Skip to comments.Rival Hot Sauce Makers in a Duel for Attention
Posted on 01/29/2012 8:08:48 PM PST by nickcarraway
SOME like it hot, Tony Curtis told Marilyn Monroe in the 1959 movie of the same name, referring to music. Since then, Americans have grown to like something else food even hotter, as evidenced by the popularization of spicy fare like Buffalo chicken wings, made with cayenne pepper hot sauce.
Now, a hot sauce war has broken out in time for the Super Bowl, perhaps the most snack-centric day of the year. According to a survey from the Retail Advertising and Marketing Association, consumers who plan to watch Super Bowl XLVI on Sunday will spend $11 billion on food and other goodies, compared with the $10.1 billion they said they would spend before Super Bowl XLV last year.
One hot sauce warrior is the McIlhenny Company, which is introducing a seventh flavor in its Tabasco line, Tabasco Buffalo Style hot sauce, joining varieties like the original, known as Tabasco pepper sauce, and chipotle pepper sauce.
The new flavor is celebrated in a campaign by Ogilvy West in Los Angeles as from the people who perfected hot sauce, offering classic Buffalo flavor with just the right amount of heat.
As those ads begin, Tabascos principal rival, Franks RedHot sauce, is expanding to national television a sassy campaign, previously in print and on radio, that carries the theme I put that on everything. ( The campaign, with a budget estimated at $15 million, is created by Euro RSCG New York.
In the frank Franks commercials, a bleeping sound is heard over the word as it is uttered by a mischievous older woman named Ethel. On screen, her mouth is covered by a splat, as if a censor spilled sauce on the film.
(Excerpt) Read more at nytimes.com ...
Mrs. Renfro’s Ghost Pepper is my choice.
McIlhenny is a good cooking hot sauce, but a little harsh as a condiment. Frank’s to me is just so-so, clearly meant for your basic hot wings, and that’s exactly what it makes everything taste like.
As far as using hot sauce as a table condiment, there are so many varieties around now. My general favorites are Crystal, which has a lot of cayenne but is a slightly sweet hot, and the local Texas Pete, which is on the vinegary side, great on green vegetables.
Then, you get into Asian foods, Mexican, there are sauces that are right for those, too. Very segmented.
I like Frank’s. I put that $#!^ on everything!
I prefer Frank’s to Mc Ilheny’s, especially when I make Chili. McIlheny’s has too pronounced a vingar taste for me [although I do prefer it on a hot dog with ‘kraut, mustard and red pepper flake].
Beat me to it.
Can't have breakfast without it. But for all around stuff like cakes, ice cream and refried beans, I tend to use Tuong Ot Sriracha.
Look for ‘cutlerylover hot sauce’ on you tube. Lot’s of sauces tried.
I don’t use a hot sauce in making chili, I use chili peppers and/or chili powder. The hot sauce goes on top, Crystal, along with the diced onion, shredded cheddar and sour cream. It’s got just the right “mmmm” cayenne thing going on, not vinegar or an overpowering separate taste. I’ve just not been taken with Frank’s for much of anything, it’s the normal orange restaurant/bar hot wing sauce, nothing more and nothing less. McIlhenny Tabasco is great to cook with for certain things, but not quite as good for a condiment, imho.
My favorites are tapatio and cholula.
So much the worse for FR; that is damn funny right there. I second what someone else said...I switch between Tapatio and Cholula.
I put Tabasco on almost everything. I cannot wait for the buffalo style sauce! Mmmmmmm.....
I’ll drink to that. It is the best. Hot but still flavorful.
I make my hot wing sauce with Franks, unsalted butter, Adobo seasoning, and cayenne. I will be giving the new Tabasco a try though.....
I use dried chilis, chili powder, cayenne, pepper flakes, and when I can get ‘em, hot fresh green chilis that I scorch, sweat and puree and throw in. And hot sauce, paprika, Mexican oregano, cumin, garlic powder.
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