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Sears sues over 'Die Hard' sex spray
upi. ^ | April 15, 2011

Posted on 04/15/2011 1:38:02 PM PDT by JoeProBono

CHICAGO, April 15 (UPI) -- Sears Roebuck and Co. filed a lawsuit in Chicago against the makers of a "sexual enhancement spray" for using its Diehard trademark.

The U.S. District Court lawsuit, which Sears filed along with subsidiary KCD, accuses Rockhard Laboratories LLC of trademark infringement and deceptive trade practices, the Chicago Sun-Times reported Friday.

KCD is the owner of the Diehard brand, which includes car batteries, auto parks, hats and boots sold at Sears.

The suit states Rockhard Laboratories has been using the brand name "Die Hard" for a "numbing agent for male genitalia" since 2010.


TOPICS: Cheese, Moose, Sister; Chit/Chat
KEYWORDS: diehard


1 posted on 04/15/2011 1:38:06 PM PDT by JoeProBono
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To: JoeProBono
If users don't drop dead and go into rigor mortis (throughout the rest of their body) after using the product, can they sue for false advertising?
2 posted on 04/15/2011 1:41:25 PM PDT by Alex Murphy ("Posting news feeds, making eyes bleed, he's hated on seven continents")
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To: JoeProBono
Rockhard Laboratories hehhehheh..
3 posted on 04/15/2011 1:43:12 PM PDT by GSP.FAN (Some days, it's not even worth chewing through the restraints.)
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To: JoeProBono

Something tells me this is going to be a fun thread.


4 posted on 04/15/2011 1:43:43 PM PDT by TruthWillWin (The problem with socialism is that you eventually run out of other peoples money.)
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To: JoeProBono

* snork! *


5 posted on 04/15/2011 1:46:19 PM PDT by smokingfrog ( sleep with one eye open ( <o> ---)
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To: Alex Murphy

How funny.


6 posted on 04/15/2011 1:46:44 PM PDT by Constitutions Grandchild
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To: JoeProBono

My SUV needs a new battery. Are Die Hards worth the extra $$ ?


7 posted on 04/15/2011 1:48:06 PM PDT by moehoward
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To: TruthWillWin
*snicker*
laugh & Bump to the top

8 posted on 04/15/2011 1:49:02 PM PDT by skinkinthegrass (You do not have to smear (Pharaoh / Imam) Obama w/ lies....the truth does a fine job. :)
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To: JoeProBono

He’s still a hottie potahtee — with or without hair — he’s got that j’ne sais quois. Thanks for the pic.


9 posted on 04/15/2011 1:49:20 PM PDT by Constitutions Grandchild
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To: JoeProBono
The Sears catalogs of the early 1900s pictured a ring-like device on a belt which was supposed to electrically stimulate male performance.

Seems like some concerns never change.

10 posted on 04/15/2011 1:51:25 PM PDT by hoosierham (Waddaya mean Freedom isn't free ?;will you take a credit card?)
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To: JoeProBono
"numbing agent for male genitalia"


11 posted on 04/15/2011 1:51:27 PM PDT by bigheadfred (Beat me, Bite me...Make Me Write Bad Checks)
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To: Alex Murphy
Private Pyle - you are definitely born again hard!


12 posted on 04/15/2011 1:51:28 PM PDT by PGR88 (I'm so open-minded my brains fell out)
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To: GSP.FAN


13 posted on 04/15/2011 1:51:35 PM PDT by JoeProBono (A closed mouth gathers no feet - Visualize)
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To: windcliff; onedoug

Here’s the manifest.


14 posted on 04/15/2011 1:52:50 PM PDT by stylecouncilor (What Would Jim Thompson Do?)
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To: moehoward
My SUV needs a new battery. Are Die Hards worth the extra $$ ?

No. Die hards are made by Johnson controls. You can get the same batteries made by them (same CCA) for less at Costco and Wal Mart. (It's been a few years since I looked at batteries at Wal Mart but they were Johnson control products last time I looked.)

15 posted on 04/15/2011 1:58:47 PM PDT by TruthWillWin (The problem with socialism is that you eventually run out of other peoples money.)
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To: JoeProBono

“Satisfaction Guaranteed Or Your Money Back”, what a company.


16 posted on 04/15/2011 2:00:01 PM PDT by TruthWillWin (The problem with socialism is that you eventually run out of other peoples money.)
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To: JoeProBono
The suit states Rockhard Laboratories has been using the brand name "Die Hard" for a "numbing agent for male genitalia" since 2010.

There is not enough of this stuff made to solve liberalism.

17 posted on 04/15/2011 2:01:40 PM PDT by mlocher (Is it time to cash in before I am taxed out?)
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To: TruthWillWin; BRL
Johnson control products

I am fairly certain that the topic of this thread is about Johnson control products.

18 posted on 04/15/2011 2:04:20 PM PDT by mlocher (Is it time to cash in before I am taxed out?)
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To: JoeProBono

This should be a class-action suit with the tequilla bottlers.


19 posted on 04/15/2011 2:05:54 PM PDT by blueunicorn6 ("A crack shot and a good dancer")
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To: hoosierham
How about the 1975 catalog, page 602:

http://www.snopes.com/business/hidden/sears.asp

20 posted on 04/15/2011 2:07:34 PM PDT by TruthWillWin (The problem with socialism is that you eventually run out of other peoples money.)
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To: bigheadfred

more like shriveling agent


21 posted on 04/15/2011 2:10:11 PM PDT by hoosierham (Waddaya mean Freedom isn't free ?;will you take a credit card?)
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To: JoeProBono

Welcome to the party pal


22 posted on 04/15/2011 2:10:52 PM PDT by xp38
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To: TruthWillWin


23 posted on 04/15/2011 2:17:36 PM PDT by JoeProBono (A closed mouth gathers no feet - Visualize)
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To: mlocher

http://www.docjohnson.com/news/news10.html


24 posted on 04/15/2011 2:20:48 PM PDT by JoeProBono (A closed mouth gathers no feet - Visualize)
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To: TruthWillWin

Don’t tell me that the 602 man is now an online legend? I hadn’t heard of him since 1975.


25 posted on 04/15/2011 2:23:46 PM PDT by rightly_dividing (1 Cor. 15: 1-4)
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To: JoeProBono

Hey, it beats (har!) paying the doctor’s fee every time you need a hysterical paroxysm...


26 posted on 04/15/2011 4:07:48 PM PDT by LongElegantLegs (Use it up, wear it out, make it over or do without.)
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To: LongElegantLegs
No more housecalls.


27 posted on 04/15/2011 4:32:13 PM PDT by JoeProBono (A closed mouth gathers no feet - Visualize)
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To: JoeProBono

L O L, L O L 8-_))

Okay so change the name and shut up about it Sears and Sawbuck.

‘Day Hard’ , Hardest Day’ , ‘Hard Daze Night’?


28 posted on 04/15/2011 7:45:48 PM PDT by HUAC......NOW (“I never gave anybody hell. I just told the truth, and they thought it was hell.” Harry S. Truman)
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