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Mark Davis returning to DFW radio on KSKY
dfw.com ^ | 5/27/12 | Robert Philpot

Posted on 05/27/2012 8:45:20 PM PDT by raccoonradio

This didn't take long, at least in the way that radio usually works: Mark Davis, whose talk show was taken off the air in early April after 18 years at WBAP/820 AM/96.7 FM and ultimately replaced, will return to the air June 4 with a 7-10 a.m. show on KSKY/660 AM, which can also be heard on 99.9 FM in Fort Worth, 95.5 FM in Arlington and 92.9 FM in Dallas (and 92.9 reaches the western part of DFW pretty well).

John Peroyea, regional vice president of operations for KSKY owner Salem Communications Corp., said that the station will also rebrand itself as part of an aggressive move to raise its profile as a talk station in DFW. The station already airs several well-known conservative radio personalities, including Bill Bennett, Michael Medved and Dennis Miller.

"We've been talking [with Davis] for quite a while," Peroyea said. "And we're really happy, because he's an 18-year pro, he's got a tremendous amount of brand equity and knowledge of people in the market and the people and the culture. We're really hoping to build KSKY into a stronger local talk radio station."

Davis who was not immediately available for comment[see UPDATE below] has said on his Marksworld blog that his contractual issues at his former station were with its owner, Cumulus Media, and not with WBAP itself. He even wrote an affectionate tribute to the station after his departure.

Davis is, in fact, the second former Cumulus personality that KSKY has hired in recent months. Jon-David Wells, whose The Wells Report airs in late afternoon/early evening on KSKY, is a former air personality at KLIF/570 AM, which is also owned by Cumulus.

Cumulus recently revamped KLIF to be more of a news-talk station, with newscasts from 6 to 11 a.m. and from 4 to 6 p.m. Peroyea said that between that and Davis' departure from WBAP (where he was replaced by talk-show host Ben Ferguson), listeners began turning to KSKY for more of a dose of pure talk.

"The timing couldn't be more perfect for us," Peroyea says. "I started getting phone calls from people I'd never heard of, saying, 'Hey, we just discovered your station. We were scouring the dial.' Among the comments were, 'We don't want to listen to news all the time.' "

Peroyea said that KSKY, which is now branded simply as "NewsTalk 660 AM KSKY" will change its brand to "The Answer," a brand that Salem is already using for stations in New York and Southern California.

"Billboards will go up Friday," Peroyea says. "At the top, it will say 'Q: Where is Mark Davis?' and then it says 'The Answer -- 660 AM.' " Peroyea says you can expect similar wordplay on the air.

Davis' hiring by Salem creates an unusual situation: Davis occasionally substitutes for Rush Limbaugh, whose national show is syndicated by Premiere Radio Networks -- and airs on WBAP, Davis' former station. Peroyea says that as part of the agreement with Davis, Salem is allowing him to continue substituting for Limbaugh should Limbaugh request his services. In other words, Davis could be heard on a station that competes with KSKY. But Peroyea says that could work to Salem's advantage.

"The last time [Davis] was on Limbaugh was last Tuesday, and on Wednesday, a listener called Limbaugh to talk about Mark Davis," Peroyea says. "Rush sent me a copy of the air check and said, 'Use it for promos.' It was his way of honoring Mark, because the [listener] was very complimentary of Limbaugh using Mark as a replacement."

Almost all of KSKY's current hosts will remain on the station. Bill Bennett, who currently airs from 5 to 8 a.m., will air from 5 to 7, and Mike Gallagher, who currently airs 8 to 11 a.m., will move to the 10 a.m.-noon slot. Dennis Prager will air from noon to 2 p.m.; Michael Medved's 2-5 p.m. show and Wells' 5-8 p.m. show will be unchanged. Dennis Miller will move up an hour and air from 8 to 11 p.m., and Hugh Hewitt will air from 11 p.m. to 2 a.m.

Peroyea said that this gives the station talk from 5 a.m. to 2 a.m. weekdays and the remaining three hours could be filled by repeats.

UPDATE: Just received a statement from Davis via e-mail. Here it is, in its entirety:

I was always confident that something would work out. But I didn't know whether I would have to leave town, or where that path would lead. To be able to stay in this market and help bring a station I already admired into greater prominence -- it's just a dream come true. Together with my afternoon buddy Jon-David Wells, we are going to give the station a local Texas impact that will complement their already established lineup of some of the best national shows in the industry.

Of course it will be a little odd to sit down in a studio and say a different station's name. But the folks at Salem have been so welcoming and the WBAP story turned so strange so fast the minute Cumulus took over, that the transition is instantly easier.

Next week will be busy as I get ready to plug in to a new place with a new team, but always the same mission-- to do the best shows I can for the audience I love. And as I do, there is nothing I can say to that audience to properly thank them for the patience and kindness they have shown me. I will remember it forever, and I begin this new show with a commitment like never before to join with listeners on an incredible ride-- through the 2012 elections and beyond.


