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Fiat 500 Sales Are Flat Layoffs At Chrysler Follow
Car Loves ^ | November 29, 2011 | scottbourne

Posted on 12/10/2011 9:23:23 AM PST by jjotto

Chrysler has reportedly stopped production of the 1.4-liter engine that powers the Fiat 500 until demand catches supply. As a result, it has had to lay offsome employees that build engines.

United Auto Workers’ local representative says Chrysler has let go nearly 100 employees. Fiat has only sold 16,000 500s in the US.

This is sad news to those of us at CarLoves.com since we are unashamedly fans of the little Italian car. But frankly, given the poor performance of Chrysler’s Fiat Studio roll out, we’re not surprised. Only recently could you even buy a Fiat 500 in Las Vegas – a city of 1.8 million people.

For whatever reason, Chrysler has taken way too long to get the dealerships open. The one they did open in Vegas is barely visible on the corner in an old note-lot location hardly befitting the fine trappings of Italian design. In other parts of the country Chrysler opened up some up-scale, beautiful stores. But now it appears they are rushing to sell the car just about anywhere they can.

It’s time to focus on getting the cars into the hands of reliable dealers and less on ex-Fly Girls as spokes models – Sorry J Lo – no dis-respect intended.


TOPICS: Business/Economy
KEYWORDS: autos; fiat
Despite endless hype, the Fiat 500 isn't an improvement (even stylewise) over a Yaris or Fit. Fiat should have brought their new Giulietta to reintroduce themselves to the US market. It's plenty small enough for the American market.
1 posted on 12/10/2011 9:23:30 AM PST by jjotto
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To: jjotto

It’s going to get worse. They are taking a slightly modified Giuletta and are calling it a Dodge Dart. The people who like Euro cars sneer at Darts, and those who love Darts are offended by the bastardization of the nameplate.


2 posted on 12/10/2011 9:29:53 AM PST by Dr. Sivana (May Mitt Romney be the Mo Udall of 2012.)
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To: jjotto

What?? You mean people aren’t buying the Obama-hyped Euro Death Box?

At well over $20,000 with Auto and Air, why would you even LOOK at one these, compared to a Sonic, a Yaris, or a hyundai?


3 posted on 12/10/2011 9:32:50 AM PST by tcrlaf (Election 2012: THE RAPTURE OF THE DEMOCRATS)
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To: Dr. Sivana

Afraid you’re right. Fiat should have just used existing Chrysler dealers for their brands. They’re going to ruin the Maserati nameplate too by putting it on Jeeps of all vehicles! Too much wine at lunch for Fiat execs...


4 posted on 12/10/2011 9:37:42 AM PST by jjotto ("Ya could look it up!")
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To: jjotto

They are over-priced. In Europe, they are economy cars (generally speaking) but here, they are marketed as specialty cars, almost like fashion statements. They are priced higher than the Mini and VW Beetle that also fills that niche and much, much, much higher than economy cars. Unlike the Beetle and Mini, they seem to be marketed specifically at women as an accessory (they even have a Gucci and Pink Ribbon edition), so the chance of getting the men in the family to drive it is about as much as getting them to carry a purse. That is a lot of money to spend for something that isn’t used by the whole family.

It seems like it is a decent car, it just failed in marketing. If I had a choice to buy any of the Euro styled micro cars, it would be a Mini.


5 posted on 12/10/2011 9:41:18 AM PST by mnehring
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To: tcrlaf

Over $20K might as well get a Mini or BMW 1 Series and not look gay.


6 posted on 12/10/2011 9:42:49 AM PST by mnehring
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To: jjotto

Fiat seems committed to failure:

http://content.usatoday.com/communities/driveon/post/2011/11/laura-soave-fiat-500-slow-fired-chrysler-/1

Fiat booted their US exec, who had only been with them since 2010 after being with Ford and VW. Her replacement came from inside Chrysler.


7 posted on 12/10/2011 9:44:36 AM PST by jjotto ("Ya could look it up!")
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To: mnehring

I had a Mini. Fun, seemed well-built. To bad I crashed it....

The Fiat 500 seems awful expensive for what it is.


