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Oprah loses millions in ad sales for 'O' magazine
The Grio ^ | April 13, 2012 | Chris Witherspoon

Posted on 04/14/2012 7:46:36 AM PDT by Smokeyblue

Just when we thought things were beginning to look up for Oprah Winfrey, her highly successful magazine takes a fall. According to a new report, O, The Oprah Magazine is down millions of dollars in advertising sales in comparison to last year.

The Association of Magazine Media reports that ad sale revenue for O, The Oprah Magazine was $48.8 million in 2011. However, this year ad sales are at a low of $34.2 million, which translates to a decrease of 24.1 percent. The magazine's newsstand sales have also been declining as of late.

According to the Audit Bureau of Circulations, in the second half of 2011 sales declined by a whopping 32 percent, while on average the decline with other major magazines was merely 10 percent.

(Excerpt) Read more at thegrio.com ...


TOPICS: Business/Economy; Chit/Chat; Miscellaneous; Music/Entertainment
KEYWORDS: boycottoprah; crt; fail; oprah; oprahobamafail; progressive; racist; revwright
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Just some Saturday morning good news.
1 posted on 04/14/2012 7:46:46 AM PDT by Smokeyblue
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To: Smokeyblue

Hope & Change in action!


2 posted on 04/14/2012 7:49:25 AM PDT by Salamander (Hey blood brother, you're one of our own. You're as sharp as a razor and as hard as a stone.)
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To: Smokeyblue

Cry me a river...


3 posted on 04/14/2012 7:49:25 AM PDT by MichaelCorleone (Stop feeding the beast; spend money only with those who support traditional American values.)
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To: Smokeyblue

She needs to gush more over Obama. That’s her best act.


4 posted on 04/14/2012 7:49:40 AM PDT by Henry Hnyellar
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To: Smokeyblue
Oprah got Obama'a change.

The hope, not so much.

5 posted on 04/14/2012 7:50:08 AM PDT by CaptainK (...please make it stop. Shake a can of pennies at it.)
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To: Smokeyblue

Tina Brown’s Newsweek Big Winner, Oprah Big Loser in Magazine Ad-Page Race

http://www.thewrap.com/media/column-post/tina-browns-newsweek-big-winner-oprah-winfrey-big-loser-magazine-ad-sales-race-37002

Grim news for the struggling magazine industry and the once invulnerable Oprah Winfrey brand.

Advertising sales softened over the first quarter of 2012, with the consumer magazine sector shouldering an 8.2 percent drop in ad pages, according to a new report from the Publishers Information Bureau.

SNIP

For Oprah Winfrey, the sluggish ad sales are further evidence of cracks in her self-empowerment empire, with her O! The Oprah Magazine suffering a 24.1 percent drop in ad pages to 213.83 pages.


6 posted on 04/14/2012 7:50:33 AM PDT by Smokeyblue
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To: Smokeyblue

My heart bleeds...../sarc


7 posted on 04/14/2012 7:52:54 AM PDT by basil (It's time to rid the country of "gun free zones" aka "Killing Fields")
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To: Smokeyblue

Uh oh... no bon bon is safe.


8 posted on 04/14/2012 7:55:08 AM PDT by skeeter
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To: Smokeyblue

She hitched her ample caboose to Obozo and she is paying for it.


9 posted on 04/14/2012 7:56:16 AM PDT by dforest
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To: Smokeyblue

People buy magazines with their discretionary income. Thanks to Obama, unemployment is high and oil and food prices are high. Methinks that people would use their decreasing dollars to buy food and gas for their cars before buying liberal magazines. Since these magazines helped elect Obama, I don’t exactly feel bad for them.


10 posted on 04/14/2012 7:57:04 AM PDT by winner3000 (ss)
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To: Smokeyblue

Once you become a political advocate, you loose half your supporters.


11 posted on 04/14/2012 7:58:28 AM PDT by norwaypinesavage (Galileo: In science, the authority of a thousand is not worth the humble reasoning of one individual)
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To: Smokeyblue

Where is my box of Kleenex ???

Liberalism just does not sell well anymore.


