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Dinah Shore - 1959 Chevy spot
YouTube ^

Posted on 11/14/2011 11:27:29 PM PST by Impala64ssa

Chevy ad from 1959 featuring the late, great Dianh Shore. The days when the chrome was thick and the women were straight!


TOPICS: History; Music/Entertainment
KEYWORDS: nostalgia
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1 posted on 11/14/2011 11:27:31 PM PST by Impala64ssa
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To: Impala64ssa

Incredible. Were we ever really like that? In 1959, what did people think and feel when they saw commercials like this? Did they actually respond and think that this was cool?

I love old cars, by the way; I’m just befuddled by the commercial. Two minutes of a quartet singing about a car—!


2 posted on 11/14/2011 11:35:50 PM PST by ottbmare (off-the-track Thoroughbred mare)
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To: ottbmare

Maybe, I’m sure GE sold tons of light bulbs when Ronald Reagan was their pitchman.


3 posted on 11/14/2011 11:38:11 PM PST by Impala64ssa
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To: Impala64ssa
Chevy? Bleh. Move up a bit in the world. This is what I tool around during the summer.

Just look at that opulent interior.

And yeah, I do own Chevy's. A '73 and '74 Caprice Estate Wagons and a '69 Camaro RS. They are still cheap feeling cars in comparison to my Buicks, Olds and Pontiacs.

4 posted on 11/14/2011 11:38:43 PM PST by Lazlo in PA (Now living in a newly minted Red State.)
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To: ottbmare

“see the USA, in your Chevrolette, America is asking you to try ...”


5 posted on 11/14/2011 11:39:32 PM PST by MHGinTN (Some, believing they can't be deceived, it's nigh impossible to convince them when they're deceived.)
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To: Impala64ssa

*sigh* If only we were still like that. Thanks for posting this. I really enjoyed it.


6 posted on 11/14/2011 11:41:32 PM PST by liberalh8ter
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To: Lazlo in PA

The Fleetwood Mac 8-track in the tape player is a nice touch! I learned how to drive on a 62 Pontiac, I must admit it rode a bit smoother than my 64 Impala.


7 posted on 11/14/2011 11:42:56 PM PST by Impala64ssa
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To: liberalh8ter

You’re welcome


8 posted on 11/14/2011 11:45:16 PM PST by Impala64ssa
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To: Impala64ssa

Also, Ford’s bottom line probably got a boost when Frank Sinatra did a series of TV ads for them in the early 60’s.


9 posted on 11/14/2011 11:53:51 PM PST by Impala64ssa
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To: ottbmare
I love old cars, by the way; I’m just befuddled by the commercial. Two minutes of a quartet singing about a car—!

And what's with that copter?

10 posted on 11/14/2011 11:58:11 PM PST by cynwoody
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To: Impala64ssa
That was a stock pic I found that happened to match my Cruiser. I don't have an 8-track player in that one, but I do have the GM CB with an NOS 15ft whip antenna mounded on the bumper. The truckers always need to chat me up when we haul the trailer with it on vacation. People think the Grizwalds are on vacation. Here is a pic from two years ago at the lake with the wife and kid and another random shot.


11 posted on 11/14/2011 11:59:19 PM PST by Lazlo in PA (Now living in a newly minted Red State.)
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To: ottbmare
Back when music contained melody and harmony, Americans enjoyed singing, and commercials regularly featured professional singers extolling the virtues of American products.

Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).

The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.

The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.

IHTH.

12 posted on 11/15/2011 12:00:26 AM PST by Chunga (What a load of codswallop!)
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To: ottbmare
Back when music contained melody and harmony, Americans enjoyed singing, and commercials regularly featured professional singers extolling the virtues of American products.

Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).

The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.

The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.

IHTH.

13 posted on 11/15/2011 12:01:12 AM PST by Chunga (What a load of codswallop!)
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To: ottbmare

“I’m just befuddled by the commercial. Two minutes of a quartet singing about a car—!”

