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Charge of the Metro brigade: Did Microsoft execs plan to take a hit?
The Register ^ | 15 March 2012 | Andrew Orlowski

Posted on 03/15/2012 10:22:26 AM PDT by ShadowAce

It's fair to say that the typical reaction of pundits and analysts to Windows 8 is quite different to yours or mine. Our misgivings are shared, I have discovered, by many Microsoft employees.

In a nutshell, Microsoft is changing Windows 8. In addition to many welcome and uncontroversial improvements, it is adding a widget layer for touch users. This is fine, in itself. The problem is the way it's done. The widget layer drastically interferes with the daily workflow of a user and his or her Windows applications. Familiar parts of Windows have been stripped out or hidden, replaced with non-functional equivalents, or not replaced at all. The replacement for the Start Menu (for example) ejects you into this immature and non-functional fullscreen widget layer. And then, because it can't do very much, in the next moment, you're back again. This goes on all day – until you turn the computer off.

It's a rather an elaborate kind of torture.

So why isn't this a major story? Well, you must remember that almost all the analysts and journalists you have read enthusing over Windows 8 have been shown the Consumer Preview running on tablets, or on an overhead projector, in a carefully-choreographed demonstration environment. My experience differs slightly. I installed it one evening on my regular Windows machine, and the next day set about attempting to do a full day's El Reg work, just as if I were on a Mac or PC. (My main machine is a Mac, but I use a Thinkpad for writing longer pieces, and I have it set up so everything works seamlessly regardless of which machine I'm on. This is a "production environment", not a "demonstration environment".)

The Windows 8 problem is really quite simple. The "benefits" will be seen by nobody, but the disadvantages will be felt by almost everybody. Every user who must access the machine primarily (or exclusively) with a keyboard and mouse will register a net inconvenience. And that isn't going to change in a hurry.

In 10 years' time, perhaps, a much larger proportion of the market will be touchscreen tablets, and – perhaps sooner than that – the Metro desktop may have matured a bit. Metro might even have a full set of Common Dialog Boxes by then – who knows? But even then it won't be as productive for many of us as Windows 7 is today. We want computers to get out of the way. Those other 50 per cent will still be using the traditional rich GUI desktop to get anything done.

Here's how one reader expressed it:

The Metro interface without touch is painful and annoying. Like you, I'd love to see the clan in Redmond figure out that if a touch screen is detected at time of install, the Metro interface is default, whereas if no touch interface is present, it would give you the choice of interface/desktop to use. It's not rocket science, really. I also agreed that the gains made in Win 8 speed and responsiveness were great. Like you said, we just need to put a bag on the Metro team and get them to realise that the majority of Windows users will still be deploying to desktop/laptop devices that are not touch-enabled.

But Microsoft sources tell me that it's non-negotiable. They also shed light on the strange, twisty logic that is impelling Microsoft to its fate.

The Metro logic

The strategic thinking goes like this: Microsoft needs brute force to coerce a touch-based "ecosystem" into existence, and it's using Windows as the battering ram. Microsoft fears that if it loses "touch" to the iPad and iPhone and Android, then it loses its place in the consumer space altogether. These tablets are increasingly capable of content creation, it notes. And because of this, Microsoft is going to force-feed Windows 8 to millions of PC users on non-touch devices, for whom Metro is nothing but a hindrance, in the hope that the market provides content and applications "designed for Metro".

All this has consequences, though.

One analyst tweeted that Windows 8 will give a big benefit to Windows Phone – which must be music to Microsoft's ears, for WP is currently in the doldrums and needs a lift. But this reflects the theory rather than the reality. I see it working both ways. Users who have a bad time on Windows 8 aren't going to take a closer look at Windows Phone. The desktop experience may then act as a weird kind of aversion therapy.

If Metro 8 is not decoupled from the central non-touch Windows UX, then enterprises will simply shun the upgrade. They don't have the budgets to retrain their staff. In the days when you were moving thousands of people from DOS to Windows, you could argue for a bigger training budget. But the cost/benefit advantage just isn't there in Windows 8. Microsoft doesn't have the power to move its market in the way Apple can – the market would prefer to shun the upgrade, as it did with Vista.

Paul Thurrott of WinSuperSite goes further:

"Inside Microsoft, there is a related fixation on whether Windows 8 will succeed and, yes, there is a contingent of people stuck in a paradoxical position: They understand that the success of Microsoft is inexorably linked to Windows, and thus that Windows 8 must succeed. But they desperately want Steven Sinofsky, and thus Windows 8, to fail. That both can't happen is of course the unresolvable issue," he writes.