8 posted on 12/10/2011 9:44:43 AM PST by I Shall Endure
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To: jjotto
It’s time to focus on getting the cars into the hands of reliable dealers

hard to do, considering any dealer with strong conservative leanings was booted out. Cue the "ha-ha" kid.

9 posted on 12/10/2011 9:45:11 AM PST by NonValueAdded (At 4 AM, it is a test; at 2 PM, it is a demonstration)
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To: jjotto

The ex had a Fiat. The mechanic said the name was an acronym for: Fix It Again Tony.


10 posted on 12/10/2011 9:46:33 AM PST by neocon1984
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To: mnehring

Only a show-tune loving male would be seen driving the same car as JLo.


11 posted on 12/10/2011 9:46:41 AM PST by moehoward
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To: jjotto

The fiat 500 looks like a cheap piece of crap. Its looks are terrible. Who would buy that J-Lo would ever seriously drive one if they didn’t pay her a ton of money to appear in one? Why would you buy one just because a paid singer sings and drives one?


12 posted on 12/10/2011 9:47:49 AM PST by Secret Agent Man (I'd like to tell you, but then I'd have to kill you.)
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To: jjotto

It’s a niche vehicle. Probably good for what it is, but it was never going to be a big seller in the U.S.

Had they taken the Chrysler 200C hybrid real-wheel-drive concept, and made the hybrid part optional, they would have had a huge hit.


13 posted on 12/10/2011 9:48:09 AM PST by B Knotts (Just another Tenther)
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To: Secret Agent Man

I don’t know the exact story, but I think they used a body-double and used special effects to make it look like J-Lo was driving.


14 posted on 12/10/2011 9:50:49 AM PST by jjotto ("Ya could look it up!")
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To: jjotto

If they would have a 300HP engine in it, it would have sold..


15 posted on 12/10/2011 9:50:58 AM PST by EVO X
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To: jjotto

Gee, who wouldn’t want a Fiat????????????????????????


16 posted on 12/10/2011 9:51:27 AM PST by Doc Savage ("I've shot people I like a lot more,...for a lot less!" Raylan Givins)
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To: jjotto
Bullwinkle: You just leave it to my pal Rock. He's the brains of the outfit.

General: And what does that make you?

Bullwinkle: What else? The executive.

17 posted on 12/10/2011 9:52:24 AM PST by Zuben Elgenubi
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To: moehoward

And “Jenny from the block” was nowhere near the block in that commercial, she was in Los Angeles.


18 posted on 12/10/2011 9:56:38 AM PST by Fair Paul
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To: Dr. Sivana

Oh My!

People would love to have a new Dart.
Its almost impossible to **** up, but somehow they will manage to screw it up.


19 posted on 12/10/2011 9:59:57 AM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: jjotto

I was surprised when I saw the commercials. Apparently, the only thing the car has that’s worth advertising is that “J-Lo” is in it’s commercial.

I’m glad to see that the American car-buying public isn’t as stupid as I would have assumed.


20 posted on 12/10/2011 10:17:54 AM PST by Johnny B.
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To: mylife
People would love to have a new Dart. Its almost impossible to **** up, but somehow they will manage to screw it up.

They already have. Darts got decent gas mileage, and the slant-six base engine was notoriously reliable. The pre-cat. converter Darts had a LOT of torque, the kind you can't get outof ANY engine measured in cc.

I don't know if safety regs eliminated them, but the best way to fit six people in a car is with straight bench seats in front and back. No one would dare try to bring those back, unfortunately. The Dodge Dart was the great, versatile, simple everyman car. The new one is an impending disaster.


21 posted on 12/10/2011 10:23:54 AM PST by Dr. Sivana (May Mitt Romney be the Mo Udall of 2012.)
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To: jjotto

I’ve only seen a few on the road and in person. The proportions aren’t right, they’re bulbous like a “new” Beetle without the personality, and seem to lack something, that being imho any hint of the Italian flair that Fiat/Chrysler marketing seems to want to attribute to the 500.

The very large, retro canvas sunroof is the only striking thing about the car. The alloy wheels aren’t right, looking rather like the plastic turbine-look wheelcovers popularized by Chrysler in the 80’s. Fiat had a disastrous reputation in the states when they pulled out, and they have a lot to overcome attempting to reintroduce themselves.