####

Well, OK.

But that little commercial is more entertaining, positive and interesting than 90% of the current crap on television.


14 posted on 11/15/2011 12:02:42 AM PST by EyeGuy (2012: When the Levee Breaks)
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To: MHGinTN
"See the U.S.A. In Your Chevrolet" (1950)
Leo Corday (ASCAP), Leon Carr (ASCAP)

as performed by DINAH SHORE (1952)

-

See the U.S.A. in your Chevrolet
America is askin' you to call
Drive your Chevrolet through the U.S.A.
America's the greatest land of all!

On a highway, on a road, along a levee
Performance is sweeter
Nothin' can beat her
Life is completer in a Chevy

So make a date today to see the U.S.A.
And see it in your Chevrolet

Travelin' east, travelin' west
Wherever you go Chevy service is best
Southward or north, near place or far
There's a Chevrolet dealer for your Chevrolet car

See the U.S.A. in your Chevrolet
The Rockies 'way out west are callin' you
Drive your Chevrolet through the U.S.A.
Where fields of golden wheat pass in review

Whether trav'lin' light or with a load that's heavy
Performance is sweeter
Nothin' can beat her
Life is completer in a Chevy

So make a date today to see the U.S.A.
And see it in your Chevrolet

15 posted on 11/15/2011 12:04:52 AM PST by Space Patrol Hoppa
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To: Lazlo in PA

Nice! I do remember GM offering factory CB’s, it was an very rare option.


16 posted on 11/15/2011 12:05:26 AM PST by Impala64ssa
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To: Chunga

That’s really fascinating. (trying to imagine what it must have been like)


17 posted on 11/15/2011 12:07:41 AM PST by ottbmare (off-the-track Thoroughbred mare)
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To: Lazlo in PA

Looks like your daughter can use the back of that wagon as her own personal playground! I had my 64 ever since our lovely daughter was a little kid. On long trips, whenever she got cranky, we’d put her in the car seat and take off. Nothing like the rumble of a 327 backed by dual low-res mufflers to calm a child down.


18 posted on 11/15/2011 12:20:44 AM PST by Impala64ssa
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To: All

Please Donate!

FReepathon Day 46!!

19 posted on 11/15/2011 12:31:36 AM PST by onyx (PLEASE SUPPORT FREE REPUBLIC BY DONATING NOW! Sarah's New Ping List - tell me if you want on it.)
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To: Chunga; ottbmare
Back when music contained melody and harmony, Americans enjoyed singing, and commercials regularly featured professional singers extolling the virtues of American products.

Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).

The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.

The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.

Excellent post and your observations are right on.

How many people today still understand what a "wink" is? It's a physical means of sharing a joke, a common understanding, a common culture.

You are absolutely right about the singing. We have become consumers rather than producers of music. When this commercial was made, people still bought sheet music and played and sang to it at home.

20 posted on 11/15/2011 12:40:39 AM PST by thecodont
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To: Impala64ssa

She love the old cars because I let her sit up front. No airbags. She is getting to be a real pain with the cars though. She demands to take stuff that I got two deep in the barn or I’ll hear about it all day. A trip to get milk sometimes involves moving 3 or 4 cars to get something out. I am not going to complain. I told the wife that she can have the girliest girl she wants, as long as I can get her into the car hobby.


21 posted on 11/15/2011 12:40:54 AM PST by Lazlo in PA (Now living in a newly minted Red State.)
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To: Impala64ssa
Light bulbs use to be free until the government put a stop to it. they said it stiffled competation...All you had to do was take your electric bill to any office and they gave you a bag full of light bulbs...cost zero..My husband use to pick up light bulbs about every 4 months...

I am from the government and am here to help you.....

22 posted on 11/15/2011 12:40:54 AM PST by goat granny
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To: EyeGuy; ottbmare

Yep, I’d much rather listen to ads about Viagra and feminine hygiene products. Also sexual vibrators, oh yea, that is so much better...