12 posted on 04/14/2012 8:00:18 AM PDT by EagleUSA
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To: Smokeyblue

Oprah’s ‘CBS This Morning’ appearance doesn’t move ratings needle

http://www.washingtonpost.com/blogs/tv-column/post/oprahs-cbs-this-morning-appearance-doesnt-move-ratings-needle/2012/04/12/gIQAsOdhDT_blog.html

Oprah Winfrey’s appearance last week on “CBS This Morning” sent only 2.6 million people running to that infotainment show. It finished behind “GMA” and “Today” that Monday — about half the crowd that was watching each of the other two shows.

The CBS show actually scored more viewers the next day last week.

Her Monday appearance on “CBS This Morning” kicked off a week in which Oprah also appeared in front of a hall packed with advertisers to talk to them about her struggling cable network OWN: the Oprah Winfrey Network.


13 posted on 04/14/2012 8:00:26 AM PDT by Smokeyblue
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To: Smokeyblue; All
So when does OWN go up for sale and when does Glenn Beck buy it on the cheap? :-)...
14 posted on 04/14/2012 8:01:47 AM PDT by taildragger (( Palin / Mulally 2012 ))
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To: AdmSmith; AnonymousConservative; Berosus; bigheadfred; Bockscar; ColdOne; Convert from ECUSA; ...

Egon: “Print is dead.”

Thanks Smokeyblue.


15 posted on 04/14/2012 8:02:31 AM PDT by SunkenCiv (FReepathon 2Q time -- https://secure.freerepublic.com/donate/)
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To: norwaypinesavage

Lets point this out...it’s not just “o” which has seen a wake-up call. The National Geographic has seen some problems with subscriptions. The Readers Digest crowd has seen some problems. Time and Newsweak? Same way.

So I’ll point this out. This week...Mike Wallace of 60 Minutes fame died. To be candid and honest here...he was a liberal but the vast amount of the interviews that he ever did or stories that he told...were not slanted in any fashion. He was one of the old fashioned type journalists who could avoid making a story into a political slant. In today’s atmosphere....you can’t find many folks like that.

Magazines in the old days....were not politically slanted, and they enjoyed a regular subscription level. Over the past two decades....thats changed. There might be a lesson here for folks to learn from...but I doubt that we will figure this out for at least another decade or two.


16 posted on 04/14/2012 8:04:59 AM PDT by pepsionice
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To: Smokeyblue

Well, I think she had a large audience originally, because she was not a race baiter. Plenty of white women watched her, and when she recommended a book, it always did well.

All that changed when she jumped in the tank for Obama.

And now that she’s refused to campaign for Obama again, she’s probably lost a lot of blacks and leftists as well.


17 posted on 04/14/2012 8:07:28 AM PDT by Cicero (Marcus Tullius)
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To: Smokeyblue

"O".... as in "over, obsolete, onerous, and obese"


18 posted on 04/14/2012 8:09:57 AM PDT by MindBender26 (New Army SF and Ranger Slogan: Vengeance is Mine, sayeth the Lord.... but He subcontracts!)
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To: Smokeyblue

We’ve gotten fire sale price offers for subscriptions this year, $10/yr for monthlies. Never seen it so cheap. Probably just pays for postage.


19 posted on 04/14/2012 8:10:16 AM PDT by Marie Antoinette (Newt Gingrich 2012 - The Man With a Plan)
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To: pepsionice

National Geographic used to have some great photos and articles about strange places. Now, it’s all politics and liberal guilt, all the time. My wife has subscribed to it for 40 or 50 years, as her mother did before her, and kept stacks and shelves of them to reread. But now I think she is finally letting her subscription lapse.


20 posted on 04/14/2012 8:10:45 AM PDT by Cicero (Marcus Tullius)
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To: norwaypinesavage
Once you become a political advocate, you loose half your supporters.

"Republicans buy shoes, too." - Michael Jordan

21 posted on 04/14/2012 8:11:10 AM PDT by dfwgator (Don't wake up in a roadside ditch. Get rid of Romney.)
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To: Cicero

She still supports him though.

Oprah Backs Obama but ‘Not Going to Be Out There’

http://abcnews.go.com/blogs/politics/2012/04/oprah-backs-obama-but-not-going-to-be-out-there/

Oprah Winfrey said today that while she is “not going to be out there” as a booster for President Obama during the 2012 general election campaign, her support has not dimmed.

“I’m 100 percent behind our president. I actually love our president, and have the utmost respect for him and that office and what it takes to be there,” Winfrey told Charlie Rose on CBS’ “This Morning.”

