Skip to comments.CEO of Starbucks says 'best cup of coffee known to mankind' is made with a simple French press
Posted on 04/17/2012 5:09:35 AM PDT by seton89
The chairman and CEO of Starbucks, has controversially admitted that the best way to make a cup of coffee - is not his brand's way. Howard Schultz says he uses a Bodum French press - a coffee presser brand - which results in 'the best cup of coffee known to mankind.'
(Excerpt) Read more at dailymail.co.uk ...
I hate pressed coffee Turkish grinder makes the best cup of coffee....
I admit I am not a fine connoisseur of coffee but I have never liked any cup of coffee from Starbucks.
I don’t pretend to be a coffee connoisseur but all this argle-bargle about “the best cup of coffee in the world” reeks of yuppie snobbism. And as always when someone is putting on airs, there’s someone around willing to take their money to let them do it. Starbucks and all the rest of those coffee chains have built empires on the vanity of gullible people.
>>>I admit I am not a fine connoisseur of coffee but I have never liked any cup of coffee from Starbucks.
Because they burn their beans.
I’ve tasted the worst coffee in the world, at a truck stop on the interstate in Ohio.
Starbucks ain’t much better.
Dunkin’ Donuts has better coffee than Star-Craps.
-—I dont pretend to be a coffee connoisseur but all this argle-bargle about the best cup of coffee in the world reeks of yuppie snobbism.-—
True, but it’s harmless fun, and otherwise keeps them from screwing up something else.
Me and my kids are fast food “connosuers.” We spend quite a bit of time arguing over which place has the best fries. And I tell them about the fabled McDonald’s deep-fried apple pie of yesteryear.
Turkish coffee made over a bunsen burner - now that's coffee.
Gimmee good t'the last drop Maxwell House ... which unfortunately, they're fooling around with that even.
Master Blend was not the master for nothin', and now it's Awake Blend or some other stupid jit.
Hum? French press makes a really good cup but so do other methods. You can get a press at STBX just by ordering the coffee made that way.
I really like McDonald’s coffee when it’s freshly brewed.
STBX does not burn their beans. Most coffee is roasted to one pop STBX roasts till two, Pete’s till three. If you had ever had a cup made with actual burned beans you would know the difference.
Personally I think most Americans don’t know how to brew a good cup of coffee, they use to few beans in ratio to water.
It’s been a while since I posted (and the prices are higher since the original post) Jackie Masons take on Starbucks.....
You want coffee in a coffee shop, thats 60 cents. But at Starbucks, if its Cafe Latte: $3.50. Cafe Creamier: $4.50. Caffe Suisse: $9.50. For each French word, another four dollars. Why does a little cream in coffee make it worth $3.50?
Go into any coffee shop; theyll give you all the cream you want until youre blue in the face. Forty million people are walking around in coffee shops with jars of cream: Heres all the cream you want! And its still 60 cents. You know why? Because its called coffee.
You want cinnamon in your coffee? Ask for cinnamon in a coffee shop; theyll give you all the cinnamon you want. Do they ask you for more money because its cinnamon? Its the same price for cinnamon in your coffee as for coffee without cinnamon - 60 cents, thats it.
But not in Starbucks. Over there, its Cinnamonnier - $9.50. You want a refill in a regular coffee shop, theyll give you all the refills you want until you drop dead. You can come in when youre 27 and keep drinking coffee until youre 98. And theyll start begging you: Here, you want more coffee, you want more, you want more?
Do you know that you cant get a refill at Starbucks? A refill is a dollar fifty. two refills, $4.50. Three refills, $19.50 So, for four cups of coffee - $35.00. And its burnt coffee. Its burnt coffee at Starbucks, lets be honest about it. If you get burnt coffee in a coffee shop, you call a cop. You say, Its the bottom of the pot. I dont drink from the bottom of the pot. But when its burnt at Starbucks, they say, Oh, its a blend. Its a special bean from Argentina..... The bean is in your head.
