Target audience for Hollywood summer blockbusters.
Posted on 04/29/2012 3:58:10 PM PDT by BenLurkin
UPDATE: Sunday, April 29th: “Battleship” is now up to $170 Mil worldwide without US release until May 18th.
“Battleship,” Universal Pictures’ big summer entertainment, cost over $200 million to make. You know it’s cheesy and not very good, so why subject the studio to American reviews? Very wisely, Universal has been opening “Battleship” around the world in advance of its May 18th U.S. landing. And the result: already $129 million in the bank. And more to come. These numbers are from Boxofficemojo.com. And they tell you why Ron Meyer is so good at his job running the studio. The movie has terrible reviews–it’s scored a 48% on Rotten Tomatoes. One British reviewer simply called it “trash.” Universal calls it “money” and there will enough of it by May 18th to avoid a “John Carter” disaster. This is the new trend. If your movie is bad, play for it people who just need to see explosions and special effects. The movie stars non-actor Rihanna, and “John Carter” hero Taylor Kitsch.
(Excerpt) Read more at forbes.com ...
But...but...aren't foreign audiences more 'sophisticated" than the dopey Americans?
But...but...aren't foreign audiences more 'sophisticated" than the dopey Americans?
Just goes to show you Americans are unsophisticated even when it comes to explosions and special effects.
What’s next, the “Hungry Hungry Hippos” movie?
Liam Neeson’s in it - he’s a star.
It was OK - very busy and over the top.
I always wondered where the hell those two guys came from.
I must have the intelligence of a troglodyte because I can’t wait to see “Battleship” and I loved “John Carter”.
No.
They have deliberately dumbed down the dialogue and simplified the villains and focused on well-known locations specifically for the international market.
from the trailer it looked like more hi tech far feched
escapist fare. i’m not great at suspending reality, at least not to that extent. others may find it entertaining.
it is rumored that Katy Perry is interested in an acting career.
No.
They have deliberately dumbed down the dialogue and simplified the villains and focused on well-known locations specifically for the international market.
After seeing her in that "Part of Me" video, I think she could be a very good actress.
Hsst! Mum's the word on that one. I'm pitching it to Universal and so far I've got Susan Sarandon and Oprah signed up for the title roles. I wuz going for Carrie Fisher but the dang girl dieted herself out of a job. We'll see what happens to her career... Dare I hope for a cameo from the First Lady? Dare I?
Yah we know which “part of her” people want to see *rimshot*
Well so far, I haven’t gotten any bites from studios for my “Don’t Break the Ice” script, but I’m still hopeful.
The problem for Katy is that too many people will confuse her for Zooey Deschanel.
Just finished reading a book about the infamous movie Heaven's Gate, the film that destroyed United Artists because of bad word of mouth and a particularly ghastly review from Vincent Canby at the NYT, who called the movie the equivalent of a "forced four-hour walking tour of one's own living room". The whole fiasco was a groupthink hatchet job against a film that is at least worth a look, and is enjoyable to some.
Studios releasing overseas ahead of the US is indicative of a larger problem, and that is peoples' obsession with reviews and ratings, on everything from movies and music to washers and toasters.
What happened to experiencing things for oneself? I can't think of anything more worthless than the opinion of an anonymous stranger.
Hysterical! Esp. since we’re about to give our 4yo the game. Not sure if my wife will be amused or horrified by that pic...
Uh $10 ticket prices for movies.
“You sunk my movie studio!”
I taught my liberal cousin how to play battleship on paper when were kids.
MUAHAHAHA
LOL!
You’re officially my new hero.
O
M
G
LOL I had to post that on my Facebook!
Played that that game with my brother when I was a youngster...
Most of the best movies over the past few years have been foreign movies. Hollywood just makes liberal trash, or “Gee Look How Good Our Computer Graphics Are” crap.
Don’t worry, it’s not a real poster. :)
Experiencing things for yourself is fine if it’s free. If I’m gonna lay down $10 I want some level of indication that I’m not better off spending that money in a bar. Some movies I’ll go see no matter what the reviewers say because they’re topically in my wheelhouse, some movies I won’t see regardless of the reviewers because they aren’t. The rest of the pack I look up the rotten tomatoes collective data, maybe read a couple of reviews, just to get a feel.
They’d be okay with it if there were two lesbian mommies, and the daughter had a short haircut.
LOL!
Player one: "I 1"
Player two: "You did not!"
Player one: "D 2"
Player two: "Did not!"
I don't think the Battleship game cover art is sexist, but the girls seem to be a little too happy to be in that kitchen washing the dishes while the boys are playing Battleship. I think they have some kind of practical joke in the works.
I can see if maybe you thought the two hours was too much to risk, but $10? I hope I'm never that destitute.
They’re laughing at Dad’s sweater-vest.
“Who knows Cindy, Maybe in about 40 years, sweater-vests will be cool again?”
“Yeah Mom, but only for about two months.”
I've never in my life had enough free time to get past the "movies I’ll go see no matter what the reviewers say because they’re topically in my wheelhouse" stage. If there's nothing on I want to see I just don't go.
If I had listened to Rotten Tomatos, I would have gone to see Cabin In the Woods (91% good), but not Act of Valor (26% good). Instead I saw both, and with Cabin, the only thing I really lament isn't the $10 bucks, but the two hours lost out of my annual movie theater alottment, which is sparse. If you can spend an hour reading the reviews, why not just go anyway and save time.
I'm glad the Act of Valor did well despite the ridiculous overemphasis on reviews. I'll listen to friends and colleagues occasionally, but not online strangers or movie critics. Never trust the opinion of anyone who gets paid to sit in the dark and watch movies all day, even on movies.
I wanted to go see Cabin but didn’t have time. I like horror movies, and I like horror movies that mess with the rules. I didn’t want to see Act at all, the whole non-actor war movie thing just doesn’t appeal. Yeah I see a lot of movies, big theaters and arthouse, which is another reason check out reviews, having multiple movies I’m at least kind of interested in out the same weekend is pretty frequent, but there’s only so much time.
Anyways, my main problem is the rating/review culture that is permeating all aspects of American life. Do we really need reviews for fast casual restaurants and hair clippers? Last month I had to cancel a lawn service appointment because my wife got online and told me they got "bad reviews". She wanted me to check the "reviews" on a Samsung front loading washer I had picked out to replace our old one. For crying out loud, who the hell cares?
It's like people want a personalized panel of diving judges to hold up "10" signs before they take the chance on buying a pack of microwavable ziti. It won't kill you to put the big boy pants on and take a chance.
I'll read reviews if I'm picking out a heart surgeon. Anything else I can handle on my own without hearing what the masses think.
OK, rant off.
Are they real.. Ahhhh who cares
Are they real.. Ahhhh who cares
Hold my beer and watch this ...
She has the most beautiful pair of eyes that i’ve seen!
By the way was that photo taken at high or low tide?
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