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Dinah Shore - 1959 Chevy spot
YouTube ^

Posted on 11/14/2011 11:27:29 PM PST by Impala64ssa

Chevy ad from 1959 featuring the late, great Dianh Shore. The days when the chrome was thick and the women were straight!


TOPICS: History; Music/Entertainment
KEYWORDS: nostalgia
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1 posted on 11/14/2011 11:27:31 PM PST by Impala64ssa
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To: Impala64ssa

Incredible. Were we ever really like that? In 1959, what did people think and feel when they saw commercials like this? Did they actually respond and think that this was cool?

I love old cars, by the way; I’m just befuddled by the commercial. Two minutes of a quartet singing about a car—!


2 posted on 11/14/2011 11:35:50 PM PST by ottbmare (off-the-track Thoroughbred mare)
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To: ottbmare

Maybe, I’m sure GE sold tons of light bulbs when Ronald Reagan was their pitchman.


3 posted on 11/14/2011 11:38:11 PM PST by Impala64ssa
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To: Impala64ssa
Chevy? Bleh. Move up a bit in the world. This is what I tool around during the summer.

Just look at that opulent interior.

And yeah, I do own Chevy's. A '73 and '74 Caprice Estate Wagons and a '69 Camaro RS. They are still cheap feeling cars in comparison to my Buicks, Olds and Pontiacs.

4 posted on 11/14/2011 11:38:43 PM PST by Lazlo in PA (Now living in a newly minted Red State.)
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To: ottbmare

“see the USA, in your Chevrolette, America is asking you to try ...”


5 posted on 11/14/2011 11:39:32 PM PST by MHGinTN (Some, believing they can't be deceived, it's nigh impossible to convince them when they're deceived.)
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To: Impala64ssa

*sigh* If only we were still like that. Thanks for posting this. I really enjoyed it.


6 posted on 11/14/2011 11:41:32 PM PST by liberalh8ter
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To: Lazlo in PA

The Fleetwood Mac 8-track in the tape player is a nice touch! I learned how to drive on a 62 Pontiac, I must admit it rode a bit smoother than my 64 Impala.


7 posted on 11/14/2011 11:42:56 PM PST by Impala64ssa
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To: liberalh8ter

You’re welcome


8 posted on 11/14/2011 11:45:16 PM PST by Impala64ssa
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To: Impala64ssa

Also, Ford’s bottom line probably got a boost when Frank Sinatra did a series of TV ads for them in the early 60’s.


9 posted on 11/14/2011 11:53:51 PM PST by Impala64ssa
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To: ottbmare
I love old cars, by the way; I’m just befuddled by the commercial. Two minutes of a quartet singing about a car—!

And what's with that copter?

10 posted on 11/14/2011 11:58:11 PM PST by cynwoody
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To: Impala64ssa
That was a stock pic I found that happened to match my Cruiser. I don't have an 8-track player in that one, but I do have the GM CB with an NOS 15ft whip antenna mounded on the bumper. The truckers always need to chat me up when we haul the trailer with it on vacation. People think the Grizwalds are on vacation. Here is a pic from two years ago at the lake with the wife and kid and another random shot.


11 posted on 11/14/2011 11:59:19 PM PST by Lazlo in PA (Now living in a newly minted Red State.)
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To: ottbmare
Back when music contained melody and harmony, Americans enjoyed singing, and commercials regularly featured professional singers extolling the virtues of American products.

Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).

The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.

The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.

IHTH.

12 posted on 11/15/2011 12:00:26 AM PST by Chunga (What a load of codswallop!)
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To: ottbmare
Back when music contained melody and harmony, Americans enjoyed singing, and commercials regularly featured professional singers extolling the virtues of American products.

Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).

The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.

The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.

IHTH.

13 posted on 11/15/2011 12:01:12 AM PST by Chunga (What a load of codswallop!)
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To: ottbmare

“I’m just befuddled by the commercial. Two minutes of a quartet singing about a car—!”

####

Well, OK.

But that little commercial is more entertaining, positive and interesting than 90% of the current crap on television.


14 posted on 11/15/2011 12:02:42 AM PST by EyeGuy (2012: When the Levee Breaks)
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To: MHGinTN
"See the U.S.A. In Your Chevrolet" (1950)
Leo Corday (ASCAP), Leon Carr (ASCAP)

as performed by DINAH SHORE (1952)

-

See the U.S.A. in your Chevrolet
America is askin' you to call
Drive your Chevrolet through the U.S.A.
America's the greatest land of all!

On a highway, on a road, along a levee
Performance is sweeter
Nothin' can beat her
Life is completer in a Chevy

So make a date today to see the U.S.A.
And see it in your Chevrolet

Travelin' east, travelin' west
Wherever you go Chevy service is best
Southward or north, near place or far
There's a Chevrolet dealer for your Chevrolet car

See the U.S.A. in your Chevrolet
The Rockies 'way out west are callin' you
Drive your Chevrolet through the U.S.A.
Where fields of golden wheat pass in review

Whether trav'lin' light or with a load that's heavy
Performance is sweeter
Nothin' can beat her
Life is completer in a Chevy

So make a date today to see the U.S.A.
And see it in your Chevrolet

15 posted on 11/15/2011 12:04:52 AM PST by Space Patrol Hoppa
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To: Lazlo in PA

Nice! I do remember GM offering factory CB’s, it was an very rare option.


16 posted on 11/15/2011 12:05:26 AM PST by Impala64ssa
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To: Chunga

That’s really fascinating. (trying to imagine what it must have been like)


17 posted on 11/15/2011 12:07:41 AM PST by ottbmare (off-the-track Thoroughbred mare)
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To: Lazlo in PA

Looks like your daughter can use the back of that wagon as her own personal playground! I had my 64 ever since our lovely daughter was a little kid. On long trips, whenever she got cranky, we’d put her in the car seat and take off. Nothing like the rumble of a 327 backed by dual low-res mufflers to calm a child down.


18 posted on 11/15/2011 12:20:44 AM PST by Impala64ssa
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To: All

Please Donate!

FReepathon Day 46!!

19 posted on 11/15/2011 12:31:36 AM PST by onyx (PLEASE SUPPORT FREE REPUBLIC BY DONATING NOW! Sarah's New Ping List - tell me if you want on it.)
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To: Chunga; ottbmare
Back when music contained melody and harmony, Americans enjoyed singing, and commercials regularly featured professional singers extolling the virtues of American products.

Back when Americans were literate, a lyrically clever jingle like this one would resonate with any high school graduate's funny bone ("singin'" rhyming with "picnicking in" and "exploring in" among others, each rhyme its own joke for its own sake).

The jingle writers and the listening audience were sharing a wink. Cynicism doesn't require intelligence, but understanding this commercial's appeal does.

The song, the arrangement and the singing are backdrops to give Dinah Shore, a world-renowned singer, an opportunity to sing during a driving adventure with three harmony singers in a Chevrolet, the product being advertised.

Excellent post and your observations are right on.

How many people today still understand what a "wink" is? It's a physical means of sharing a joke, a common understanding, a common culture.

You are absolutely right about the singing. We have become consumers rather than producers of music. When this commercial was made, people still bought sheet music and played and sang to it at home.

20 posted on 11/15/2011 12:40:39 AM PST by thecodont
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