I haven't found that sentiment. Nobody I've spoken to wants Windows 8 to fail. But everyone expects it to fail in the enterprise, and fail so badly that it will make Vista look like a gentle hiccup. (Not tho' the soldier knew/Someone had blunder'd):

This is all quite puzzling. We must assume the Metro-centric core of Microsoft executives is thinking rationally. We must assume they have done some maths. Which means Microsoft is at least prepared to forgo the revenue that comes from one enterprise Windows upgrade cycle, just to jam Metro into the public consciousness in the long term.

Perhaps Microsoft has justified this with the thought that the mere $4.74bn in quarterly revenues that the Windows division brings in is fairly inelastic – it won't vary much whether Windows is a hit or a flop - and that OEMs have to keep building and buying PCs. So it must have also reckoned that it can afford to take a hit in the short term to preserve Microsoft's relevance in the long term. Perhaps this isn't so crazy. Microsoft's Entertainment division (led by Xbox) now makes almost as much money as Windows.

This, then, appears to be Microsoft's gamble. I just wonder if it has revealed all this to the shareholders? Perhaps it should.

Meanwhile the Metro boat sails steadily on to its fate. Better get the popcorn in. ®


TOPICS: Computers/Internet
KEYWORDS: microsoft; windows
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To: tx_eggman
Microsoft - Where Quality is Job 8.4-revA

+ 1
Doubleplus good.

21 posted on 03/15/2012 11:05:13 AM PDT by Drill Thrawl (Brass, copper, lead. The new precious metals.)
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To: Drill Thrawl

I’m running Office 97 on Win 7.

I really like the stability of Win 7 but hate the interface changes in Office.


22 posted on 03/15/2012 11:19:38 AM PDT by dangerdoc (see post #6)
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To: All

so reading between the lines, all computers will not move to touch screens.

I know MS was to be enabling kinect on desktop systems.


23 posted on 03/15/2012 11:24:09 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: All

oops typo...

will NOW move to touch screens.


24 posted on 03/15/2012 11:24:57 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: Psycho_Bunny
I use WinXP, Linux (Debian-like flavor), OSX Lion, and anything else they can throw my way at work. I use Win7 and just grabbed Win8 (first dev verision) at home.

I like Win8 already - even if it has a ton of features not implemented in my image.

Note: You can switch back to the "old" desktop in Win8 if you can't handle Metro. Personally, I like it but it's not too useful without a touchscreen. I'm going to test it out on a touchscreen laptop/tablet.

If Microsoft is successful in this, expect Apple's OS X+1 to do the same ... basically move toward their tablet and phone IOS.

25 posted on 03/15/2012 11:41:50 AM PDT by DesertSapper (ANY GOP candidate is better than 4 more years of 0bama!)
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To: ShadowAce

I remember when Gates was last at the helm when a major upgrade was taking place to Microsoft Office. He said he gave two directives: 1) do not change the file extensions, 2) do not change the menus.

I’ve gotten used to the ribbon but the file extension stuff is really annoying. xls, ppt, and doc are firmly ingrained into the heart of business. Virtually everything I create and receive are in still in xls, ppt, or doc even though we are using 2007 and 2010 version of Office. I for one miss Gates at the helm. Not a fan of Balmer in the least. Windows 8-no thanks...but I love 7.


26 posted on 03/15/2012 11:50:07 AM PDT by killermosquito (Buffalo, Detroit (and eventually France) is what you get when liberalism runs its course.)
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To: longtermmemmory

We have a Kinect at home. It is a fun toy and could be very useful for consumer applications but waving your hand in the air is not a high precission way to interact with a computer, even less precise than a fat finger on a touch screen.

I use a keyboard with my tablet most of the time because touch is good for a rough fast interaction but not good for precise data input.


27 posted on 03/15/2012 12:27:01 PM PDT by dangerdoc (see post #6)
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To: DesertSapper

“You can switch back to the “old” desktop in Win8 if you can’t handle Metro”

No, you can’t. MS removed the Start button. There was a reg hack to put it back in the Developer Preview but MS removed even THAT in the Consumer Preview.

You’re trapped flipping between the two UIs.


28 posted on 03/15/2012 12:30:03 PM PDT by Psycho_Bunny (Burning the Quran is a waste of perfectly good fire.)
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To: Psycho_Bunny

You should try the win8 preview and see how fast ie10 is (the touch version). The full screen apps look great. This is a game changer and most won’t understand it until they get to touch it. I was the same way with the iPad until I got to try it.


29 posted on 03/15/2012 12:34:31 PM PDT by for-q-clinton (If at first you don't succeed keep on sucking until you do succeed)
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To: ShadowAce

Just like Star Trek, every other release sucks.


