Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Think that chocolate is from Switzerland? You may enjoy it more...
Mother Nature Network ^ | July 20, 2011 | Live Science

Posted on 07/20/2011 5:21:47 PM PDT by Diana in Wisconsin

(During a taste test, participants that were told that the chocolate was from Switzerland enjoyed it more. Those told of the chocolate's supposed origin after the taste test enjoyed it less.)

Swiss chocolate's reputation influences how people rate it in taste tests, a new study shows. When consumers are told that they're about to eat a chocolate bar from Switzerland, they prefer it to that same bar tagged "made in China."

If they are told about the Swiss chocolate bar's origin after they taste the candy, however, they say they prefer the Chinese chocolate.

Researchers from Babson Collegein Wellesley, Mass., gave participants the same squares of Trader Joe's brand chocolate. Half of the participants were told that the chocolate was made in Switzerland, while the other half were told it was made in China.

"When they were given the country of origin before tasting, the students liked the chocolate more when they were told it was from Switzerland," the authors write in a recent issue of the Journal of Consumer Research. "This was expected because Switzerland has a strong reputation for chocolate whereas China does not."

The knowledge set up participants' expectations and seemed to change their gustatory experiences. When people learn the country of origin (or price in another study) before they sample the chocolate it influences their expectations. When they are told the chocolate is from Switzerland, they expect it to taste good and when they are told it is from China they expect it to taste bad. So they like the same chocolate more when they are told it is from Switzerland.

When some of the participants were told the "origin" of the chocolate after they had eaten it, the opposite was found: They rated the China chocolate as better tasting than the Swiss bar.

"When they learn country of origin afterward, it tells them what the sampling experience should have been like," study researcher Keith Wilcox, assistant professor of marketing at Babson College in Massachusetts, told LiveScience. "When they are told it is from Switzerland, it is not as good as they would have expected it to be, so they like it less. Similarly, when they are told it is from China, it is not as bad as they would have expected it to be, so they like it more."

The researchers got the same results when they conducted a similar study using price instead of country of origin, with participants expecting the more expensive chocolate to taste better.

Next, the researchers went to a Boston-area liquor store to test people's reaction to the same wine. Customers were told the store was conducting a blind taste test of a new wine. After tasting, half of the customers were told that the wine was from Italy, and the remaining customers were told that it was from India, a country not known for producing fine wines.

"As in previous studies, people liked the wine more when they were told it was from India after sampling compared to when they were told it was from Italy," the authors wrote.


TOPICS: Conspiracy; Food; Science
KEYWORDS: chcolate; chocolate

1 posted on 07/20/2011 5:21:48 PM PDT by Diana in Wisconsin
[ Post Reply | Private Reply | View Replies]

To: Diana in Wisconsin
Saw some chocolate bars from Wal-Mart that were MIS LABELED ~ that is, they violated federal regulations regarding what has to go on the labels

Suffice it to say they told you right off: Contains: wheat egg milk soy chocolate nuts and other ingredients that may create allergic reactions in susceptible people.

There's not a whole lot more you need to say about a chocolate bar!

2 posted on 07/20/2011 5:24:53 PM PDT by muawiyah
[ Post Reply | Private Reply | To 1 | View Replies]

To: muawiyah

Everyone worldwide enjoy Brats more if they think they were made in Wisconsin. ;)


3 posted on 07/20/2011 5:27:24 PM PDT by Nonsense Unlimited
[ Post Reply | Private Reply | To 2 | View Replies]

To: Diana in Wisconsin

Big pfft alert. I must be immune to this branding nonsense. If it says “Swiss chocolate” and it doesn’t taste good, then it just doesn’t taste good. If Cadbury’s or Hershey’s tastes better to me, then that’s the bottom line.


4 posted on 07/20/2011 5:27:42 PM PDT by Olog-hai
[ Post Reply | Private Reply | To 1 | View Replies]

To: Diana in Wisconsin
If they are told about the Swiss chocolate bar's origin after they taste the candy, however, they say they prefer the Chinese chocolate.

It's all the lead and melamine that makes it so delicious!

5 posted on 07/20/2011 5:30:49 PM PDT by Oratam (AB, MUP, CPR, ENFP)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Diana in Wisconsin

I thought belgian chocolate was supposed to be the best in the world?


6 posted on 07/20/2011 5:33:45 PM PDT by mamelukesabre (Si Vis Pacem Para Bellum (If you want peace prepare for war))
[ Post Reply | Private Reply | To 1 | View Replies]

To: Diana in Wisconsin

Did my tax dollars pay for this?


7 posted on 07/20/2011 5:39:49 PM PDT by Arm_Bears (I'll have what the gentleman on the floor is drinking.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Arm_Bears

Count on it! :(


8 posted on 07/20/2011 5:56:00 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
[ Post Reply | Private Reply | To 7 | View Replies]

To: Diana in Wisconsin

Mrs. jimfree’s department head in grad school gave her a “silk” scarf from a China trip. The attached label (viewable only after opening the box) revealed it to be rayon.


9 posted on 07/20/2011 6:12:36 PM PDT by jimfree (In 2012 Sarah Palin will have more quality executive experience than Barack Obama.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Olog-hai

FYI. In the US, Cadbury’s IS Hersheys. Elsewhere, Cadbury’s tastes great!


