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Here's Why Microsoft Should Kill The Windows Phone Brand (Rename it to something fun, like Mango)
Business Insider ^ | 09/17/2011 | Matt Rosoff

Posted on 09/18/2011 8:41:13 AM PDT by SeekAndFind

Yesterday, I had an experience that shows why Microsoft should kill the Windows Phone brand and name its new phones something fun like Mango.

I went to Radio Shack to buy a cheap audio cable. The clerk was excited because it had just become an official Verizon outlet as well -- the front of the store had a special Verizon awning, and there was Verizon advertising all over the place.

As I paid, the clerk and I began talking about phones. He said he used to work at the Apple Store, and was well-informed about the upcoming iPhone 5 and iCloud service. But he carried a Blackberry and was still a fan too.

When customers come in looking for new phone, here's how he decides what to sell them.

If customers want a lot of games and video, he recommends an iPhone. If they mainly want an affordable phone to make calls and do a little Web surfing, he sells them an Android. And if they are on their phone all the time for email but don't really care about apps and games, he still sells them a Blackberry, although as he said "they're basically going away."

"We only carry high-end smartphones." Image: Matt Rosoff Business Insider So I asked him, "What about Windows Phone?"

"We haven't seen those in a long time. Palm went with their own Web OS, although that's kind of gone now." (He was talking about the Palm Treo, which was sort of popular before the iPhone came out in 2007.)

But aren't there some new ones coming out with Nokia or something?"

"Well...we only carry the high-end smartphones. Windows is really old."

Ouch.

This is just one story, but Windows Phones have absolutely been getting buried at retail stores because of these kinds of interactions.

(Excerpt) Read more at businessinsider.com ...


TOPICS: Business/Economy; Computers/Internet; Society
KEYWORDS: cellphones; mango; microsoft; phones; smartphones; windowsphone7

1 posted on 09/18/2011 8:41:17 AM PDT by SeekAndFind
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To: SeekAndFind

There’s a windows phone?


2 posted on 09/18/2011 8:43:40 AM PDT by Tijeras_Slim
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To: SeekAndFind

“Well...we only carry the high-end smartphones. Windows is really old.”

Changing the name doesn’t make it not old.


3 posted on 09/18/2011 8:47:28 AM PDT by ctdonath2 ($1 meals: http://abuckaplate.blogspot.com/)
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To: SeekAndFind

Mango? MAN GO??? That is sooooooooo sexist!


4 posted on 09/18/2011 8:51:50 AM PDT by null and void (Day 971 of America's holiday from reality...)
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To: null and void

And fruity too.


5 posted on 09/18/2011 8:54:42 AM PDT by ThomasThomas ( Congressmen should wear uniforms like NASCAR drivers, so we can identify their corporate sponsors.)
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To: ctdonath2

“Changing the name doesn’t make it not old.”

I know what you mean. But WP7 is actually quite new. And the Mango version is not even released to American markets yet.

I am today programming a Mango-based app. It is a fabulous development environment with very powerful features (these phones can also run X-Box games.) Though literally zero non-beta U.S. users as yet. AFAIK.


6 posted on 09/18/2011 8:54:42 AM PDT by BuddhaBrown (Path to enlightenment: Four right turns, then go straight until you see the Light!)
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To: SeekAndFind

I would have called it the X Box phone because that’s the only microsoft brand that’s cool


7 posted on 09/18/2011 8:58:00 AM PDT by ari-freedom (Thank you, Bob!)
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To: BuddhaBrown
I don't think MS is going to gian much ground in the sub-PC device market (tablets / smartphones) with Windows 7.

Windows 8 could be a different matter.

Apple is going to miss WP7 the way they miss Vista.

8 posted on 09/18/2011 9:00:41 AM PDT by tacticalogic
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To: SeekAndFind

Kill the windows phone? LOL...their doubling down with the same interface in Windows 8.


9 posted on 09/18/2011 9:02:18 AM PDT by Michael Barnes (Obamaa+ Downgrade)
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To: ThomasThomas
And fruity too.

Maybe they should give one to Obama?

MANgo, the phone for the fruityman!

Bo Faery

10 posted on 09/18/2011 9:03:30 AM PDT by null and void (Day 971 of America's holiday from reality...)
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To: ThomasThomas

11 posted on 09/18/2011 9:04:12 AM PDT by ari-freedom (Thank you, Bob!)
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To: ari-freedom
thank you...
12 posted on 09/18/2011 9:09:06 AM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: SeekAndFind

As soon as the salesman said he was well-informed abou the upcoming iPhone 5, I knew everything out of his mouth was crap.


13 posted on 09/18/2011 9:22:45 AM PDT by Erik Latranyi
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To: BuddhaBrown

mango isn’t released until january for USA


14 posted on 09/18/2011 9:26:27 AM PDT by mamelukesabre
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To: Erik Latranyi

I’d say 95% of all sales people are lazy idiots. I almost never trust a word out of their stupid mouths.


15 posted on 09/18/2011 9:32:06 AM PDT by mamelukesabre
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To: tacticalogic

mango is WP 7.5. Its different.


16 posted on 09/18/2011 9:35:07 AM PDT by mamelukesabre
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To: SeekAndFind

Maybe they can name it Bob.


17 posted on 09/18/2011 9:39:07 AM PDT by RegulatorCountry
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To: SeekAndFind

Microsoft isn’t focusing on the US market - it’s reaching saturation as far as smarthphones go... It’s focusing on Asia, where there are still 1+ billion cellphone users who are potential smartphone users. And where Nokia traditionally - and still - dominates.

Nokia was the largest smartphone vendor in the world for a decade, and it was with essentially zero US market presence. Too many forget that between China, India, and SE Asia there are nearly 3.5 BILLION people - and cellphones are extremely prevalent in those countries.

If Windows Phone 7 just maintains the Nokia marketshare within China and India alone, it will grab 25% of world market share - and instantly leapfrog iOS and move into a strong second place behind Android.


18 posted on 09/18/2011 9:41:08 AM PDT by FromTheSidelines ("everything that deceives, also enchants" - Plato)
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To: mamelukesabre
mango is WP 7.5. Its different.

Mango may make some inroads into the consumer market where WP7 failed, but it's still not an enterprise-class platform.

19 posted on 09/18/2011 9:43:33 AM PDT by tacticalogic
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To: mamelukesabre
I've had a Windows phone since it came out and I love it. Windows Phone 7 is a brand new (actually 1 year old OS) and the new Mango release of the software is already rolling out to existing handsets right now. It will vary depending on the carrier when you get it but there are also a bunch of new handsets rolling out with Mango preloaded. The name may definitely cause confusion but it really is not related to the old windows Mobile OS in any way. The only thing I hate is that the browser renders Free Republic badly so I have to do a lot of pinching and zooming to read a story I click on. http://www.engadget.com/2010/07/19/windows-phone-7-in-depth-preview/
20 posted on 09/18/2011 9:57:59 AM PDT by bigtoona
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To: SeekAndFind

Mango...oh! My first thought was Mongo from “Blazing Saddles”...

“Mongo only pawn... in game of life”


21 posted on 09/18/2011 10:32:45 AM PDT by anotherdubya
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To: FromTheSidelines

Apple is and will continue to be an american only phenomenon...mostly guilty white liberal environmentalist socialist atheists who aspire to be superior to others despite their low intellect regarding things technology related. This applies to ALL apple products, not just the iphone. Rush Limbaugh is an anomaly...or is he? He isn’t very bright when it comes to mathematics or basic scientific concepts.

I have been saying for months that I predict MS will be number one in cell phone operating systems by the time windows phone 8 is released.


22 posted on 09/18/2011 10:46:10 AM PDT by mamelukesabre
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To: BuddhaBrown

It’s not iOS new, it’s a complete rewrite to do the same thing the line has been doing for a quarter century. All that baggage is still there, just new ways of dealing with it. That’s not the kind of “new” users are looking for in 2011.


23 posted on 09/18/2011 10:47:31 AM PDT by ctdonath2 ($1 meals: http://abuckaplate.blogspot.com/)
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To: mamelukesabre
Rush Limbaugh is an anomaly...or is he?

He's in the RDF of Apple...;) On Friday, he was interrupted a few times by Snerdley talking about iTunes crashing - and Rush just said "well restart it". I think it happened 3 times in the course of an hour... I think he's blinded by just how unstable much of the Apple world really is - but he likes his shiny toys! :)

He isn’t very bright when it comes to mathematics or basic scientific concepts.

Correct. I cringe every time I hear him try to speak on either subject - including environmental issues. He's masterful on political diatribes and positioning and reading the populace, but on math and science - he's woefully lacking.

I have been saying for months that I predict MS will be number one in cell phone operating systems by the time windows phone 8 is released.

People forget that Symbian is still the number one mobile OS in the world (mobile OS for ALL mobile devices - phones and tablets). And Symbian was basically Nokia alone. Microsoft has a HUGE platform to work from - the Nokia platform. Android has climbed really well to capture second place, pushing iOS down to 3rd. Microsoft has a real shot at bouncing up to at least the Android level, if not beyond and pushing into Symbian dominance.

They'll be a big force and a major player in the phone space, just based upon their partnership with Nokia alone. Symbian is 55% of the Asian mobile OS market; it's 39% of China and 68% of India. Capture just those two markets and Microsoft is over 20% for the world - and ahead of iOS.

24 posted on 09/18/2011 10:56:09 AM PDT by FromTheSidelines ("everything that deceives, also enchants" - Plato)
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To: ctdonath2
It’s not iOS new, it’s a complete rewrite to do the same thing the line has been doing for a quarter century.

What? Have you seen Windows Phone 7? The UI, the way you interact with the OS, the way the OS and apps interact with you and the cloud is totally new and unique. It's not the 20 year old paradigm of a grid of icons (like iOS).

All that baggage is still there, just new ways of dealing with it.

If by "baggage" you mean basic OS features like installing apps, then NO ONE is new; even the "App Store" is old hat (see apt-get from the Linux world)...

That’s not the kind of “new” users are looking for in 2011.

I'd be curious to hear what you mean by "new", if Windows Phone 7 isn't new... Clearly iOS and Android are even less "new" in just about any metric or view you'd like to proffer.

25 posted on 09/18/2011 10:59:18 AM PDT by FromTheSidelines ("everything that deceives, also enchants" - Plato)
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To: SeekAndFind
Microsoft Phone Operating System.
Uniting their glorious past reputation with their current reputation...
26 posted on 09/18/2011 11:01:38 AM PDT by MrEdd (Heck? Geewhiz Cripes, thats the place where people who don't believe in Gosh think they aint going.)
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To: FromTheSidelines

symbian is a dead man walking. They already fired all the employees at symbian...at least that’s what I heard. So no more symbian releases.


27 posted on 09/18/2011 11:04:21 AM PDT by mamelukesabre
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To: SeekAndFind
I went through three Windows phones in a week, they would crash every morning after charging.
I ended up with an Android and rarely have trouble.
28 posted on 09/18/2011 11:14:29 AM PDT by MaxMax
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To: mamelukesabre

Symbian is still the number one mobile OS in the world. It is not quite dead - it was bought by Accenture. It’ll slide away to the single digits, however, over the next 5-10 years. Half the smart mobile devices (phones and tablets) in the world run Symbian - that’s going to take a LONG time to bleed from the market!

Microsoft partnering with Nokia positions Windows Phone 7 as the heir apparent to the Symbian throne. Symbian owned - and continued to own (for example, it’s held stable in OS share over the last year - hasn’t lost anything) - the mobile OS market. Nokia tapping WP7 as the successor will definitely give Microsoft a huge market opportunity.


29 posted on 09/18/2011 11:17:22 AM PDT by FromTheSidelines ("everything that deceives, also enchants" - Plato)
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To: SeekAndFind

The sales man should be fired or retrained.

seriously the only people who are going for the windows phone 7 are those who want it.

the IDIOT cloud storage makes many phones a no deal for client confidentiality. (see recent cloud hacks)

in addition windows slit their own throat by intentionally excluding a chip slot in their phone.

finally one word, zune. include zune kill your phone sales.

and to the author know it all, mango is a moronic name.


30 posted on 09/19/2011 9:16:00 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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