This one caught my attention:
In the spring of 2011, DIRECTV and its studio partners launched a $30 Video on Demand service, called Home Premiere. The satcaster charged $30 per viewing of movies made available 60 days after their theatrical release and at least one month before their DVD or Blu-ray launch.
Some analysts, particularly the Wall Street know-nothings, praised the venture, saying it could revolutionize the home video and movie theater industries. Smart-minded types, though, asked, "Who on earth would pay $30 to watch a movie once?"
The only issue with the $30 is the timing. If they could shrink that 60 day window to zero or 7 days, people would pay it. It costs me $30 every time I take the wife to a movie. Consider tickets, gas, popcorn and the inconvenience, I would pay it on occasion for a good movie. 60+ days later who cares, the movie is old news. Timing is everything.
I'm just the opposite. I'll gladly wait the few months until the movie hits Redbox and I can pay about a dollar to see it. The exceptions are special effects spectaculars which need the big screen, "events" with friends where seeing the movie is only a small part of a night out, or movies I really want to show my support for like Atlas Shrugged.