A boutique vehicle with limited market like this might seem to be the best means of testing the waters, finding their audience and building from there. But, the 500 just doesn’t feel right from what little I’ve seen of it. Too much Dr. Seuss and too little of the positive qualities of Italian automobiles. Should’ve started out with any one of the very striking Alfa Romeo models available outside the United States, as far as I’m concerned. Now, they’re headed that way but are badge engineering an Alfa in to a Dodge Dart. Jarring. Cognitive dissonance, for both fans of Alfa and fans of the Dodge Dart.


22 posted on 12/10/2011 10:31:59 AM PST by RegulatorCountry
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To: jjotto

To avoid these type layoffs:

Drill now, drill here, scale back EPA fuel economy standards, build and sell SUVs and pickups.


23 posted on 12/10/2011 11:00:17 AM PST by mtrott
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To: jjotto

I know a Chrysler/Dodge/Jeep dealer - he said the cost of integrating Fiat into a dealership were too high. It would take him years to recover the investment. Those dealerships that made the leap could be having regrets.


24 posted on 12/10/2011 11:19:08 AM PST by Ben Hecks
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To: Ben Hecks
Those dealerships that made the leap could be having regrets.

Are those remaining dealers who contributed to the DNC also have regrets?

25 posted on 12/10/2011 11:22:23 AM PST by Las Vegas Dave (The DemocRATic party preys on the ignorant!)
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To: Dr. Sivana

I would buy one today.

They should bring back the Barracuda too.

I drive a Dodge Ram pick up truck.

****a FIAT


26 posted on 12/10/2011 11:25:47 AM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: Dr. Sivana

This is the only production Dart I’d be interested in.

http://www.cars-on-line.com/archive-28-68hemidart.html


27 posted on 12/10/2011 11:29:30 AM PST by Prokopton (.)
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To: Dr. Sivana

The worst part of the Fiat merger is that Fiat intends to use “smart” technology to monitor your driving.

They intend to monitor your driving and will pass that data to the Feds who will tax you if you don’t drive the way they like,

They will monitor how you put the foot to the gas and to the brake, they will monitor if you take the scenic back road or the expressway
Then the intend to tax you based on your driving...

http://www.youtube.com/watch?v=D95p9BIjr90

FUBO!


28 posted on 12/10/2011 11:33:52 AM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: Dr. Sivana
or, identical to my best friends 340...

29 posted on 12/10/2011 11:39:09 AM PST by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: jjotto
The one they did open in Vegas is barely visible on the corner in an old note-lot location hardly befitting the fine trappings of Italian design.

It's a Fiat not a Lamborghini.

30 posted on 12/10/2011 1:28:19 PM PST by hattend (If I wanted you dead, you'd be dead. - Cameron Connor)
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To: jjotto

Fiat 500 = updated Yugo...


31 posted on 12/10/2011 2:17:19 PM PST by ExCTCitizen (Cain/West 2012....what would the RACISTS LIBERALS say???)
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To: jjotto

I saw a dealer with a lot full of Fiat 500s in downtown Salt Lake City, a few months ago.

You can get bigger cars with the same mileage for same or less money.

Mini
Fiesta
Focus
Fit
Civic
Corolla
Yaris

to name a few.

I owned a couple of Fiats in the 60s and 70s, so I am done with that.
Meterior, paint, seats didn’t last nearly long enough.
Chrysler takes the prize for crappy interiors, and the 500 fits right in.


32 posted on 12/10/2011 2:35:16 PM PST by truth_seeker
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To: truth_seeker

Meterior = Interior


33 posted on 12/10/2011 2:36:50 PM PST by truth_seeker
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To: truth_seeker

Meterior = Interior


34 posted on 12/10/2011 2:37:14 PM PST by truth_seeker
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To: mylife
People would love to have a new Dart.

There are many new dart fans.

35 posted on 12/10/2011 5:25:26 PM PST by Oztrich Boy (New gets old. Steampunk is always cool)
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To: Oztrich Boy

Super Bee!


36 posted on 12/10/2011 5:31:30 PM PST by mylife (The Roar Of The Masses Could Be Farts)
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To: Oztrich Boy
The last "New Dart" was the "Volare" which is , I believe , Indian for "rusts to nothing"...


37 posted on 12/10/2011 7:35:30 PM PST by Neidermeyer
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