And therere no chairs in those Starbucks. Instead, they have these high stools. You ever see these stools? You havent been on a chair that high since you were two. Seventy-three year old Jews are climbing and climbing to get to the top of the chair. And when they get to the top, they cant even drink the coffee because there are 12 people around one little table, and everybodys saying, Excuse me, excuse me, excuse me, excuse me..... Then they cant get off the chair. Old Jews are begging Gentiles, Mister, could you get me off this?
Do you remember what a cafeteria was? In poor neighborhoods all over this country, they went to a cafeteria because there were no waiters and no service. And so poor people could save money on a tip. Cafeterias didnt have regular tables or chairs either. They gave coffee to you in a cardboard cup. So because of that you paid less for the coffee. You got less, so you paid less.
Its all the same at Starbucks - no chairs, no service, a cardboard cup for your coffee - except in Starbucks, the less you get, the more it costs. By the time they give you nothing, its worth four times much.
Am I exaggerating? Did you ever try to buy a cookie in Starbucks? Buy a cookie in a regular coffee shop. You can tear down a building with that cookie. And the whole cookie is 60 cents. At Starbucks, youre going to have to hire a detective to find that cookie, and its $9.50. And you cant put butter on it because they want extra. Do you know that if you buy a bagel, you pay extra for cream cheese in Starbucks?
Cream cheese, another 60 Cents. A knife to put it on, 32 cents. If it reaches the bagel, 48 cents. That bagel costs you $312.
And they dont give you the butter or the cream cheese. They dont give it to you. They tell you where it is. Oh, you want butter? Its over there. Cream cheese? Over here. Sugar? Sugar is here. Now you become your own waiter. You walk around with a tray. Ill take the cookie. Wheres the butter? The butters here. Wheres the cream cheese?
The cream cheese is there. You walked around for an hour and a half selecting items, and then the guy at the cash register has a glass in front of him that says Tips.
Youre waiting on tables for an hour, and you owe him money? Then theres a sign that says please clean it up when youre finished.
They dont give you a waiter or a busboy. Now youve become the janitor. Now you have to start cleaning up the place. Old Jews are walking around cleaning up Starbucks. Oh, hes got dirt too? Wait, Ill clean this up. They clean up the place for an hour and a half.
If I said to you, I have a great idea for a business. Ill open a whole new type of a coffee shop. A whole new type. Instead of 60 cents for coffee Ill charge $2.50, $3.50, $4.50, and $5.50. Not only that, Ill have no tables, no chairs, no water, no busboy, and youll clean it up for 20 minutes after youre finished. Would you say to me, Thats the greatest idea for a business I ever heard! We can open a chain of these all over the world! No, you would put me right into a sanitarium.
Starbucks can only get away with it because they have French titles for everything, bastard sons-of-a-bitches. And I say this with the highest respect, because I dont like to talk about people.
My best cup of coffee is not made from Starbuck beans. I use Peet’s French Roast...2 scoops in a tall metal insulated cup, pour boiled water and let steep for 4 minutes...pour over a melita coffee filter. Ohhhh baby, strong but not bitter.
Best coffee evah...and it means I almost never pay for a commercial cup of coffee anywhere. I’m a cheap a$$ and refuse to pay $2 or more for a cup of weak/bitter/burnt coffee. And I certainly won’t pay $4 for a latte.
Yes...let me repeat myslef...I’m cheap, but I do enjoy a great cup of coffee.
Obviously, how you want your coffee is a personal preference. There is no such thing as a "perfect" cup of coffee that would please everyone.
Yes, Kona coffee is great.
I do like French press coffee. Modern day drip coffee makers just do not get the water hot enough to extract flavor from the coffee, IMO.
I’ve heard the best method is running steam through the coffee but those coffee makers are very expensive.
Keurig is not so great, but people like the convenience.
Show 'em the burn scars on the roof of your mouth! ;)
French Roast beans from San Francisco roasters (Costco) and my Italian expresso pot is hard to beat AND it costs only 10% of what stupid people are willing to pay at $tarbuckS!
My brother lives in the Dominican Republic. He sends me coffee from their mountains. IMO better than Kona.
I absolutely agree about the French press being the best method.