30 posted on 03/15/2012 12:37:38 PM PDT by freedomlover (Make sure you're in love - before you move in the heavy stuff)
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To: for-q-clinton

We’ve been running it. What you don’t understand is that professionals who operate Active Directory domains don’t really care about little speed gains with applications that aren’t mission critical. That kind of poking around is for the home.

What we care about - for the general user - is ease of use and compatibility in the workplace. And for that, the current release is Pure Fail.

Admins around the world are looking at this like their standing in the shallows, with everything under control, but there’s a 30-foot swell about a half-mile out, coming in fast and it’s gonna suck when it hits.


31 posted on 03/15/2012 1:07:02 PM PDT by Psycho_Bunny (Burning the Quran is a waste of perfectly good fire.)
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To: Notary Sojac

Jelly donuts are not your friend in that sort of environment.


32 posted on 03/15/2012 1:12:08 PM PDT by Noumenon ("I tell you, gentlemen, we have a problem on our hands." Col. Nicholson-The Bridge on the River Qwai)
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To: Psycho_Bunny

I understand that from the admin perspective, but this is the CONSUMER PREVIEW...NOT the ADMIN PREVIEW.

Have you tried the preview for the windows server 8? Also most admins are moving to powershell anyway, so really it will be run a powershell script.

Admins may like having a tablet/pad with touch to manage the enterprise though. I bet they will be complaining if they don’t get touch interfaces/apps to manage their network.


33 posted on 03/15/2012 1:23:16 PM PDT by for-q-clinton (If at first you don't succeed keep on sucking until you do succeed)
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To: dangerdoc

Upgrade path is from WinXP to OS X.


34 posted on 03/15/2012 1:24:14 PM PDT by ctdonath2 ($1 meals: http://abuckaplate.blogspot.com/)
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To: ctdonath2

I tried OSX, didn’t care for it much.


35 posted on 03/15/2012 1:31:41 PM PDT by dangerdoc (see post #6)
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To: for-q-clinton

So, when was the last time you saw a MS OS release where the UI for the home version and the UI for the pro version was different?

It is completely fair to assume 8 is going to be the same. Especially considering the way MS has completely toasted the Start Orb.

Which brings up, if I’m actually going to get a different UI with the pro version, then why am I being forced to use Metro at home? Why don’t I get a choice?

This is almost the same as if MS forced you to use Window Media Center as the OS shell. I actually think Media Center’s pretty cool....in a media center. Not on a desktop.

Likewise, 8’s got all sorts of potential for being cool on a tablet or phone...but annoying on the desktop.

And let’s face it - I don’t really like Apple, but do think for one second they didn’t wonder if Lion should be interfaced the same as iOS? If it were a good idea, they would have already done it.


36 posted on 03/15/2012 1:37:13 PM PDT by Psycho_Bunny (Burning the Quran is a waste of perfectly good fire.)
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To: Psycho_Bunny
I switch to the "desktop" view quite easily. As for the Start button, other than right-click >> Explore, I rarely use it in WinXP or Win7 - so no loss for me. However, if you want to run apps designed for the Metro interface, well...

I'm hoping my Dev version will let me install DiabloIII when it's released on 3/15 - might have to move up to the Consumer Preview for that though.

I will seriously consider buying a tablet (thanks to the Win8 Dev Team) if I can get one with enough CPU/GPU power to run some good games and render my house designs created in Chief Architect.

37 posted on 03/15/2012 1:38:54 PM PDT by DesertSapper (ANY GOP candidate is better than 4 more years of 0bama!)
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To: Psycho_Bunny

wow. A little nyquil and I suddenly can’t proof read.


38 posted on 03/15/2012 1:41:27 PM PDT by Psycho_Bunny (Burning the Quran is a waste of perfectly good fire.)
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To: Psycho_Bunny

You do that Server doesn’t use the aero interface, right?

I can easily see an app that launches into admin mode where you can do all your admistrative functions from there.


39 posted on 03/15/2012 1:46:48 PM PDT by for-q-clinton (If at first you don't succeed keep on sucking until you do succeed)
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To: Psycho_Bunny
And let’s face it - I don’t really like Apple, but do think for one second they didn’t wonder if Lion should be interfaced the same as iOS? If it were a good idea, they would have already done it.

Apple does not think of everything, you know.

Apple: ‘A6′ Chip Will Merge iOS With OS X In 2012, Says Jefferies

40 posted on 03/15/2012 1:48:05 PM PDT by Erik Latranyi (When religions have to beg the gov't for a waiver, we are already under socialism.)
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