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AppTech Unveils Much Hyped Mobile Marketing Tool for Android Phones (Age Recognition Has Arrived)
Mobile Marketing Watch ^

Posted on 01/20/2012 10:40:31 AM PST by mnehring

AppTech was the buzz of the mobile tech world Thursday as the company rolled out “ReconAge,” a mobile age recognition app for Android-powered devices.

The application, which is free and available now for download from the Android Market, recognizes the approximate age of a person by making use of real time face recognition biometric systems online.

Pretty nifty, indeed – especially with regard to the mobile marketing implications the app and its underlying technology deliver.

“We’re changing the face of mobile marketing. AppTech is uniting brilliant minds around this idea. With the launch of ReconAge, we intend to introduce the usefulness of biometric algorithms applied to mobile devices in the field of marketing. The possibilities are virtually limitless,” says AppTech Corp’s CEO Elias Rocha. “Mastering this highly complex combination of biometrics and mobile communication positions AppTech at the forefront of mobile apps development.”

According to details presented in today’s formal announcement, the app in question is the result of the “close cooperation” with Cognitec Tecnologia Brazil, owner of the FaceMidia patent, and data processing specialist BrScan Tecnologia.

FaceMidia is described as a “highly advanced advertising engine.”

“Now, advertisers will be able to ascertain the age, gender, and ethnicity of their audience and evaluate whether they are advertising the right products to the right demographics,” AppTech said in today’s announcement

TOPICS: Business/Economy; Computers/Internet
KEYWORDS: advertising; age; android; apcx; apptech; mobile; privacy
Well this takes privacy concerns to a whole new level as this technology is perfected. This won't be just for mobile devices. Android is prevalent everywhere. Imagine advertisements in a mall that used a camera to determine your age and feed you an ad based on that (walk by and a Depends commercial blasts). On the positive side, imagine a museum where the information is fed to the person based on their age. For someone young, it is lower and simpler, older, it is moved up toward eye-level and more detail is given relevant to their age.
1 posted on 01/20/2012 10:40:38 AM PST by mnehring
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To: mnehring
Open the pod door, HAL.....

This will allow the 'Rat Death Panels to operate remotely.

2 posted on 01/20/2012 11:00:23 AM PST by Paladin2
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To: Paladin2

Logan’s Run?

3 posted on 01/20/2012 11:08:00 AM PST by ThirdMate
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