Skip to comments.Did Trade Media Purposely Hype 3D TV Study?
Posted on 05/26/2011 2:13:37 AM PDT by Las Vegas Dave
Washington, D.C. (May 25, 2011) -- The Digital Entertainment Group, the industry trade group whose mission is to promote CE products, such as 3D TVs, yesterday released a study saying that early 3D TV owners love 3D TV.
Considering DEG's reason for existing, the study's conclusions shouldn't come as a surprise to anyone. But this is the technology business, which is often blessed with unchallenging, even worshipful coverage from the trade media assigned to cover it.
For instance, Multichannel News yesterday ran a story on the study with the headline, "3DTV Owners Ecstatic About Home Entertainment Experience." No where in the story did Multichannel News report that DEG represents 3D TV makers and other companies who stand to benefit from the sale of 3D TVs.
But Multichannel did lead its story with these two paragraphs:
"When it comes to their 3D TV sets, owners of the equipment greatly enjoy their home viewing experience, rate the quality of picture extremely high, believe the upgrade was well worth the investment and don't even mind those glasses.
Those were among the key conclusions drawn from a new study polling some 3,065 3D-capable set owners that was commissioned by the DEG: The Digital Entertainment Group, the results for which were released here today at the NewBay Media Summit on "Connected TV and 3D: Delivering the Demand." NewBay Media is the parent of Multichannel News."
Hmm, the study was released at a 3D TV conference run by Multichannel's parent company. How sweet.
Twice Magazine published a similar story on the study with the headline, "DEG: 3D TVs Get Good Consumer Reviews." Again, no where in the article is it mentioned that DEG is in business to promote 3D TV, among other CE products. But Twice did mention that it, too, is owned by NewBay. Yes, the same NewBay who's running that 3D conference.
Yes, a conference that stands to benefit by promoting 3D TV.
Do you see a theme here? Two major trade media outlets wrote highly positive stories about a 3D study commissioned by an organization whose goal is to promote 3D TV, but they never mentioned that fact in the articles. But they did acknowledge that their parent company is running a 3D TV conference, which, of course, will benefit from the promotion of 3D TV.
Is this journalism?
Now, I'm sure that the trade publications, or DEG, will point out that DEG commissioned the research firm SmithGeiger to do the study. But let me point out that SmithGeiger's business is based largely on winning over clients in the TV industry. This is from SmithGeiger's web site:
"Thirty-seven of the top fifty-five television markets are influenced by our counsel, several of the biggest names in cable and satellite television are SmithGeiger clients, and the most important companies in consumer technology and multimedia entertainment look to us for insight and expertise in building and maintaining their brands & products."
(And let me also point out that it's not difficult to commission a study that's designed to achieve certain results, particularly if the research company is cooperative. And most of them are; that's what they are in business for.
It's all in how you phrase the questions; phrase the questions just right and you can get a study that says Coke people love Pepsi. I'm sure SmithGeiger does a great job with research studies, but it should release the 3D study questions, and the methodology, and let everyone decide for themselves.)
This little incident is yet another example of how consumers are being ill-served by the media at large and tech journalists in particular.
Just got one last week...because the regular 2D picture was so damn awesome.
It is a silly question to me. Naturally, they did, its called marketing. Just like the newest packaging of something like Tide detergent says it is ‘New and Improved”, every time they change the packaging when the only thing that has changed with the product in 50 years is the packaging.
It does rather make sense that high numbers of people who bought 3D TVs like them. After all, if they weren’t impressed by them in the stores, they would have been very unlikely to purchase them.
I find the way HDTVs display motion rather dizzying, and the larger the TV, the more dizzying the motion is. I’m using a TV that’s getting close to 30 years old; if it stops working, I’ll be replacing it with as basic a TV as possible.
I’m in the market; what did you get? Do you like the 3D on your TV as well?
Now, 4K HDTV at double the resolution of current 1080i TV--that I have interest in! I've read that demos of 4K HDTV is so sharp even on a test 55" flat screen monitor it's like looking at a series of moving high-resolution photographs.
To be honest, we have had it but a few days and had to send in a voucher to get the glasses...so we have not used the 3d functions yet. Its some deal with Samsung...I don’t know why...you can find bundled pricing from Best Buy and the like where all of that comes with it. We went the less expensive internet route.
But the TV is superior to our eyes...and that seems to be important...than other sets. After looking at set after set in store after store we always came back to this one. Some folks think Aquos is better and it has a dang fine picture also.
Smart TV sold me. We really like the smart tv functions which allows your tv to access the web like a computer...I was even able to log in to FR from my couch using the qwerty remote.
So far, I am agog. We keep nudging each other saying “Did you see that?”
My kid and I took a peek at the 3D display at Best Buy.
The kid will sit 4 feet away from a 50” plasma with headphones on playing Call of Duty for hours at a time.
His comment about 3D, “eh, I don’t think I could wear those glasses for very long”.
Ditto on the 2D picture being AWESOME on the 3D sets. I have a 3D set, mainly got it because I was able to replace my old Sony SXRD due to the green blob issue at an AMAZINGLY low price. DH bought me the Sony 3D DVD player and surround package last week and with my laptop, big bed, and all my pretty stuff in my bedroom (otherwise known as my Mom Cave), all I need is a little refrig and microwave and I’d never have to leave here and they can have the rest of the house. LOL Just kidding on that part but I love my Sony 3D tv even IF I don’t watch any 3D on it.