Skip to comments.Fox Sues Dish Over Ad-Zapper; Dish Sues Everyone
Posted on 05/25/2012 2:29:21 AM PDT by Las Vegas Dave
Fox has sued Dish Network over its new Auto Hop feature which automatically eliminates network commercials during recorded playback.
Update at 6:15 p.m. ET: Dish has filed suit against all four major networks, asking for a ruling that Auto Hop does not infringe any network copyright and that the satcaster is not in violation of its agreement with the networks. Also, NBC Universal filed a separate suit against Dish.
The Fox suit, which was filed in Los Angeles, says the Auto Hop feature is not authorized and violates the satcaster's license with Fox. The network adds that Auto Hop could destroy its business model because viewers would not see their commercials.
Auto Hop, which was added this month to Dish's new Hopper HD DVR, allows viewers to watch the playback of a network show without ever seeing the commercials. (Auto Hop works with the set-top's 'PrimeTime Anytime' network recordings. The Hopper automatically records all primetime shows on ABC, Fox, NBC and CBS.)
Unlike the Fast Forward button on a DVR, Auto Hop automatically removes the commercial without the viewer doing a thing.
NBC and Fox network executives last week blasted the Auto Hop, saying it was an "insult" and an "attack."
Wasn’t the point of paying for TV access so you wouldn’t be forced to endure commercials?
Did you ever notice many stations seem to be syncing commercials now?
Funny. The whole benefit of watching pre-recorded is to avoid commercials. I skip them any way.
If they are going to shove their damn commercials down our throats we need to pass a law so that they’ve got to put all of the commercials at the beginning or end of the show or movie, it would piss them off but hey then I can could watch more then two minutes of a movie without having to watch 5 minutes of commercials.< /s>
You're paying for the delivery, not the content. Well, if it is a cable channel, then you are also paying partly for the content, as the cable or dish provider must pay the channel owner a certain amount per subscriber. But for broadcast network channels, you're only paying for the delivery. Eyeballs viewing the commercials pays for the content.
Without ads, you'd pay much, much more. Look at the premium you must pay for HBO or Cinemax vs. ESPN.
The cure for TV is teevee...
It started that way, but, now Dish, Direct, Comcast and everyone ends up paying even for those channels. There have been many disputes over those payments where companies took all the broadcast network channels they own off one system or another until settled.
Fox should do like the sports events and paint CGI ads on the furniture or background.
It is not Dish’s fault that the broadcast companies of today are too stupid to realise what was obvious to broadcast companies in the 1920s.
How can anyone fail to notice, and it’s nothing new.
Channel surfing today is a waste of time all of them put their commercials on at the same time. When you channel surf you are just surfing the other channels commercials.
Don’t even try to say that isn’t a deliberate act.
Yes I do remember when they used to say with pay TV you wouldn’t be bothered with commercials. What a crock that was.
You are absolutely correct and thank you for the correction. Local television stations can either demand "must carry" or negotiate "retransmission consent" with local cable channels and dish providers.
I just got this Hopper whole-home DVR from Dish. So much better than cable! I love it, and the commercial-skipping is one major reason.
Cat’s out of the bag now! Amazing how people want to fight hand-to-hand combat with advertisers when the Internet death ray is already available.
The cable companies better step up and add a similar service. Oops did I just stumble on how that would roll out - fee for service?
I wonder if the Hopper works better than the same feature on my old ReplayTV. It worked most of the time, but occasionally skipped part of a show especially if the scene got dark and quiet for dramatic effect.
‘could destroy its business model’
I watch many things via Netflix, because I hate watching 20 minutes per hour of commercials. The same commercials. Over and over and over.
I also record (DVR+HD) many programs just so I can watch them later with the capability of fast forwarding through the commercials. The same commercials. Over and over and over.
True....BUT, the original broadcast goes out with the ads intact. It's the ability to skip them during recorded playbacks that seems to be the issue. How many folks record shows just to be able to avoid the ads? I can't see a huge number of people purposely recording shows to play them back at a later time with that as a specific goal - usually they record to either not miss it because they aren't there for the original broadcast ot to save it.
