastest members of the VAX family, DEC’s cash cow.

Constrained by the huge success of their VAX/VMS products, which followed the proprietary model, the company was very late to respond to these threats. In the early 1990s, DEC found its sales faltering and its first layoffs followed. The company that created the minicomputer, a dominant networking technology, and arguably the first computers for personal use, had abandoned the “low end” market, whose dominance with the PDP-8 had built the company in a previous generation. Decisions about what to do about this threat led to infighting within the company that seriously delayed their responses.

Eventually, in 1992, DEC launched the DECchip 21064 processor, the first implementation of their Alpha instruction set architecture, initially named Alpha AXP (the “AXP” was a “non-acronym” and was later dropped).

This was a 64-bit RISC architecture (as opposed to the 32-bit CISC architecture used in the VAX) and one of the first “pure” (not an extension of an earlier 32-bit architecture) 64-bit microprocessor architectures and implementations.

The Alpha offered class-leading performance at its launch, and subsequent variants continued to do so into the 2000s. An AlphaServer SC45 supercomputer was still ranked #6 in the world in November 2004.

Alpha-based computers (the DEC AXP series, later the AlphaStation and AlphaServer series) superseded both the VAX and MIPS architecture in DEC’s product lines, and could run OpenVMS, DEC OSF/1 AXP (later, Digital Unix or Tru64 UNIX) and Microsoft’s then-new operating system, Windows NT.

In 1998, following the takeover by Compaq Computers, a decision was made that Microsoft would no longer support and develop Windows NT for the Alpha series computers, a decision that was seen as the beginning of the end for the Alpha series computers.

DEC tried to compete in the Unix market by adding POSIX-compatibility features to the VAX/VMS operating system (becoming “OpenVMS”) and by selling its own version of Unix (Ultrix on PDP-11, VAX and MIPS architectures; OSF/1 on Alpha), and began to advertise more aggressively.

However, IMHO, DEC was simply not prepared to sell into a crowded Unix market however, and the low end PC-servers running NT (based on Intel processors) took market share from Alpha-based computers. DEC’s workstation and server line never gained much popularity beyond former DEC customers.

After Compaq merged with Hewlett Packard, they announced the port of OpenVMS to the Intel Itanium architecture.

This port was accomplished using source code maintained in common within the OpenVMS Alpha source code library, with conditional and additional modules where changes specific to Itanium were required. The OpenVMS Alpha pool was chosen as the basis of the port as it was significantly more portable than the original OpenVMS VAX source code, and because the Alpha source code pool was already fully 64-bit capable.

THAT WAS THE LAST I LEARNED OF DEC’s latest and greatest product — OpenVMS. I don’t think any significant organization is buying into this initiative any longer.


15 posted on 02/09/2011 8:34:10 AM PST by SeekAndFind
[ Post Reply | Private Reply | To 14 | View Replies]

To: 556x45
Many people don't know this, but KO was a major contributor to THE FAMILY , a religious and political organization.
16 posted on 02/09/2011 8:37:09 AM PST by SeekAndFind
[ Post Reply | Private Reply | To 9 | View Replies]

To: pikachu
I remember dealing with DEC sales when I was on a program in the late 80s. We wanted to order some equipment and the DEC sales rep, a young woman, walked out on us because someone was selling eel skin purses in our parking lot!

I remember telling them that some day, software portability would allow us to take our software and run it on non-DEC platforms and they would be dead. The DEC sales reps just laughed in my face. At the time, they had the Intelligence Software market captured on DEC platforms.

17 posted on 02/09/2011 8:39:17 AM PST by Redleg Duke (I DO NOT BELIEVE THE LIBERAL MEDIA!)
[ Post Reply | Private Reply | To 13 | View Replies]

To: SeekAndFind

nice synopsis. the nice thing about DEC was that whatever the problem was, you knew who to call. if it was SW or HW, you made one call and eventually you got someone who knew what was what.
they had the best help desk out there. and their on-line help was good too.


18 posted on 02/09/2011 8:41:34 AM PST by camle (keep an open mind and someone will fill it full of something for you)
[ Post Reply | Private Reply | To 15 | View Replies]

To: Redleg Duke

RE: DEC sales rep, a young woman, walked out on us because someone was selling eel skin purses in our parking lot!


Who knew that a DEC sales rep would be a card carrying member of PETA??


19 posted on 02/09/2011 8:48:56 AM PST by SeekAndFind
[ Post Reply | Private Reply | To 17 | View Replies]

To: SeekAndFind

My town is the home of DEC, and the big mill is still there, I have been inside it many times. The clock tower is interesting in itself, and is the longest continually operating clock tower in New England with the original mechanism. They gave a tour of it last year, and the tin reflectors behind the clock faces have signatures all over them from famous people thoughout the years, Henry Ford, things like that.

When I was in the USN back in the mid-seventies, the Navy, Detroit Diesel Allison and Rolls Royce were doing research (ICEMS, Inflight Engine Condition Monitoring System) to see if they could install sensors on our A-7 Corsairs TF-41 engines that would measure turbine temperatures, rpm, vibration levels and so on, in an effort to determine by analysis if an engine was going to fail prematurely. I was chosen to take part as a jet mechanic, and it was my first introduction to a real mainframe computer, a PDP-11. Lots of blinken lights and address switches, but most surreal to me was the paper tape. I found it hilarious and fascinating at the same time. It seemed so primitive, yet simultaneously, so advanced.

And so it went...:)


20 posted on 02/09/2011 8:58:50 AM PST by rlmorel ("If this doesn't light your fire, Men, the pilot light's out!"...Coach Ed Bolin)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-29 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson