Skip to comments.Experiment Creates Advertisements to Sell Food to Monkeys
Posted on 07/23/2011 5:15:05 PM PDT by nickcarraway
It was only a matter of time before monkeys, like their hairless primate counterparts, became the target of advertising. Laurie Santos, a primatologist at Yale University who was included in PopScis Brilliant Ten in 2007, is partnering with advertising executives Keith Olwell and Elizabeth Kiehner to create an ad campaign aimed at brown capuchin monkeys. The team hopes to determine if the presence of advertising will change a monkeys preference between two similar foods. Santos monkeys have already demonstrated that they understand the concept of money, and behave similarly to humans when making economic decisions. The monkeys will have a choice between two brands of the same food (perhaps two different colors of Jell-o), one of which will be advertised by a billboard outside their enclosure.
But there will be no fancy slogans or slick pop culture references here, which would be lost on the monkeys anyway. This experiment gets down to what advertising is really all about: sex and power. One version of the billboard shows a female monkeys exposed genitals next to the brand logo, and the other shows the alpha male capuchin next to the logo.
The experiment kicks off sometime in the next few weeks, so it remains to be seen if the advertisement will affect the monkeys preferences.
You’re on a monkey kick this afternoon.
The Rally Monkey frowns upon your shenanigans.
That would explain why our politicians in Washington have brought the greatest nation in history to the brink of economic ruin.
Santos monkeys have already demonstrated that they understand the concept of money, and behave similarly to humans when making economic decisions.
New management has taken over Sterling Cooper in AMC's show "Mad Monkeys". It will focus on the simian advertising business in the 1960s. Of course Christina Hendricks will be kept as a costar. Just because they're apes doesn't make them stupid.
Don't you know you're gonna shock the monkey?
Maybe the similarly to the big monkey in the white house.
I hope they're controlling for gay monkeys.
"Touch him! Love him! Liebe mein affe-mienke!"
Incidentally also my first reaction when I saw that headline.
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