Skip to comments.How Whole Foods "Primes" You To Shop
Posted on 09/21/2011 11:20:06 AM PDT by Daffynition
Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and altered your perception of reality without your knowing it? Whole Foods Market, and others, are doing it to you right now.
(Excerpt) Read more at fastcompany.com ...
That's why the dairy department is in the furthest corner from the front door of most grocery stores.
Obama voters were *primed* ... hope they saved their receipt and ask for their vote back.
Check out on YouTube “Whole Foods Parking Lot” video.
Very funny stuff that lampoons Whole Foods shoppers.
Seriously, this is one of the dumbest articles I have ever read.
Oh, puleezee ...
A store trying gimmicks to make you want to shop??? Say it ain’t so!
I’m stunned that anyone would be so naive to think that there are sales tactics used in making sales. It’s called advertising.
I love Whole Foods.
Ha, my post #4 is equally outraged that stores want to make it cushy so that you buy.
What do buyers want? A soviet atmosphere in spartan surroundings?
I love Whole Foods too. I love all their prepared food most ... and the produce. And cheese ... and roasted meats ... :)
I guess you have to shop there. I don’t find it to be that funny.
I guess I would be able to relate if it were Aldi’s.
Walking into WF is like walking into a theme restaurant—if you don’t know that you’re paying for the decor then you deserve to pay for it.
And the desserts..and the bread...:)
THIS IS THE BEST USE FOR A SUPERMARKET
I call it Whole Paycheck market, but they do sell top-quality groceries.
Just like Wal-Mart and how they place the men oriented items way in the back part of the store and especially items that you want to run in, get, pay for and get out ! A big peeve of mine combined with a lot of junk placed in the aisle to make it very difficult to move through the store quickly.
Wal-Mart gets very little business from me. I only buy motor oil from there and go there at a time where I can go in through the side door (Auto Service) versus having to walk through the whole d@mn store to get there and get it !
Another peeve, out of 30 checkout counters open, only 2 are open with long, long lines in each and self checkout being closed or very limited.
> That’s why the dairy department is in the furthest corner from the front door of most grocery stores.
Welcome to the last century! I worked on remodeling a little privately owned grocery store 30 years ago. The owner put A LOT of time and effort into researching how to lay out the store to generate more sales. Evil capitalist.
Let me see: Merchants want their stores to be attractive and inviting and want to display their produce so it looks wholesome and appealing.
The nerve. I feel so manipulated.
—OMG - Whole Foods tries to get people to spend as much money as possible at their stores. The fascistic horror of it!
Seriously, this is one of the dumbest articles I have ever read.—
My thoughts exactly. I also heard the water on vegetable thing decades ago. And the fresh flowers. I will say this: a lot of stores really should learn from this.
Generally we shop there for special occasions.
This is series. Does the First Lady know about this?
HEB opened a new grocery store close to me about 10 years ago. They “primed” it in such a way that shoppers had to enter the produce section first before they got to any other departments.
And not just entering the produce section was enough. They “mazed” it so that you HAD to head down one small isle then turn back and head down a second isle. Then you were free to head off into different departments.
Shoppers were pissed!!! They soon corrected this. You still have to go by the produce department. But not through it.
I still hate that store though. You can’t run in and out quickly for a few itens. When you want to head for the checkouts.. You have to to zig and zag around through produce or the healthy and beauty department.
As a result.... we spend more and shop more at WalMart.
Who knew that cut flowers could be used in such an insidious manner?
Where do you think she gets her arugala?
I love WF I can get in and out in less time than big stores. The one where I shop is small and I don’t have to waste time reading labels because their stuff doesn’t contain the crapola that I am allergic to. I do NOT go there for the organic vegetables and the meat is excellent.
My favorite supermarket is Wegman’s, a regional company. Yes, the dairy section is in the back. But they also have a refrigerated section up front by the checkout stations where you can get milk, eggs and bread if you just want to run in and get the basics.
If Wegman’s is using me, I’m a very willing participant. Great prices, great items, great produce and everyone is helpful and polite.
Stew Leonard’s is more fun than Whole Foods - they have robot cows & chickens that sing!
Their techniques don’t work on me....I use the BROKE defense.