“I will not be out there because I’m trying to fix a network,” she said.

SNIP

Oprah appeared last month at an intimate, high-dollar fundraiser for Obama’s re-election effort at the Atlanta home of actor-producer Tyler Perry.


22 posted on 04/14/2012 8:14:41 AM PDT by Smokeyblue
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To: Cicero

Women watched Oprah because her show was on free TV.

They got the magazine with a one time cheap sign up subscription and can’t afford to renew it at it’s regular price.

They don’t have Oprah in their home everyday telling them to buy what she buys, vote how she votes and care about what she cares about...they are sheep without a shepherd.

Out of sight, out of mind....that simple.


23 posted on 04/14/2012 8:15:15 AM PDT by CT Hillbilly (Thoughts=Words=Actions=Destiny)
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To: Smokeyblue

Lay down with Obama, get up with fleas


24 posted on 04/14/2012 8:17:43 AM PDT by hattend (Jesus wants me to make churches pay for abortions. - Barack Obama)
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To: Cicero
"Well, I think she had a large audience originally, because she was not a race baiter. Plenty of white women watched her, and when she recommended a book, it always did well. All that changed when she jumped in the tank for Obama."

I'm actually surprised it turned out that way. The way those fainting women fans of hers would shriek and cry and clap when she came out on stage.....I thought they'd follow her off a cliff.

25 posted on 04/14/2012 8:18:01 AM PDT by CatherineofAragon (Time for a write-in campaign...Darryl Dixon for President)
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To: Marie Antoinette

Just the shipping costs must have gone up dramatically, not to mention other production costs affected by the high cost of gas.

So I would guess production and shipping costs are way up as readership is way down.


26 posted on 04/14/2012 8:20:29 AM PDT by Smokeyblue
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To: MindBender26
Goodie, but you forgot “obstinate”, “over bearing” and “oink”.
27 posted on 04/14/2012 8:23:04 AM PDT by Gertie
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To: Smokeyblue
What happened? Did she call someone a SLUT?
28 posted on 04/14/2012 8:24:34 AM PDT by bigbob
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To: Smokeyblue
Oprah publicly jumped on the bandwagon against Zimmerman without all the facts.

Used to go to Reverend Wrights church, would not be surprised if she was also a fan of Bell and CRT.

29 posted on 04/14/2012 8:24:41 AM PDT by opentalk
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To: norwaypinesavage

Yeah, the half that have jobs that would pay for the magazine.


30 posted on 04/14/2012 8:31:30 AM PDT by MagnoliaB
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To: CT Hillbilly

Her daily place in this market was taken over by Ellen. Hopefully the sheep aren’t grazing there.


31 posted on 04/14/2012 8:37:16 AM PDT by John W (Viva Cristo Rey!)
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To: Smokeyblue

Oprah is no more!!! She is another victim of her undying love for “radioactive, failed POTUS, Barack Hussein Obama!!! Oprah should have shunned Obama like a bad habit. She did not, and....by her own actions, fawning over the failed POTUS, she has killed her own career and lost millions!!!

Hope the rest of Black Americans wake up and come to the conclusion that POTUS Obama is not their friend. Never was and never will be!!! Loyalty to Obama will keep American Blacks at the bottom of the economic totem pole forever held in the “Obama Slavery Plantation”!!! Foolish people!!!


32 posted on 04/14/2012 8:40:37 AM PDT by JLAGRAYFOX (My only objective is defeat and destroy t, cast Obama & his Democrat Party, politically!!!)
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To: Smokeyblue

Big O fell for the Hope and Change spewed by Evil O and transformed from a folksy congenial women that connected with other women into a shill for evil....payback is a bitch, Oprah.


33 posted on 04/14/2012 8:42:17 AM PDT by Gaffer
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To: Smokeyblue

Politics aside, it is a horrid magazine with nothing of interest for most people. Picked it up once at the doctor’s office, and wondered why anyone at all would subscribe. Same with her “network”—awful, awful stuff. Who watches? I mean besides Oprah and Obama...


34 posted on 04/14/2012 8:42:51 AM PDT by MizSterious (Now that Perry's out, I guess I'll just have to vote for "Generic Republican Candidate")
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To: Smokeyblue

Wonder how long it takes before the msm says it’s a race issue?.


