Skip to comments.Oprah loses millions in ad sales for 'O' magazine
Posted on 04/14/2012 7:46:36 AM PDT by Smokeyblue
Just when we thought things were beginning to look up for Oprah Winfrey, her highly successful magazine takes a fall. According to a new report, O, The Oprah Magazine is down millions of dollars in advertising sales in comparison to last year.
The Association of Magazine Media reports that ad sale revenue for O, The Oprah Magazine was $48.8 million in 2011. However, this year ad sales are at a low of $34.2 million, which translates to a decrease of 24.1 percent. The magazine's newsstand sales have also been declining as of late.
According to the Audit Bureau of Circulations, in the second half of 2011 sales declined by a whopping 32 percent, while on average the decline with other major magazines was merely 10 percent.
(Excerpt) Read more at thegrio.com ...
Hope & Change in action!
Cry me a river...
She needs to gush more over Obama. That’s her best act.
The hope, not so much.
Tina Brown’s Newsweek Big Winner, Oprah Big Loser in Magazine Ad-Page Race
Grim news for the struggling magazine industry and the once invulnerable Oprah Winfrey brand.
Advertising sales softened over the first quarter of 2012, with the consumer magazine sector shouldering an 8.2 percent drop in ad pages, according to a new report from the Publishers Information Bureau.
For Oprah Winfrey, the sluggish ad sales are further evidence of cracks in her self-empowerment empire, with her O! The Oprah Magazine suffering a 24.1 percent drop in ad pages to 213.83 pages.
My heart bleeds...../sarc
Uh oh... no bon bon is safe.
She hitched her ample caboose to Obozo and she is paying for it.
People buy magazines with their discretionary income. Thanks to Obama, unemployment is high and oil and food prices are high. Methinks that people would use their decreasing dollars to buy food and gas for their cars before buying liberal magazines. Since these magazines helped elect Obama, I don’t exactly feel bad for them.
Once you become a political advocate, you loose half your supporters.
Where is my box of Kleenex ???
Liberalism just does not sell well anymore.
Oprahs CBS This Morning appearance doesnt move ratings needle
Oprah Winfreys appearance last week on CBS This Morning sent only 2.6 million people running to that infotainment show. It finished behind GMA and Today that Monday about half the crowd that was watching each of the other two shows.
The CBS show actually scored more viewers the next day last week.
Her Monday appearance on CBS This Morning kicked off a week in which Oprah also appeared in front of a hall packed with advertisers to talk to them about her struggling cable network OWN: the Oprah Winfrey Network.
Egon: “Print is dead.”
Lets point this out...it’s not just “o” which has seen a wake-up call. The National Geographic has seen some problems with subscriptions. The Readers Digest crowd has seen some problems. Time and Newsweak? Same way.
So I’ll point this out. This week...Mike Wallace of 60 Minutes fame died. To be candid and honest here...he was a liberal but the vast amount of the interviews that he ever did or stories that he told...were not slanted in any fashion. He was one of the old fashioned type journalists who could avoid making a story into a political slant. In today’s atmosphere....you can’t find many folks like that.
Magazines in the old days....were not politically slanted, and they enjoyed a regular subscription level. Over the past two decades....thats changed. There might be a lesson here for folks to learn from...but I doubt that we will figure this out for at least another decade or two.
Well, I think she had a large audience originally, because she was not a race baiter. Plenty of white women watched her, and when she recommended a book, it always did well.
All that changed when she jumped in the tank for Obama.
And now that she’s refused to campaign for Obama again, she’s probably lost a lot of blacks and leftists as well.
We’ve gotten fire sale price offers for subscriptions this year, $10/yr for monthlies. Never seen it so cheap. Probably just pays for postage.
National Geographic used to have some great photos and articles about strange places. Now, it’s all politics and liberal guilt, all the time. My wife has subscribed to it for 40 or 50 years, as her mother did before her, and kept stacks and shelves of them to reread. But now I think she is finally letting her subscription lapse.
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