PRE-HALLOWEEN FIRE SALE
I heard Stalin used placements of fresh flowers in the Gulag to terrify new arrivals into abject obedience.
I love Walmart, but not for their products. There are a few things I get there (Ramen is Ramen wherever you buy it), but I just like to go there to check out the other Walmart shoppers. Kinda like crowd-watching at a sidewalk cafe but doing it at a trailer park instead...8)
You could go nuts in Stew Leonard’s it’s so loud.
You can also skip lunch if you time it right, there’s so much to sample.
But I did love it and still have a plastic bag from there as a keepsake.
*probably a Whole Foods no-no
I thought it was hilarious. But I do tend to have a rather strange sense of humor.
I’ve read that Wegman’s is the best supermarket chain in the US.
Never been in one and sadly none around here.
Whole Foods has primo food at primo prices. We do some shopping there occasionally.
They’re always packed w/ customers, so there is money out there.
I like Whole Foods as well. Don’t use them routinely because it is out of the way for me to get to but when I want something upscale or top quality, that’s the single stop place to go for me.
A couple of years ago, I went there early on a Saturday morning and it was while the store was still pretty slow. My goal was simply to buy a bottle of wine, some cheese and some bread. The mood hit me, what can I say. LOL!
Bought the wine then went to check out the cheeses. My eyes glazed over on what to get so asked the girl behind the counter for advice on what to get with the vino I had chosen and was offered a couple of samples. Next though, she said you really can’t make the best selection without having wine during the cheese sampling so produced a bottle of vino from behind the counter and poured us both a plastic glass full. Vino cheese, vino cheese. Ended up buying probably twice as much cheese as I had in mind but what the heck! Great Marketing!
Kind of like Wal-Mart’s thinking that by piling more crap in the aisles in trying to slow me down and then stall me from getting out of the store with the long checkout lines in trying to get me to waste more money on useless crap, they have something else coming and make me determined to only buy what I need and get the h3!! out !
> Their techniques dont work on me....I use the BROKE defense.
Love this site - http://www.peopleofwalmart.com
I live a block away from this WF.
I used to go there until Trader Joe’s opened on 72nd/Broadway.
One time, I bought some fresh looking ground beef. When I got home, I was about to make a burger. I cut into the meat to reveal that the butchers at Whole Foods has wrapped fresh pink meat around fetid, rotting, old brown meat. It was vile. Never have shopped there again.
Oddly, I never notice anything about the other customers at all, because I am so mesmerized by the gorgeousness of the produce, seafood, cheese, bread and desserts. They also have beautiful plants and flowers in the produce area.
Marketing really is an art.
I’m going to go against prevailing sentiment here.
Advertising, capitalism...all good with me!
The point of the article was how easy it was to manipulate people and “creating” need, where none *might have* previously existed.
This guy, Derren Brown does some pretty amazing stuff along those lines frequently. Of course, the manipulated feel that they wanted that item in the first place, but he reviews how he plants suggestions (using manipulative tools such as NLP etc.).
In the hands of skilled practitioners, manipulators can do remarkable things...and Daffy, you mentioned it in your opening comment. This DOES have political implications. Do you think O and his “team” are NOT using these techniques?
Better think again folks.
being AWARE of the devious ways manipulation is attempted reduces its effects, and that’s a GOOD thing.
If you buy meat in a plastic dished tray, the air inside the container is carbon monoxide. The CO keeps the outside surface of the meat pink for extended periods.
Stew Leonard’s is the perfect example of *sell the sizzle, not the steak.* It’s cute if you are 8 y/o. Stew has used smart marketing techniques since its inception in the 20’s when they were primarily a dairy. The flagship store in Norwalk is a goldmine.... “the greatest sales per unit area of any single food store in the United States.”
Our WF *claims* to grind the hb every 15 minutes; it’s about the only thing I buy there ..sorry your experience is otherwise.
I grew up on shopping with a butcher....since I moved, finding fresh, fresh meat, cut to order is a challenge to say the least.
Is that even legal?
I have a beef about hamburger in Los Angeles. About 3 years ago many markets stopped grinding fresh “ground sirloin”, my favorite. It was “extruded” at a remote locale!
To my surprise, WF does not carry ground sirloin!
Luckily, this has been sorted out as now most markets now carry ground sirloin, but not WF.
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