Please... STBX over-roasts. I get my coffee from a local, mom & pop type place that roasts on-site - the difference between STBX crap and what I get is like night and day. I know the difference between good and bad. STBX is B A D bad.
(Caution: Language warning.)
I like Starbucks coffee for the most part.
I don’t think they burn their beans, but they definitely prefer the more full (almost french) roast. It does give that stronger, bolder flavor.
The bad thing about it is that the lighter roasts tend to showcase the different flavors of the different beans. That’s why I generally roast my own beans. The best supplier of green beans on the internet, imho, is sweetmarias.com. I have zero interest in them and live across the nation from them.
Conservatives dumping all over Starbucks to me is a little bit like liberals dumping all over Walmart. Both companies probably read the negative reviews and cry all the way to the bank.
Starbucks is obviously doing something right - call it marketing - call it stupid people - call it anything you want - but if you believe in free markets then obviously there are millions of people every day who spend their dollars at starbucks that could have gone elsewhere but didn’t.
I’ll repeat, most coffee roasters roast to one pop, STBX roast till two, Pete’s three.
STBX does not over roast, you just apparently like less roasted coffee beans.
organic mexican beans, Full city roast, medium grind, strongly brewed, priceless! IMHO
You’re right. It is way too strong (I think that’s why it tastes burned to me) and it is overpriced.
My brother drank some and in a couple hours was in the emergency room with chest pain.
The Dr. said Starbucks was a No No.
A dear old lady at church grew up in Panama on a finca. She told me she never combed her own hair until she married and left home. They roasted coffee beans every morning on a metal plate over the fire, and THAT, she said, was coffee.
It came out a couple of years ago. It is easy to use, cleaner than a French Press, Brings out better flavors than a French press and it uses small filters that just pop into the trash. It is supper cool!
It’s less but not 90% less.
I grind fresh beans to *Turkish Grind* (baby powder texture) and brew mine in this Chemex System:
Nothing else even comes close to the flavor!
Well, I like starbucks burnt taste and all...what I DON’T have time for is the silly french press...The most time I will wait on a cup is to make expresso...but not in the am...can’t wait for that either.
When I get up I want it made and ready. Me want coffee...me want NOW.
STBX does sell flavored coffees, are you taking about the syrups you can get?
Adding syrup to coffee really isn’t a cup of coffee but instead a coffee drink.
....and most of them are women.
I love ours, best coffee maker to take camping.
>>>I admit I am not a fine connoisseur of coffee but I have never liked any cup of coffee from Starbucks.
Because they burn their beans.
“Charbucks” as someone cruelly branded them. They burn their beans because they have compromised the quality of their coffee. Very dark roasts hide a mediocre coffee’s weakness because it adds a rich toasted flavor without really losing anything. A coffee buyer and cupper I know described their coffee as ‘high end mediocre’, which is a fairly objective summary.
When Starbuck’s started out they really did offer top notch specialty coffees, as do many independent roasters and coffee shops. This is usually defined as the top 3% or so of coffees, for distinctive, complex and pleasantly flavorful profiles. When they became the mass market McDonald’s of coffee shops however, sheer volume combined with the corporate obsession with consistency meant they -had- to move their coffee towards a more average, more generic blend. No way around it, really, and they’ve done what they could, but their decision was for quantity over quality.
For a truly outstanding cup of specialty coffee, go to a small scale independent shop, preferably a roaster - and do indeed get a French press or other single cup style of preparation of a single origin coffee, *IF* you like coffee. Most people want sugared confections that simulate cocoa rather than a really good cup of black coffee, which is another way to hide second tier (or worse) coffees.
Don’t be surprised to pay over $3 - 5 for a cup or press pot of good stuff. Average prices only pay for average coffees. Its just that simple.
Not in my (or Jackie’s) part of the country. Small starts over $2.
On an old episode of “Rawhide”, Rowdy Yates explained how to make a good cup of coffee:
“You boil water. You throw some coffee in. Wait a little, then throw in a horseshoe. If it doesn’t float, you add coffee until it does...”
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