TOPICS: Miscellaneous
KEYWORDS: dallas; markdavis; talkradio

1 posted on 05/27/2012 8:45:26 PM PDT by raccoonradio
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To: raccoonradio

Wasn’t that Jeff Bolton’s old time slot? Guess their new format was getting even lower ratings than it was with Jeff.


2 posted on 05/27/2012 8:47:16 PM PDT by gop4lyf (Socialism is the political dream of the unachiever, the excuse maker, and the lazy.)
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To: raccoonradio

NOOoooo!!!!

I guess NYC didn’t want him.


3 posted on 05/27/2012 8:48:58 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: raccoonradio
He's got one freebie with me. I'll set up the longwave antenna so I can dial in 660 KHz.

If it's crap, I'll turn it off. I used to listen to him on WBAP sometimes, but I can get that on a crystal set from here.

/johnny

4 posted on 05/27/2012 9:02:48 PM PDT by JRandomFreeper (Gone Galt)
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To: raccoonradio

Hopefully he’ll be too busy to fill in for Rush.


5 posted on 05/27/2012 9:36:27 PM PDT by tatown ( FUMD, FUAC, and FUGB)
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To: gop4lyf
Jeff Bolton was on KLIF, the “sister” station to WBAP now that Cumulus has taken over. He was let go one Friday afternoon and we (the listeners) never heard why till the station changed to their new format. I really enjoyed his show and would switch to Mark the last hour before Rush. Cumulus has really done a number on DFW talk radio. Who needs continuous news? You could always switch to 1080. After they dumped Jeff, then Laura Ingraham and Mark, I am wondering when they will go after Mark Levin and even Rush.

Jeff is really a great guy and a patriot. He did broadcasts from Iraq and Japan and the relief efforts of our military. He was a huge supporter of our troops and was a fair guy on the radio having a real mix of callers from both sides of the aisle. I miss hearing him and am proud to know him as a friend and one of our customers.

Honestly, I used to have all my radios on WBAP and KLIF for Jeff. Now with all the changes, it's it's Rush and Mark Levin. I'd listen to Bill Bennett but I'm just not up then. Sure wish they'd switch him with Mike Gallagher.

6 posted on 05/27/2012 10:26:16 PM PDT by Bubbette
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To: raccoonradio

WBAP’s loss. Mark Davis is my favorite AM talkshow host. First rate.

WBAP must have taken a stupid pill.

I heard that he was subbing for Rush. Real Compliment.


7 posted on 05/27/2012 10:29:55 PM PDT by Texas Fossil (Government, even in its best state is but a necessary evil; in its worst state an intolerable one)
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To: mylife
a why should we care bump.

I've replaced him with MICHAEL BERRY streaming audio out of Houston. Pert good show!

8 posted on 05/27/2012 10:39:59 PM PDT by NYTexan
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To: NYTexan

I cant do streaming audio at work.
I dont miss Davis, but Ben Ferguson aint winning me over either.


9 posted on 05/27/2012 10:43:18 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: mylife
BF must have a severely deviated septum...sounds so damn whiny it is time to turn the dial!
10 posted on 05/27/2012 10:52:02 PM PDT by NYTexan
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To: tatown
Hopefully he’ll be too busy to fill in for Rush.

First thought in my mind when I read the title.

Or, better yet, a contract that prohibits subbing elsewhere lol

11 posted on 05/27/2012 11:03:06 PM PDT by steve86 (Acerbic by nature not nurture TM)
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To: raccoonradio

Mark Davis’s response:

“The most wonderful thing about getting back on the air daily in Dallas, not that daily I didn’t take part in Dallas life, because I make it a point to always stay abreast of the latest events, whether local or national, although a lot of you only know me from subbing for Rush, where we of course discuss national news and politics all the time, and how grateful I was to Rush for all the times he allowed me behind the golden EIB mike, which, by the way, is actually gold! ....”


12 posted on 05/27/2012 11:44:51 PM PDT by Yaelle
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To: Bubbette
Bennett is interesting but I can't take his voice for to long.
I do miss Coast to Coast on my sleep timer.
13 posted on 05/27/2012 11:51:23 PM PDT by MaxMax
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To: raccoonradio
Because of his unearned arrogant condescension, I couldn't listen to Davis...and so far...Ben Ferguson is a complete idiot. WBAP traded down.
14 posted on 05/28/2012 12:09:17 AM PDT by Tex-Con-Man (T. Coddington Van Voorhees VII 2012 - "Together, I Shall Ride You To Victory")
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To: NYTexan
yhea..he (Michael Berry :) is pretty good.
listen to him on iheart.

15 posted on 05/28/2012 12:12:37 AM PDT by skinkinthegrass (WA. DC E$tabli$hment; DNC/RNC/Unionists...Brazilian saying: "$@me Old $hit; different flie$". :^)
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To: skinkinthegrass

The carpet cleaning commercials crack me up!