23 posted on 11/15/2011 12:44:19 AM PST by goat granny
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To: ottbmare

“Incredible. Were we ever really like that?”

Yes, we were. It was a good time until the lawyers screwed it all up by setting us at each others throats with greedy law suites and entitlements.


24 posted on 11/15/2011 12:56:19 AM PST by fella ("As it was before Noah, so shall it be again.")
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To: ottbmare
You better believe it! There is nothing like driving a big heavy car at 80 mph and just float along like you're sitting in an easy chair.
They were cars worth singing about unlike the little tin boxes now that only a contortionist can get into and the commercials are of cars skidding on wet pavement or of some skinny gal with her dress sliding up around her backside trying to get out of the car.
25 posted on 11/15/2011 1:52:43 AM PST by count-your-change (You don't have to be brilliant, not being stupid is enough.)
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To: Impala64ssa
Those old Chevy commercials were a hoot. LOL! My, how times have changed.

Gimme metal all around me, gimme chrome, gimme an engine with "grunt".

Me and my engagement "ring", Baby. Better than a diamond ANY day. Pic taken at a cruise-in earlier this year.


26 posted on 11/15/2011 2:13:52 AM PST by radu (May God watch over our troops and keep them safe)
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To: Lazlo in PA

Great car, great pics. Freepers are “ORIGINALS”!


27 posted on 11/15/2011 2:34:16 AM PST by golux
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To: ottbmare
Yes, we were like that. Dinah usually sang her commercials wearing a beautiful gown. The women thought that if they had a new Chevy they could dress like that. The men thought that if they drove a new Chevy they could squire a beautiful lady dressed in a beautiful gown. You could forget your grimy job and your kids in diapers (cloth, of course) for a couple of minutes and dream about how to get that new Chevy.

Loretta Young used the same concept her her show opening. She always started her show with a sweeping entrance in a beautiful dress. People tuned in just to see her enter a room and introduce the story of the night, always starring Miss Young.

The Loretta Young Show Intro

28 posted on 11/15/2011 2:56:07 AM PST by afraidfortherepublic
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To: afraidfortherepublic
Loretta Young -- different dresses
29 posted on 11/15/2011 3:01:18 AM PST by afraidfortherepublic
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To: Impala64ssa

I own a 1957 Bel Air I’m restoring. That’s close to the last time they made real cars.


30 posted on 11/15/2011 3:19:25 AM PST by FastCoyote (I am intolerant of the intolerable.)
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To: radu

That is gorgeous! I have a ‘57 Bel Air, a long way from that one though.


31 posted on 11/15/2011 3:22:27 AM PST by FastCoyote (I am intolerant of the intolerable.)
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To: goat granny

The Viagra ads kill me. They most always feature some guy 35 years old.

I am 69 now and at 35 I didn’t need Viagra.

PS I could use a little now to keep my shoes dry.


32 posted on 11/15/2011 4:49:41 AM PST by Venturer
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To: Impala64ssa
I long for the days when you could open up the hood of the car and be able to name everything you see and explain what it does. And you have the tools to remove and replace it and the elbow room to do it.
33 posted on 11/15/2011 5:27:29 AM PST by NavyCanDo
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To: count-your-change

I have no trouble believing it was wonderful to drive a big heavy piece of Detroit iron at 90 miles an hour. Been there and done that. I’ve had that experience too.

And I have no trouble believing that it was good marketing to have some glamorous movie star advertising a consumer product while clad in a beautiful gown.

What I was wondering was, did the people of the period not look at the three dorky-looking guys driving with lovely, vivacious Dinah Shore and think, “Those guys look gay.” In real life, nobody ever gets into a car and drives along singing; didn’t that bother consumers? Did it really motivate them to buy?

I’m asking because I was a very small child in 1959, and I’m trying to understand my parents and the apparently golden time in which I was born. I’m wondering how we can take steps toward recapturing the best of America’s past. It seems there was a sort of naïveté, a willing suspension of natural skepticism. Was this a reaction to the sorrows of World War II?


