Skip to comments.GM passes on running TV ads during 2013 Super Bowl
Posted on 05/19/2012 9:40:32 PM PDT by Olog-hai
General Motors Co. will not advertise in next year's Super Bowl because it is too expensive, the top marketing executive for the U.S. automaker said three days after the company announced it was dropping paid ads on Facebook Inc.
The 2013 Super Bowl will be broadcast by CBS Corp, which is selling 30-second ads for as much as $4 million.
Spots on NBC's broadcast of this year's National Football League championship game, the most heavily watched annual event on U.S. television, cost about $3.5 million per 30-second spot. NBC is majority-owned by Comcast Corp.
"We understand the reach the Super Bowl provides, but with the significant increase in price we simply can't justify the expense," GM global marketing chief Joel Ewanick said in a statement.
GM, which ran four ads during this year's Super Bowl broadcast, also chose not to advertise during the Super Bowl in 2009, just ahead of its June filing for bankruptcy protection.
CBS spokesman Dana McClintock declined to comment.
(Excerpt) Read more at reuters.com ...
Hmmm....makes no sense. Government Motors should just print more money and have at it. Why should a little thing like “cost” get in the way????
Too much “man” involved in football for this administration.
I’m sure they have a deal, no need to advertise their product. A new government handout, paid for by hard working Americans.. First food & housing welfare, a chicken in every pot, now Car-fare a ‘GM’ in every garage. One day GM will stand for ‘Got Mine’
NBC News is a coven of obamabots and Comcast execs including the CEO is a buddy of obama. They’ll find a way to accommodate one of klownie the kenyan’s failed ventures..
That’s un American!
They should not have a choice! /sarc
Klownie the Kenyan—now that is funny:)
GM is sitting on a 90-day inventory of most vehicles, yet the plants are still running full blast to boost Obama’s economic output numbers.
GM is spending ad dollars on the money-losing VOLT, to pimp Obama’s election, instead of pushing it’s much more profitable trucks and caddies.
This what fascist government control of corporations gets you.
Any company that has the cash to blow on an ad campaign that has a CPM of $40, should be held in question by its shareholders, if it’s public. I’d love to see a list of companies, both public and private, who’ve gone out of business shortly after a superbowl ad campaign.
The game changer was the Matthew Broderick commercial last year. TWO and a half minutes on Youtube, running in advance of the Super Bowl, and talked about more. TV advertising is grown less and less powerful as people simply go to the web.
Maybe they could put it into their own Pension Plans and stop robbing the Taxpayer and Screwing the Bond Holders
Good! Since it is OUR MONEY. GM pay back all that you “borrowed” you slimes.
GM’s bottom line would be greatly enhanced if they just stopped advertising the Chevy Volt.
This makes no sense.....why, just last year they were telling us how they’d already paid back their loan.
They should be flush with cash right now!