16 posted on 05/28/2012 12:15:11 AM PDT by NYTexan
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To: tatown
Thank God for that. Mark Davis is a good man, but he is a loquacious bird brain; when I hear him on Rush's show, I quickly turn to Dennis Prager in my time zone. Sorry Mark, Rush uses you to keep from paying others more money.
17 posted on 05/28/2012 12:42:23 AM PDT by Fungi
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To: Bubbette

Bolton was the worst talk show host ever in KLIF history. And possibly the worst host ever in the U.S.... What a dope. He needs to go back to driving trucks...


18 posted on 05/28/2012 1:17:06 AM PDT by waterhill (I Shall Remain. FUBO. Hey Rabbit, I love YOU! ?te quieres casar con migo?)
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To: Bubbette

Bill Bennet sucks too.


19 posted on 05/28/2012 1:20:33 AM PDT by waterhill (I Shall Remain. FUBO. Hey Rabbit, I love YOU! ?te quieres casar con migo?)
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To: raccoonradio

Davis is like Simone

Ill pass

PC on hot stuff

Dallas could do better

I like Michael Berry....likely cakey in denial but still good on race...very frank


20 posted on 05/28/2012 1:22:29 AM PDT by wardaddy (the GOP are cowards)
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To: waterhill

The only thing going for KLIF was C. to C.

I don’t like Ed Wallace either.


21 posted on 05/28/2012 1:25:35 AM PDT by waterhill (I Shall Remain. FUBO. She got me tied down with battleship chains.....)
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To: JRandomFreeper

May have trouble WFAN (former WNBC) out of New York is 50
KW clear channel sport station is on the same frequency


22 posted on 05/28/2012 2:05:12 AM PDT by njslim (St)
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To: raccoonradio

Mark Davis is a pompous bore. I never listen to Rush when he replaces him.


23 posted on 05/28/2012 2:48:00 AM PDT by DainBramage
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To: raccoonradio
When Mark Davis is on as a Rush stand-in, my radio automatically switches to 770 AM a Pittsburgh real, real, real oldies station.

Harvey and the Moonglows, Platters, Five Satins {and these are the newer groups}.

24 posted on 05/28/2012 4:41:10 AM PDT by USS Alaska (Nuke the terrorist savages, start today.)
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To: Yaelle
“The most wonderful thing about getting back on the air daily in Dallas, not that daily I didn’t take part in Dallas life, because I make it a point to always stay abreast of the latest events, whether local or national, although a lot of you only know me from subbing for Rush, where we of course discuss national news and politics all the time, and how grateful I was to Rush for all the times he allowed me behind the golden EIB mike, which, by the way, is actually gold!

There you have it in nutshell. The man is the most bloviating speaker I have ever heard on radio. He talks incessantly repeating himself and, like the sentence (Yes, that is all one sentence) you posted, is filled with numerous clauses.

He constantly interrupts callers and is boring as hell.

I hope this new job keeps him off Limbaugh permanently.

25 posted on 05/28/2012 4:45:41 AM PDT by raybbr (People who still support Obama are either a Marxist or a moron.)
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To: waterhill

Coast to Coast? That is a pretty entertaining show sometimes.


26 posted on 05/28/2012 5:01:11 AM PDT by jospehm20
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To: raccoonradio

My condolences to DFW.


27 posted on 05/28/2012 8:10:57 AM PDT by Vinnie (A)
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To: jospehm20

It can be very informative sometimes; and other times it can be really dumb.

They had a guy from Sweden on a few weeks ago talking about socialism and its effects on the people there; that was cool. They have some really interesting guests sometimes.

Martians and sasquatch are not cool, just dumb.

C2C is gone from the DFW market now because of this Cumulous merger. C2C has the world’s largest audience.
Very dumb decision on Cumulous.


28 posted on 05/28/2012 10:51:12 AM PDT by waterhill (I Shall Remain. FUBO. She got me tied down with battleship chains.....)
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To: waterhill

Worst host in history?? Based on what and compared to who? Ben Ferguson? Chris Krok? Did he disagree with you on the air?


29 posted on 05/28/2012 9:52:30 PM PDT by Bubbette
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To: Bubbette

Based on he sucks eggs.

You are friends with him, fine. Enjoy being his friend.
I am not, and I don’t care if I will ever be. He sucks.


30 posted on 05/29/2012 4:44:17 AM PDT by waterhill (I Shall Remain. FUBO. She got me tied down with battleship chains.....)
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To: Vinnie

DFW sucks


31 posted on 05/29/2012 4:46:53 AM PDT by waterhill (I Shall Remain. FUBO. She got me tied down with battleship chains.....)
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To: Vinnie

DFW sucks


32 posted on 05/29/2012 4:46:53 AM PDT by waterhill (I Shall Remain. FUBO. She got me tied down with battleship chains.....)
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