34 posted on 11/15/2011 5:41:39 AM PST by ottbmare (off-the-track Thoroughbred mare)
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To: NavyCanDo
"I long for the days when you could open up the hood of the car and be able to name everything you see and explain what it does."


35 posted on 11/15/2011 5:57:02 AM PST by SnuffaBolshevik ("The trouble with internet quotations is that you don't know if they are true"-Abraham Lincoln.)
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To: goat granny

“Yep, I’d much rather listen to ads about Viagra and feminine hygiene products. Also sexual vibrators, oh yea, that is so much better...”

####

I meant also that the old commercial was better than not just the current commercials, but the PROGRAMS as well.


36 posted on 11/15/2011 6:59:44 AM PST by EyeGuy (2012: When the Levee Breaks)
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To: ottbmare

“It seems there was a sort of naïveté, a willing suspension of natural skepticism.”

###

I think the key to it was, Americans did not have the sick, jaded view that infests our society today. The “natural skepicism” was not so natural back then, at least it wasn’t front and center. These days if you aren’t worldly wise and cynical you are viewed as a polyanna, naive or unsophisticated.

In the things that matter, people of that era were every bit as sophisticated and worldly as we are today. They were just more positive, optimistic and quite frankly, civilized.

That’s my take looking down the retrospective gateway. Take it for what its worth, as I was born in 1958.


37 posted on 11/15/2011 7:09:08 AM PST by EyeGuy (2012: When the Levee Breaks)
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To: EyeGuy

sorry for my miss wording. I meant the scarcasm for the second name to the post. the guy that posted to you...my bad...and yes it took talent to write comedy and drama. Now they take a thought sex it up and you have the lastest new show on TV. Networks shows suck, well 99% do anyway.


38 posted on 11/15/2011 7:16:03 AM PST by goat granny
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To: Lazlo in PA

Kreezus jist! You must account for half of vehicle emissions in North America!


39 posted on 11/15/2011 7:21:07 AM PST by Wally_Kalbacken
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To: ottbmare
“What I was wondering was, did the people of the period not look at the three dorky-looking guys driving with lovely, vivacious Dinah Shore and think, “Those guys look gay.” In real life, nobody ever gets into a car and drives along singing; didn’t that bother consumers? Did it really motivate them to buy?”

I don't recall anyone using the term gay for homosexual back in the fifties even for what now looks “dorky”. And remember every other pop male singer was named “Bobby” and had a big greasy pompadour hair style.

The “pansies” used to hang around the movie theater when I was young but had any even said a word to a kid the police would make sure he didn't walk for a long time. So there were homosexuals just as now but it was waaay back in the closet. Liberace was near the top of his career and played it straight as a arrow.

I think it was Frank Sinatra that made a movie, The Man with the Golden Arm, about drug addiction and it couldn't be shown most places. Some things were not for public discussion. At all.

“Did it really motivate them to buy?”

Evidently it did. Detroit sold all it could produce with no rebates or cash for clunkers. And they could sneer at the few foreign oddities imported. (see some of David Halberstams commentary and books).

But also during the period just after WWII research was being conducted in depth to discover what motivated people psychologically to act as they did and how to manipulate those motivations.
The advertising industry is simply more blatant about it now.

And yes Dinah Shore was a sex symbol but the image of a nice wholesome type. She had a simple message, She was moral and Chevrolets were for people like her and for people who liked her. See America but only in a Chevrolet. With a big kiss!

40 posted on 11/15/2011 7:30:02 AM PST by count-your-change (You don't have to be brilliant, not being stupid is enough.)
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To: EyeGuy; SortaBichy
Speaking of horrible commercials...this one drives me absolutely nuts - Tums, I believe

It's probably quite popular in San Francisco, West Hollywood and Palm Sproing, though....

