Posted on 08/07/2011 3:06:16 AM PDT by Las Vegas Dave
Comcast is calling out rival DirecTV over an ad campaign that it claims is misleading customers and making unfair statements about competitors.
DirecTVs new TV, Internet, and radio ads offer subscribers the NFL Sunday Ticket package (typically $66.99 per month) at no extra charge. But DirecTV only gives the package away when customers sign up for a two-year contract, which means that its not actually free, according to Comcast.
In a lawsuit filed in a Chicago federal court, Comcast called DirecTVs no extra charge claim an outright lie because the offer requires a two-year contract with hefty termination fees for early cancellation, with the NFL Sunday Ticket service automatically renewing in the second year at full price.
Comcast also accuses DirecTV of disparaging other cable providers, like Comcast. One DirecTV advertisement contains the literally false claim that cable subscribers only can view a single NFL game each Sunday during the NFL season, the lawsuit states. In Philadelphia, Comcast offers all Eagles games, but the DirecTV ads make it seem as if only Sunday Ticket subscribers can view them, said Comcast.
The DirecTV ads do contain fine print explaining that the NFL promotion is only available with a two-year package commitment. But according to Comcast, the ads go to great lengths to conceal the truth. DirecTVs television and Internet ads employ a carefully crafted scheme of purported disclaimers that were intentionally designed to deceive as many consumers as possible, the lawsuit states, while many of its ads, especially those aired on the radio, simply omit this critical fact altogether.
DirecTV denied Comcasts claims, telling Reuters, We believe Comcast's complaint is completely without merit and plan to defend ourselves vigorously.
Sounds like Time Warner. You can’t even call their local shop in your city. It has to be a 1-800 number.
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