10 posted on 07/20/2011 6:18:07 PM PDT by balls (0 lies like a Muslim (Google "taqiyya"))
[ Post Reply | Private Reply | To 4 | View Replies]

To: Diana in Wisconsin
Everybody knows that chocolate trees grow in Switzerland.

P.S. Be sure to visit a chocolate farm when you're there.

11 posted on 07/20/2011 6:23:49 PM PDT by Revolting cat! (Let us prey!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Revolting cat!

I’m a Lindt Girl. :)


12 posted on 07/20/2011 6:24:42 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
[ Post Reply | Private Reply | To 11 | View Replies]

To: Diana in Wisconsin

That study sounds like it’s full of holes.


13 posted on 07/20/2011 6:24:59 PM PDT by count-your-change (You don't have be brilliant, not being stupid is enough.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Diana in Wisconsin

Lissy Lindt


14 posted on 07/20/2011 6:28:56 PM PDT by Revolting cat! (Let us prey!)
[ Post Reply | Private Reply | To 12 | View Replies]

To: Diana in Wisconsin

I think it is about the quality control problems people have with Chinese receipes.

The Swiss have no such reputation.


15 posted on 07/20/2011 6:29:42 PM PDT by Chickensoup (The right to bear arms is proved to prevent totalitarian genocide.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Diana in Wisconsin
The absolute best chocolate!


16 posted on 07/20/2011 6:32:19 PM PDT by Aunt Polgara
[ Post Reply | Private Reply | To 1 | View Replies]

To: Aunt Polgara
The absolute best chocolate!

See's ... I agree 100%

17 posted on 07/20/2011 7:16:00 PM PDT by Irish Eyes
[ Post Reply | Private Reply | To 16 | View Replies]

To: Revolting cat!

Do the Swiss chocolate trees grow near the Swiss spaghetti orchards, or do they require different climates?

18 posted on 07/20/2011 7:40:32 PM PDT by KarlInOhio (The Dems demanding shared sacrifice are like Aztec priests doing it while cutting out my heart.)
[ Post Reply | Private Reply | To 11 | View Replies]

To: KarlInOhio
The spaghetti orchards are in the warm southern Switzerland, Italian cantons, as are the grappa ranches.


19 posted on 07/20/2011 7:44:55 PM PDT by Revolting cat! (Let us prey!)
[ Post Reply | Private Reply | To 18 | View Replies]

To: Diana in Wisconsin

I remember back in the 80’s Godiva Chocolateer of Georgetown (Wash DC for the flyover folks)was promoting all their high-end Swiss and Belgian chocolates. Washingtonian Magazine did an article on it. Seems they had a blind taste test. Hershey of Pennsylvania won hands down over the pricey, European stuff.


20 posted on 07/20/2011 8:39:25 PM PDT by CTOCS (I live in my own little world. But, it's okay. They know me there....)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Revolting cat!

She looks like my kind of gal, LOL! :)


21 posted on 07/21/2011 5:28:55 AM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set...)
[ Post Reply | Private Reply | To 14 | View Replies]

To: Diana in Wisconsin

The best gourmet chocolatier that I know of is in Paris.

The best packaged chocolate is Perugina from Perugia, Italy. I am still savoring my last bar that I purchased there in March.


22 posted on 07/21/2011 5:47:43 AM PDT by Mountain Bike Vomit Carnage (Honey Badger Don't Care)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Aunt Polgara

See’s is awesome. My mouth watered when I saw the pic.


23 posted on 07/21/2011 5:51:02 AM PDT by csvset
[ Post Reply | Private Reply | To 16 | View Replies]

To: csvset

And did you know that chocolate covered nuts are the world’s most perfect food?

They have all 4 food groups: salt and sugar, grease and chemicals!


24 posted on 07/21/2011 6:12:01 AM PDT by Aunt Polgara
[ Post Reply | Private Reply | To 23 | View Replies]

To: Aunt Polgara
Love See's.....have only found them in California and Colorado....

..but the past few years our local mall gets a See's kiosk just for the holidays.

25 posted on 07/21/2011 6:56:00 AM PDT by Guenevere (....)
[ Post Reply | Private Reply | To 16 | View Replies]

To: Guenevere

You can get Sees via mail order at http://www.sees.com. I send them all over the country at Christmastime to my relatives.


26 posted on 07/21/2011 7:00:20 AM PDT by Aunt Polgara
[ Post Reply | Private Reply | To 25 | View Replies]

To: Aunt Polgara
Thanks, I'm aware I can do that.....

...but watching my diet and indulging at Christmas is better for me :)--

We were traveling a bit a few years ago when I first saw a See's candy store in California.....then later in Colorado....I went every chance I could!

Now I'm content to wait for Christmas :)

27 posted on 07/21/2011 7:03:49 AM PDT by Guenevere (....)
[ Post Reply | Private Reply | To 26 | View Replies]

To: All

For some reason, this thread reminds me of “Open Range” and that great scene in the store where Robert Duvall wants chocolate and cigars....


28 posted on 07/21/2011 7:09:21 AM PDT by Maverick68
[ Post Reply | Private Reply | To 27 | View Replies]

To: Diana in Wisconsin

I’m wondering where the Trader Joe’s candy really came from. China?

I know some stores have tried to eliminate food products made in China. I think Walmart is one. Not sure about Trader Joes.


29 posted on 07/21/2011 7:39:12 AM PDT by ladyjane
[ Post Reply | Private Reply | To 1 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson