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How Whole Foods "Primes" You To Shop
FastCompany.com ^ | Sep 15, 2011 | Martin Lindstrom

Posted on 09/21/2011 11:20:06 AM PDT by Daffynition

Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and altered your perception of reality without your knowing it? Whole Foods Market, and others, are doing it to you right now.

(Excerpt) Read more at fastcompany.com ...


TOPICS: Business/Economy
KEYWORDS: advertising; capitalism; evilcapitalists; marketing; wholefoods
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I wouldn't necessarily dump on Whole Foods as a *prime* culprit in this technique. Most retailers do it, some more cleverly than others. But it is something to think about when you shop.

That's why the dairy department is in the furthest corner from the front door of most grocery stores.

Obama voters were *primed* ... hope they saved their receipt and ask for their vote back.

1 posted on 09/21/2011 11:20:09 AM PDT by Daffynition
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To: Daffynition

Check out on YouTube “Whole Foods Parking Lot” video.

Very funny stuff that lampoons Whole Foods shoppers.


2 posted on 09/21/2011 11:23:45 AM PDT by Col Frank Slade
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To: Daffynition
OMG - Whole Foods tries to get people to spend as much money as possible at their stores. The fascistic horror of it!

Seriously, this is one of the dumbest articles I have ever read.

3 posted on 09/21/2011 11:30:20 AM PDT by dirtboy
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To: Daffynition

Oh, puleezee ...

A store trying gimmicks to make you want to shop??? Say it ain’t so!

I’m stunned that anyone would be so naive to think that there are sales tactics used in making sales. It’s called advertising.


4 posted on 09/21/2011 11:31:39 AM PDT by BunnySlippers
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To: Daffynition

I love Whole Foods.


5 posted on 09/21/2011 11:32:09 AM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: dirtboy

Ha, my post #4 is equally outraged that stores want to make it cushy so that you buy.

What do buyers want? A soviet atmosphere in spartan surroundings?


6 posted on 09/21/2011 11:33:24 AM PDT by BunnySlippers
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To: trisham

I love Whole Foods too. I love all their prepared food most ... and the produce. And cheese ... and roasted meats ... :)


7 posted on 09/21/2011 11:35:52 AM PDT by BunnySlippers
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To: Col Frank Slade

This one?
http://www.youtube.com/watch?v=2UFc1pr2yUU

I guess you have to shop there. I don’t find it to be that funny.

I guess I would be able to relate if it were Aldi’s.


8 posted on 09/21/2011 11:36:42 AM PDT by netmilsmom (Happiness is a choice)
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To: Daffynition

Walking into WF is like walking into a theme restaurant—if you don’t know that you’re paying for the decor then you deserve to pay for it.


9 posted on 09/21/2011 11:37:19 AM PDT by randog (Tap into America!)
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To: Daffynition

Dirty capitalists.


10 posted on 09/21/2011 11:37:33 AM PDT by vrwc54
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To: BunnySlippers

And the desserts..and the bread...:)


11 posted on 09/21/2011 11:37:37 AM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: Daffynition

THIS IS THE BEST USE FOR A SUPERMARKET
www.youtube.com/watch?v=4ZxqhCumGJs


12 posted on 09/21/2011 11:38:17 AM PDT by struggle
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To: trisham

I call it Whole Paycheck market, but they do sell top-quality groceries.


13 posted on 09/21/2011 11:41:22 AM PDT by dirtboy
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To: Daffynition

Just like Wal-Mart and how they place the men oriented items way in the back part of the store and especially items that you want to run in, get, pay for and get out ! A big peeve of mine combined with a lot of junk placed in the aisle to make it very difficult to move through the store quickly.

Wal-Mart gets very little business from me. I only buy motor oil from there and go there at a time where I can go in through the side door (Auto Service) versus having to walk through the whole d@mn store to get there and get it !

Another peeve, out of 30 checkout counters open, only 2 are open with long, long lines in each and self checkout being closed or very limited.

> That’s why the dairy department is in the furthest corner from the front door of most grocery stores.


14 posted on 09/21/2011 11:41:41 AM PDT by CORedneck
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To: Daffynition

Welcome to the last century! I worked on remodeling a little privately owned grocery store 30 years ago. The owner put A LOT of time and effort into researching how to lay out the store to generate more sales. Evil capitalist.


15 posted on 09/21/2011 11:42:27 AM PDT by Jack of all Trades (Hold your face to the light, even though for the moment you do not see.)
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To: Daffynition

Let me see: Merchants want their stores to be attractive and inviting and want to display their produce so it looks wholesome and appealing.

The nerve. I feel so manipulated.


16 posted on 09/21/2011 11:43:22 AM PDT by mojito
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To: dirtboy

—OMG - Whole Foods tries to get people to spend as much money as possible at their stores. The fascistic horror of it!
Seriously, this is one of the dumbest articles I have ever read.—

My thoughts exactly. I also heard the water on vegetable thing decades ago. And the fresh flowers. I will say this: a lot of stores really should learn from this.


17 posted on 09/21/2011 11:48:35 AM PDT by cuban leaf (Were doomed! Details at eleven.)
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To: dirtboy

Generally we shop there for special occasions.


18 posted on 09/21/2011 11:49:31 AM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: Daffynition

This is series. Does the First Lady know about this?


19 posted on 09/21/2011 11:51:06 AM PDT by GSWarrior (To activate this tagline please contact the Admin Moderator.)
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To: Daffynition

HEB opened a new grocery store close to me about 10 years ago. They “primed” it in such a way that shoppers had to enter the produce section first before they got to any other departments.

And not just entering the produce section was enough. They “mazed” it so that you HAD to head down one small isle then turn back and head down a second isle. Then you were free to head off into different departments.

Shoppers were pissed!!! They soon corrected this. You still have to go by the produce department. But not through it.

I still hate that store though. You can’t run in and out quickly for a few itens. When you want to head for the checkouts.. You have to to zig and zag around through produce or the healthy and beauty department.

As a result.... we spend more and shop more at WalMart.


20 posted on 09/21/2011 11:53:01 AM PDT by Responsibility2nd (NO LIBS! This means liberals AND libertarians (same thing) NO LIBS!)
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To: mojito
There's a Super 88 at the end of my street. Smells like the biggest Eel in the world died there and has a concrete floor. I will happily stand in line with my Dungeoness Crabs and a real unfrozen Duck any time. The Pork Loin has the thick skin on it. Very crispy! I did a review of it for The Sampan. Over half the people shopping there were not Asian. They had a lot of things that the old Italian neighborhood stores that disappeared when the Stop and Shops moved in use to have. But made a resurgence as high priced “Peasant Food”.
21 posted on 09/21/2011 11:53:46 AM PDT by massgopguy (I owe everything to George Bailey)
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To: dirtboy

Who knew that cut flowers could be used in such an insidious manner?


22 posted on 09/21/2011 11:54:17 AM PDT by GSWarrior (To activate this tagline please contact the Admin Moderator.)
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To: GSWarrior

Where do you think she gets her arugala?


23 posted on 09/21/2011 11:56:35 AM PDT by DuncanWaring (The Lord uses the good ones; the bad ones use the Lord.)
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To: Daffynition

I love WF I can get in and out in less time than big stores. The one where I shop is small and I don’t have to waste time reading labels because their stuff doesn’t contain the crapola that I am allergic to. I do NOT go there for the organic vegetables and the meat is excellent.


24 posted on 09/21/2011 11:58:13 AM PDT by Ditter
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To: Daffynition

My favorite supermarket is Wegman’s, a regional company. Yes, the dairy section is in the back. But they also have a refrigerated section up front by the checkout stations where you can get milk, eggs and bread if you just want to run in and get the basics.

If Wegman’s is using me, I’m a very willing participant. Great prices, great items, great produce and everyone is helpful and polite.


25 posted on 09/21/2011 11:58:25 AM PDT by Rytas
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To: Daffynition
Hey the Craft Beer and Cheese sections of Whole Foods is awesome. Hey just because hippies shop there doesn't mean everything in the place has to be good for you.

On the other hand it is expensive. So unless I happen to have money to burn I'm usually shopping at Food for Less down the street.
26 posted on 09/21/2011 11:58:37 AM PDT by GonzoGOP (There are millions of paranoid people in the world and they are all out to get me.)
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To: Daffynition

Stew Leonard’s is more fun than Whole Foods - they have robot cows & chickens that sing!


27 posted on 09/21/2011 11:58:55 AM PDT by KosmicKitty (WARNING: Hormonally crazed woman ahead!!)
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To: Daffynition

Their techniques don’t work on me....I use the BROKE defense.


28 posted on 09/21/2011 11:59:52 AM PDT by JoeDetweiler
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To: Daffynition

PRE-HALLOWEEN FIRE SALE


29 posted on 09/21/2011 12:00:04 PM PDT by JoeProBono (A closed mouth gathers no feet)
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To: GSWarrior

I heard Stalin used placements of fresh flowers in the Gulag to terrify new arrivals into abject obedience.


30 posted on 09/21/2011 12:00:10 PM PDT by dirtboy
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To: CORedneck

I love Walmart, but not for their products. There are a few things I get there (Ramen is Ramen wherever you buy it), but I just like to go there to check out the other Walmart shoppers. Kinda like crowd-watching at a sidewalk cafe but doing it at a trailer park instead...8)


31 posted on 09/21/2011 12:01:33 PM PDT by randog (Tap into America!)
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To: KosmicKitty

You could go nuts in Stew Leonard’s it’s so loud.
You can also skip lunch if you time it right, there’s so much to sample.
But I did love it and still have a plastic bag from there as a keepsake.


32 posted on 09/21/2011 12:02:52 PM PDT by Rytas
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To: Col Frank Slade
If I Made a Commercial for Trader Joes
33 posted on 09/21/2011 12:05:11 PM PDT by GSWarrior (To activate this tagline please contact the Admin Moderator.)
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To: BunnySlippers
My husband likes their cheese curls. I like their soda bread from Zingerman's deli. It's really just a scone on steroids*.

*probably a Whole Foods no-no

34 posted on 09/21/2011 12:07:13 PM PDT by stayathomemom (Beware of kittens modifying your posts.)
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To: Daffynition
Advertising 101. An integral part of capitalism. Aint nothin' new under the sun.


35 posted on 09/21/2011 12:36:54 PM PDT by Liberty Valance (Keep a simple manner for a happy life :o)
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To: netmilsmom

I thought it was hilarious. But I do tend to have a rather strange sense of humor.


36 posted on 09/21/2011 1:04:24 PM PDT by MEGoody (Ye shall know the truth, and the truth shall make you free.)
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To: Rytas

I’ve read that Wegman’s is the best supermarket chain in the US.

Never been in one and sadly none around here.

Whole Foods has primo food at primo prices. We do some shopping there occasionally.
They’re always packed w/ customers, so there is money out there.


37 posted on 09/21/2011 1:10:14 PM PDT by Vinnie
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To: trisham

I like Whole Foods as well. Don’t use them routinely because it is out of the way for me to get to but when I want something upscale or top quality, that’s the single stop place to go for me.

A couple of years ago, I went there early on a Saturday morning and it was while the store was still pretty slow. My goal was simply to buy a bottle of wine, some cheese and some bread. The mood hit me, what can I say. LOL!

Bought the wine then went to check out the cheeses. My eyes glazed over on what to get so asked the girl behind the counter for advice on what to get with the vino I had chosen and was offered a couple of samples. Next though, she said you really can’t make the best selection without having wine during the cheese sampling so produced a bottle of vino from behind the counter and poured us both a plastic glass full. Vino cheese, vino cheese. Ended up buying probably twice as much cheese as I had in mind but what the heck! Great Marketing!


38 posted on 09/21/2011 1:14:56 PM PDT by Hootowl99
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To: JoeDetweiler

Kind of like Wal-Mart’s thinking that by piling more crap in the aisles in trying to slow me down and then stall me from getting out of the store with the long checkout lines in trying to get me to waste more money on useless crap, they have something else coming and make me determined to only buy what I need and get the h3!! out !

> Their techniques don’t work on me....I use the BROKE defense.


39 posted on 09/21/2011 1:31:35 PM PDT by CORedneck
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To: randog

Love this site - http://www.peopleofwalmart.com


40 posted on 09/21/2011 1:37:13 PM PDT by CORedneck
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To: Daffynition

I live a block away from this WF.
I used to go there until Trader Joe’s opened on 72nd/Broadway.

One time, I bought some fresh looking ground beef. When I got home, I was about to make a burger. I cut into the meat to reveal that the butchers at Whole Foods has wrapped fresh pink meat around fetid, rotting, old brown meat. It was vile. Never have shopped there again.


41 posted on 09/21/2011 2:01:17 PM PDT by NowApproachingMidnight (“Civilizations die from suicide, not murder.")
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To: Hootowl99
My husband hates going there because of the attitudes of the customers, whom he finds pretentious and rude.

Oddly, I never notice anything about the other customers at all, because I am so mesmerized by the gorgeousness of the produce, seafood, cheese, bread and desserts. They also have beautiful plants and flowers in the produce area.

Marketing really is an art.

42 posted on 09/21/2011 2:06:57 PM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: Daffynition

I’m going to go against prevailing sentiment here.
Advertising, capitalism...all good with me!

The point of the article was how easy it was to manipulate people and “creating” need, where none *might have* previously existed.

This guy, Derren Brown does some pretty amazing stuff along those lines frequently. Of course, the manipulated feel that they wanted that item in the first place, but he reviews how he plants suggestions (using manipulative tools such as NLP etc.).

In the hands of skilled practitioners, manipulators can do remarkable things...and Daffy, you mentioned it in your opening comment. This DOES have political implications. Do you think O and his “team” are NOT using these techniques?
Better think again folks.

I say
being AWARE of the devious ways manipulation is attempted reduces its effects, and that’s a GOOD thing.

Cheers!


43 posted on 09/21/2011 2:06:57 PM PDT by spankalib
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To: NowApproachingMidnight
"bought some fresh looking ground beef"

If you buy meat in a plastic dished tray, the air inside the container is carbon monoxide. The CO keeps the outside surface of the meat pink for extended periods.

44 posted on 09/21/2011 2:13:17 PM PDT by Deaf Smith
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To: KosmicKitty

Stew Leonard’s is the perfect example of *sell the sizzle, not the steak.* It’s cute if you are 8 y/o. Stew has used smart marketing techniques since its inception in the 20’s when they were primarily a dairy. The flagship store in Norwalk is a goldmine.... “the greatest sales per unit area of any single food store in the United States.”


45 posted on 09/21/2011 4:38:02 PM PDT by Daffynition (“There are no compacts between lions and men, and wolves and lambs have no concord.” ~ Homer)
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To: NowApproachingMidnight

Our WF *claims* to grind the hb every 15 minutes; it’s about the only thing I buy there ..sorry your experience is otherwise.

I grew up on shopping with a butcher....since I moved, finding fresh, fresh meat, cut to order is a challenge to say the least.


46 posted on 09/21/2011 4:42:52 PM PDT by Daffynition (“There are no compacts between lions and men, and wolves and lambs have no concord.” ~ Homer)
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To: spankalib
Of course, the WTF Obama re-election committee is using some of these techniques + alinsky.........it's been fun [and ugly] watching it unravel for those who have been disappointed in his admin .... let's hope they take their shopping elsewhere in 012. From the smartest administration evah.....


47 posted on 09/21/2011 4:48:25 PM PDT by Daffynition (“There are no compacts between lions and men, and wolves and lambs have no concord.” ~ Homer)
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To: Daffynition

Winning!


48 posted on 09/21/2011 8:30:36 PM PDT by Liberty Valance (Keep a simple manner for a happy life :o)
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To: DuncanWaring

Is that even legal?


49 posted on 09/21/2011 8:34:50 PM PDT by BunnySlippers
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To: Daffynition

I have a beef about hamburger in Los Angeles. About 3 years ago many markets stopped grinding fresh “ground sirloin”, my favorite. It was “extruded” at a remote locale!

To my surprise, WF does not carry ground sirloin!

Luckily, this has been sorted out as now most markets now carry ground sirloin, but not WF.


50 posted on 09/21/2011 8:41:20 PM PDT by BunnySlippers
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