41 posted on 11/15/2011 7:31:05 AM PST by ErnBatavia (Obama Voters: Jose Baez wants YOU for his next jury pool.......)
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To: Chunga

Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate’s funny bone (”singin’” rhyming with “picnicking in” and “exploring in” among others, each rhyme its own joke for its own sake).

The jingle writers and the listening audience were sharing a wink. Cynicism doesn’t require intelligence, but understanding this commercial’s appeal does.
____________________________________________

Nice job explaining. We were a literate culture once. Music was appreciated, not rehashes of old rock and roll tunes. Real creative fun.


42 posted on 11/15/2011 7:35:57 AM PST by Chickensoup (In the 20th century 200 million people were killed by their own governments.)
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To: ottbmare

That was back before the collapse of civilization.


43 posted on 11/15/2011 7:36:38 AM PST by BenLurkin (This is not a statement of fact. It is either opinion or satire; or both)
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To: thecodont
How many people today still understand what a "wink" is?
Sadly, too many hypersensitive neurotic types interpret a wink as a sign of harrassment. Good thing Herman Cain wasn't accused of such a henious act./s
44 posted on 11/15/2011 7:59:30 AM PST by Impala64ssa
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To: Wally_Kalbacken
You must account for half of vehicle emissions in North America!

Thanks.

That ain't nothin'. The Custom Cruiser's my economy car. It has a catalytic converter and gets about 14MPG with the air on. Now I got an '88 Jeep Grand Wagoneer that get 8MPG on a good day and doesn't have a Cat. It also leaks oil. That there is a Leftist nightmare. LOL.

45 posted on 11/15/2011 8:01:26 AM PST by Lazlo in PA (Now living in a newly minted Red State.)
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To: SnuffaBolshevik

Well how else could the dealer rip off Rubes for a Johnson Rod replacement if the customer knew where it was and what it did?


46 posted on 11/15/2011 8:04:45 AM PST by Lazlo in PA (Now living in a newly minted Red State.)
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To: Space Patrol Hoppa

Thank you! That jingle was strong in my head when this thread came up. I was a grade-schooler and had just realized I could sing those tunes.


47 posted on 11/15/2011 8:10:09 AM PST by MHGinTN (Some, believing they can't be deceived, it's nigh impossible to convince them when they're deceived.)
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To: EyeGuy

I was born in 1965, and I concur. Something bad happened to us as a nation somewhere along the way. I wish to God we could find out what it was and deal with it. The world of my childhood had its problems, but it was a fundamentally decent place. Watching America slowly crumbling into madness is horrible.

A teenager who has a broken heart will put on a show of toughness and cynicism to mask the pain. He or she will also make reckless decisions based upon emotion — decisions which can have unforeseen aftereffects that last for years. Sometimes these decisions result in disaster.

America is a country with a broken heart.


48 posted on 11/15/2011 9:14:03 AM PST by Space Patrol Hoppa
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To: Space Patrol Hoppa

“I was born in 1965, and I concur. Something bad happened to us as a nation somewhere along the way. I wish to God we could find out what it was and deal with it.”

###

It was and is the ascension of the counterculture and the Communist Left. I saw this happening as I grew up, when it became hip to turn the civilized world on it head. Literally, up became down, bad became good, and in, became out. Fascists that they are, among the “progressives”, if you don’t fully subscribe to their fashionable world view, you are uncool, hateful, backwards and/or just plain stupid.

For me, traditional values of heterosexual monogamy, patriotism, wholesome, respectful public discourse (including entertainment), faith in and the primacy of God, are like, “where its at, man”.


49 posted on 11/15/2011 10:15:17 AM PST by EyeGuy (2012: When the Levee Breaks)
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To: Lazlo in PA

If I remember correctly, it was a Johnson Bar rather than a rod. By the way, welcome to Pa.


50 posted on 11/15/2011 12:23:16 PM PST by oldtimer2 (No quarter.)
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