Or perhaps not - I misunderstood the first read through...
The easiest, simplest and best solution is to wait a year and rent the show on Blu Ray. No commercials, chapters added, and great PQ and audio.
I don’t watch much TV, but I would not get one of these.
Mostly because some of the commercials are better than most TV!
Remove commercials and you'll pay a lot more for satellite and cable.
I mute the commercials when watching live TV.
The wife of a friend of mine works in the TV commercial industry - she winces like I just kicked her every time I do it.
I find that amusing!
I mute internet commercials before a video. If the advertiser is “cute” and disables the funtion, I use the who system mute.
As for the networks, it is call a fast forward. At 100x fast forward it manually hops over their nonsense. This hop feature is nothing more than a timed commercial.
right now auto hop is just on the networks (who watches the network ghetto?)
If it becomes available on the other channels imagine what would happen to MSNBC? Dead air! Msnbc is an all obama commercials. A whole generation would forget chrissy mathews.
Is there a statute that commercials must be watched?
perhaps the time for ala carte has arrived.
I would love to be able to zap cross network commercials for shows I do not want to see or ad crawls which destroy the viewing experience.
I was considering this the other day on the thread about going after illegal downloaders. I don’t have a DVR but like to download broadcast tv shows at the end of the season, so I can watch them as time allows. If DVR is considered fair use and simply time shifting, am I not doing the same thing by just downloading it later. I am not building a collection. After I watch an episode, I delete it. I thought the case could be made about commercials, but people with DVR’s fast forward through the commercials and Dish allows you to remove them altogether.
Before people start flaming me for being a thief/infringer, I only download music from itunes, amazon, or indie sites. Movies come from redbox or blockbuster express. I only download broadcast tv shows like Fringe, Lost, Community, etc... I am only curious how downloading a tv program is different from DVR’ing the same program with the commercials removed.
We do. In a one hour slot, there is typically 45 minutes of programming and 15 minutes of commercial. My DVR remote has a "skip forward 30 seconds" button, which makes it convenient to skip the commercial segment with a few hits of the button.
Actually you pay more for ESPN than for HBO, it’s just indirectly. ESPN charges your cable company at least $25 per subscriber in the appropriate tier (which is usually the lowest tier) which of course gets passed on to you, I can get HBO for $15. ESPN is owned by The Mouse, The Mouse always wins.
I do that all the time. There's nothing on TV that I HAVE to see the night it is aired.
Source? That's almost an order of magnitude off. This source says just over $5 per sub for ESPN and ESPN2, which are far and away the highest per sub in the non-Premium tier. Most of the other channels are less than $1 per sub, some much less.
When they were arguing with Cox (my cable providor) Cox was saying 24 in e-mails to us hoping we’d tell ESPN to lower the cost. Guess Cox lied.
I’m waiting for a DVR that will reach out and slap network executives and advertising people upside the head.
Some might remember when CATV was strictly a license to steal. Back in those days one of the CATV providers was sued by WGN for stealing their signal and stripping out WGN’s commercials and replacing them with their own.
WGN lost that suit, as I recall, don’t know if there has been other cases that might have overturned that.
This is why I would not want to use it. I'm perfectly happy DVR'ing the shows and skipping the commercials manually. Besides, there might be a commercial I want to see.
As do I when I watch, which is less with each passing day. But notice how Fox New Channel/and their sponsors, knowing this, blast that frantic voiceover pitchman sandwiched betwixt the end of a segment and the traditional ad break. I've given some thought before of going Elvis on a TV. Won't be long before the networks and their allies devise even more intrusive tricks to reach their shrinking audience. Two more months with DISH and my 24 month contract and it's so long suckas. Although I don't hold them accountable for the crap content and they've been fair while providing excellent customer service, unlike ATT&T who tried to cheat me when I was their customer. But that's an integral part of their business model and who they are...they can't help it.
Some they should pay us for.