Skip to comments.Oprah loses millions in ad sales for 'O' magazine
Posted on 04/14/2012 7:46:36 AM PDT by Smokeyblue
Just when we thought things were beginning to look up for Oprah Winfrey, her highly successful magazine takes a fall. According to a new report, O, The Oprah Magazine is down millions of dollars in advertising sales in comparison to last year.
The Association of Magazine Media reports that ad sale revenue for O, The Oprah Magazine was $48.8 million in 2011. However, this year ad sales are at a low of $34.2 million, which translates to a decrease of 24.1 percent. The magazine's newsstand sales have also been declining as of late.
According to the Audit Bureau of Circulations, in the second half of 2011 sales declined by a whopping 32 percent, while on average the decline with other major magazines was merely 10 percent.
(Excerpt) Read more at thegrio.com ...
Hope & Change in action!
Cry me a river...
She needs to gush more over Obama. That’s her best act.
The hope, not so much.
Tina Brown’s Newsweek Big Winner, Oprah Big Loser in Magazine Ad-Page Race
Grim news for the struggling magazine industry and the once invulnerable Oprah Winfrey brand.
Advertising sales softened over the first quarter of 2012, with the consumer magazine sector shouldering an 8.2 percent drop in ad pages, according to a new report from the Publishers Information Bureau.
For Oprah Winfrey, the sluggish ad sales are further evidence of cracks in her self-empowerment empire, with her O! The Oprah Magazine suffering a 24.1 percent drop in ad pages to 213.83 pages.
My heart bleeds...../sarc
Uh oh... no bon bon is safe.
She hitched her ample caboose to Obozo and she is paying for it.
People buy magazines with their discretionary income. Thanks to Obama, unemployment is high and oil and food prices are high. Methinks that people would use their decreasing dollars to buy food and gas for their cars before buying liberal magazines. Since these magazines helped elect Obama, I don’t exactly feel bad for them.
Once you become a political advocate, you loose half your supporters.
Where is my box of Kleenex ???
Liberalism just does not sell well anymore.
Oprahs CBS This Morning appearance doesnt move ratings needle
Oprah Winfreys appearance last week on CBS This Morning sent only 2.6 million people running to that infotainment show. It finished behind GMA and Today that Monday about half the crowd that was watching each of the other two shows.
The CBS show actually scored more viewers the next day last week.
Her Monday appearance on CBS This Morning kicked off a week in which Oprah also appeared in front of a hall packed with advertisers to talk to them about her struggling cable network OWN: the Oprah Winfrey Network.
Egon: “Print is dead.”
Lets point this out...it’s not just “o” which has seen a wake-up call. The National Geographic has seen some problems with subscriptions. The Readers Digest crowd has seen some problems. Time and Newsweak? Same way.
So I’ll point this out. This week...Mike Wallace of 60 Minutes fame died. To be candid and honest here...he was a liberal but the vast amount of the interviews that he ever did or stories that he told...were not slanted in any fashion. He was one of the old fashioned type journalists who could avoid making a story into a political slant. In today’s atmosphere....you can’t find many folks like that.
Magazines in the old days....were not politically slanted, and they enjoyed a regular subscription level. Over the past two decades....thats changed. There might be a lesson here for folks to learn from...but I doubt that we will figure this out for at least another decade or two.
Well, I think she had a large audience originally, because she was not a race baiter. Plenty of white women watched her, and when she recommended a book, it always did well.
All that changed when she jumped in the tank for Obama.
And now that she’s refused to campaign for Obama again, she’s probably lost a lot of blacks and leftists as well.
We’ve gotten fire sale price offers for subscriptions this year, $10/yr for monthlies. Never seen it so cheap. Probably just pays for postage.
National Geographic used to have some great photos and articles about strange places. Now, it’s all politics and liberal guilt, all the time. My wife has subscribed to it for 40 or 50 years, as her mother did before her, and kept stacks and shelves of them to reread. But now I think she is finally letting her subscription lapse.
"Republicans buy shoes, too." - Michael Jordan
She still supports him though.
Oprah Backs Obama but Not Going to Be Out There
Oprah Winfrey said today that while she is not going to be out there as a booster for President Obama during the 2012 general election campaign, her support has not dimmed.
Im 100 percent behind our president. I actually love our president, and have the utmost respect for him and that office and what it takes to be there, Winfrey told Charlie Rose on CBS This Morning.
I will not be out there because Im trying to fix a network, she said.
Oprah appeared last month at an intimate, high-dollar fundraiser for Obamas re-election effort at the Atlanta home of actor-producer Tyler Perry.
Women watched Oprah because her show was on free TV.
They got the magazine with a one time cheap sign up subscription and can’t afford to renew it at it’s regular price.
They don’t have Oprah in their home everyday telling them to buy what she buys, vote how she votes and care about what she cares about...they are sheep without a shepherd.
Out of sight, out of mind....that simple.
Lay down with Obama, get up with fleas
I'm actually surprised it turned out that way. The way those fainting women fans of hers would shriek and cry and clap when she came out on stage.....I thought they'd follow her off a cliff.
Just the shipping costs must have gone up dramatically, not to mention other production costs affected by the high cost of gas.
So I would guess production and shipping costs are way up as readership is way down.
Used to go to Reverend Wrights church, would not be surprised if she was also a fan of Bell and CRT.
Yeah, the half that have jobs that would pay for the magazine.
Her daily place in this market was taken over by Ellen. Hopefully the sheep aren’t grazing there.
Oprah is no more!!! She is another victim of her undying love for “radioactive, failed POTUS, Barack Hussein Obama!!! Oprah should have shunned Obama like a bad habit. She did not, and....by her own actions, fawning over the failed POTUS, she has killed her own career and lost millions!!!
Hope the rest of Black Americans wake up and come to the conclusion that POTUS Obama is not their friend. Never was and never will be!!! Loyalty to Obama will keep American Blacks at the bottom of the economic totem pole forever held in the “Obama Slavery Plantation”!!! Foolish people!!!
Big O fell for the Hope and Change spewed by Evil O and transformed from a folksy congenial women that connected with other women into a shill for evil....payback is a bitch, Oprah.
Politics aside, it is a horrid magazine with nothing of interest for most people. Picked it up once at the doctor’s office, and wondered why anyone at all would subscribe. Same with her “network”—awful, awful stuff. Who watches? I mean besides Oprah and Obama...
Wonder how long it takes before the msm says it’s a race issue?.
As well they should have! Oprah long ago forgot her roots of poordom. She secumbed to gluttony, self satisfaction and the whimsical fancy of too damned much money.
In reality, I equate this woman's action with those of Himmler, Goering, Goebbels, and Eichmann. She, most of all helped usher in the one evil from within that stands a good chance of toppling this country.
There is justice.
She having a hard time letting go of even more of her money as taxes for Obama?
A billionaire, who still makes $290 million a year.
The big O, has been tied at the hip to nobama, this is a reaction to that by non-holder’s people women.
Not the ones he sells.
Losing millions??? That’d be like me losing pennies...And not too many of them...
Well she took herself out of the national spotlight.
Of course there isn’t going to be the same patronage without seeing her daily.
Remember Jordan. 70 million in advertising, retires and the next year it is 50 million, the next 20 million; then he makes a come back and it is at 75 million.
Out of sight, out of mind.
Yeah but she’s also 58 years old. There is no comeback.
Women in their 20’s, 30’s and 40’s aren’t interested in the same topics as her post menopausal crowd.
If Obama had a Son... Oprah would eat him...
“If Obama had a Son... Oprah would eat him...”
LOL. You win this thread.