there’s a website that advertises this service, aimed at doctors, lawyers, etc. They’ll spam the review sites with positive reviews, driving the negative ones down the search list. The theory being nobody looks past the first page on Google.
Geesh...that ain’t so bad. A lot of Freepers here can’t be bothered to read past the first thread on the main page - hence the reason for so many first page duplicates.
...betcha a “political PR consultant” has figured out a way to take advantage of this at FR - assuming they haven’t already.