[Talisker]

“Four Loko didn’t have the extraordinary intoxicating effect because of caffeine, but rather because of the phenomenon of situational specificity of tolerance”, says Shepard Siegel of McMaster University, who wrote the article to highlight the importance of unusual cues related to alcohol tolerance.

The situational specificity of tolerance implies that alcohol will have a greater effect if administered in the presence of unusual cues, rather than in familiar settings typically associated with the drug.

Yeah, and the fact that it is 12% alcohol in a 16 oz. can (same amount of alcohol as a six pack of beer), that comes in a six pack itself that sells for only 8 bucks, and tastes like a fruit drink - has nothing to do with it.

[Ro_Thunder]

Many of the beers I drink have 9% or more alcohol.

And - Bud Light has 5%, so in a six pack, is that 30%? No, it’s still 5%.

Wine has 12% or more, so where’s the outrage at wine?