35 posted on 04/14/2012 8:44:28 AM PDT by Vaduz
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To: Gaffer
I believe Oprah's downgrade in popularity is a realistic sign of the true popularity of Obama among women. When Oprah had her show, she was particularly popular with white, middle aged women. After the show ended, she took up the Obama cause and now, everything she touches turns to dust. IMHO, those once loyal Oprah viewers assign some blame for Obama to Oprah.
36 posted on 04/14/2012 8:46:46 AM PDT by liberalh8ter (If Barack has a memory like a steel trap, why can't he remember what the Constitution says?)
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To: liberalh8ter
.....loyal Oprah viewers assign some blame for Obama to Oprah

As well they should have! Oprah long ago forgot her roots of poordom. She secumbed to gluttony, self satisfaction and the whimsical fancy of too damned much money.

In reality, I equate this woman's action with those of Himmler, Goering, Goebbels, and Eichmann. She, most of all helped usher in the one evil from within that stands a good chance of toppling this country.

37 posted on 04/14/2012 9:13:05 AM PDT by Gaffer
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To: Smokeyblue
You made your bed, Oprah. Now sleep in it!!!


38 posted on 04/14/2012 9:15:00 AM PDT by Prole (Please pray for the families of Chris and Channon. May God always watch over them)
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To: Smokeyblue
It occurs to me that all of Oprah's problems began when she went all-out for The Won.

There is justice.

39 posted on 04/14/2012 9:15:35 AM PDT by E. Pluribus Unum (Over half of U.S. murders are of black people, and 90% of them are committed by other black people.)
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To: Smokeyblue

She having a hard time letting go of even more of her money as taxes for Obama?


40 posted on 04/14/2012 9:25:03 AM PDT by Freddd (No PA Engineers)
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To: Smokeyblue

A billionaire, who still makes $290 million a year.


41 posted on 04/14/2012 9:31:19 AM PDT by Freddd (No PA Engineers)
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To: Smokeyblue

The big O, has been tied at the hip to nobama, this is a reaction to that by non-holder’s people women.


42 posted on 04/14/2012 9:43:02 AM PDT by X-spurt (Its time for ON YOUR FEET or on your knees)
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To: dfwgator

Not the ones he sells.


43 posted on 04/14/2012 9:55:33 AM PDT by ebshumidors ( Marksmanship and YOUR heritage http://www.appleseedinfo.org)
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To: Smokeyblue

Losing millions??? That’d be like me losing pennies...And not too many of them...


44 posted on 04/14/2012 9:58:59 AM PDT by Iscool (You mess with me, you mess with the WHOLE trailerpark...)
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To: Smokeyblue

Well she took herself out of the national spotlight.
Of course there isn’t going to be the same patronage without seeing her daily.

Remember Jordan. 70 million in advertising, retires and the next year it is 50 million, the next 20 million; then he makes a come back and it is at 75 million.

Out of sight, out of mind.


45 posted on 04/14/2012 10:00:40 AM PDT by A CA Guy ( God Bless America, God bless and keep safe our fighting men and women.)
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To: A CA Guy

Yeah but she’s also 58 years old. There is no comeback.

Women in their 20’s, 30’s and 40’s aren’t interested in the same topics as her post menopausal crowd.


46 posted on 04/14/2012 10:11:24 AM PDT by Smokeyblue
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Click

47 posted on 04/14/2012 10:13:01 AM PDT by RedMDer (https://support.woundedwarriorproject.org/default.aspx?tsid=93)
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To: Smokeyblue
"Oprah loses millions in ad sales for 'O' magazine"

If Obama had a Son... Oprah would eat him...

48 posted on 04/14/2012 10:13:46 AM PDT by Mad Dawgg (If you're going to deny my 1st Amendment rights then I must proceed to the 2nd one...)
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To: Mad Dawgg

“If Obama had a Son... Oprah would eat him...”

LOL. You win this thread.


49 posted on 04/14/2012 10:19:50 AM PDT by Smokeyblue
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To: Gertie

Obsolutely!


50 posted on 04/14/2012 11:11:32 AM PDT by MindBender26 (New Army SF and Ranger Slogan: Vengeance is Mine, sayeth the Lord.... but He subcontracts!)
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