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Is this the 'iPad killer' at last? Microsoft unveils new Surface tablet..
UK Daily Mail ^ | June 19, 2012 | Staff

Posted on 06/19/2012 5:24:06 AM PDT by C19fan

Microsoft CEO Steve Ballmer has an uphill battle on his hands. He needs to break into the tablet market, taking on both the iconic market-leader, the iPad, as well as as an ever-burgeoning range of svelte Android tablets. However, after Microsoft's repeated attempts over 30 years to break into the tablet market, it now seems the software giant has the right tools to make it right. The Microsoft Surface tablet was officially unveiled in Los Angeles last night, and from the favourable first impressions, it looks like we have a three-way race in the tablet market. The Surface comes with a 10.6" screen, a clever magnetic cover which doubles as a keyboard, and a kickstand to hold it upright on a table. In a huge paradigm shift for Microsoft, the traditional Windows Desktop has been scrapped for Microsoft's new 'Metro' tile-based theme.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Computers/Internet
KEYWORDS: ipad; microsoft; tablet
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Too little too late??? No mention of the price point but I would have to believe it would need to undercut the iPad.
1 posted on 06/19/2012 5:24:14 AM PDT by C19fan
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To: C19fan

Too late to the game to be an iPad killer, but I can see this easily taking a lions share of business sales as it has tons more business functionality than the iPad.

But, the iPad will still be the premiere toy to play video’s, music, games etc.

I do see this moving to number 2 in the market and booting the android tablets to the rear though.


2 posted on 06/19/2012 5:28:23 AM PDT by commish (Freedom tastes sweetest to those who have fought to preserve it.)
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To: C19fan

They are marching to their ‘ZUNE’... (roflol)


3 posted on 06/19/2012 5:28:23 AM PDT by Pikachu_Dad (Impeach Sen Quinn)
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To: C19fan

Somebody will always build a better one. I love my iPad, but I’ve seen some of the stuff that Surface can do... and it’s going to be neat— if not in this exact release, then someday.


4 posted on 06/19/2012 5:28:57 AM PDT by Ramius (Personally, I give us one chance in three. More tea anyone?)
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To: C19fan

The notion that I will be able to have a real fully function computer tablet running my actual business software is appealing.

Also appealing is the fact it will fit in perfectly with the windows office environment.

It will probably be 50% less expensive at least too.


5 posted on 06/19/2012 5:31:26 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: C19fan

Even if it does, the fact that it’s not “magical” will deter most iPad fans from looking twice at it.

And that’s a shame, considering that this is such a nifty design. I don’t like Microsoft, but they did a good job with this.


6 posted on 06/19/2012 5:31:57 AM PDT by Cato in PA (1/26/12: Bloody Thursday)
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Comment #7 Removed by Moderator

To: C19fan

Surface.

Sounds like a herbicide or insecticide.


8 posted on 06/19/2012 5:33:42 AM PDT by carriage_hill (All libs & most dems think that life is just a sponge bath, with a happy ending.)
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To: newfreep

Is the keyboard a standard part of the device?

That would make me seriously consider a tablet device. Touchscreens are just too inefficient for what I would need a portable device to do and most I’ve seen for the ipad are kinda kludgy.

Of course, that’s assuming MS didn’t decide to eliminate all the keyboard functionality in the new OS...


9 posted on 06/19/2012 5:37:39 AM PDT by chrisser (Starve the Monkeys!)
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To: C19fan

It looks cool, but it uses Windows. I’m not spending that kind of money on a tablet for it to be taken down by a virus in the first month. I’ll stick with Android.


10 posted on 06/19/2012 5:38:19 AM PDT by wolfman23601
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To: carriage_hill

and ipad resembles a female hygene product...


11 posted on 06/19/2012 5:38:40 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: C19fan

It will be a horrendous failure because people make fun of the name, or compare it to some other unsuccessfule MS product.


12 posted on 06/19/2012 5:39:05 AM PDT by tacticalogic ("Oh, bother!" said Pooh, as he chambered his last round.)
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To: C19fan

Price point and battery life are two big question marks.


13 posted on 06/19/2012 5:41:17 AM PDT by kevkrom (Those in a rush to trample the Constitution seem to forget that it is the source of their authority.)
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To: C19fan
Finally!

I design powerful and sophisticated business applications using Excel with VBA. Rival million dollar software for a fraction of the cost. Finally have a tablet that can use Excel with VBA.

This will help business.

14 posted on 06/19/2012 5:42:18 AM PDT by FatherofFive (Islam is evil and must be eradicated)
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To: chrisser

My understanding is that the keyboard is on the inside of the metal plate cover which attaches magnetically to protect the screen when being carried.


15 posted on 06/19/2012 5:47:19 AM PDT by Sudetenland (Member of the BBB Club - Bye-Bye-Barry!!!)
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To: C19fan

I love competition because it drives development and improvement while keeping prices down. Right now it is the new baby on the block and it will take time to see how time and experience plays in this marketplace.


16 posted on 06/19/2012 5:49:31 AM PDT by SES1066 (Government is NOT the reason for my existence!)
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To: FatherofFive

it will REALLY help if it will work on an airplane seat tray in coach.


17 posted on 06/19/2012 5:49:31 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: Sudetenland

Yes, you are right. Two styles. One has slightly raised keys.


18 posted on 06/19/2012 5:50:36 AM PDT by jdsteel (Give me freedom, not more government.)
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To: Sudetenland
My understanding is that the keyboard is on the inside of the metal plate cover which attaches magnetically to protect the screen when being carried.

... which appears to be an add-on accessory for the Surface. I'd say the odds are 50/50 that someone develops a smart cover/keyboard combo for the iPad and gets it to market before the Surface is officially released.

19 posted on 06/19/2012 5:58:09 AM PDT by kevkrom (Those in a rush to trample the Constitution seem to forget that it is the source of their authority.)
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To: Sudetenland

Thanks!

I can see this device beeing very successful, if done right and priced right.

IPads, in my experience, have very little enterprise penetration. Designing/porting apps to it involves a whole separate suite of tools and experience, and plenty of business apps aren’t ported outside the MS world.

This device would potentially leverage most enterprises’ existing Windows infrastructure, and could serve as a laptop replacement for a whole bunch of users. Huge cost advantage over the iPad for an enterprise in terms of training, support, development costs, software costs, etc.

The iPad is often like a round peg in a square hole when it comes to business, and Apple doesn’t seem to want to pursue that market segment. For all it’s flaws, MS dominates the enterprise market and Apple (nor anyone else) is not in a position to change that. As someone in IT, it would be an easy decision for me to adopt this device if it works as marketed.

I think the iPad is a neat device, but I can only make a business case for it for a tiny set of users, and only if they have a laptop/desktop too. When you factor in all the ancillary costs, I can’t recommend it at all.


20 posted on 06/19/2012 6:02:22 AM PDT by chrisser (Starve the Monkeys!)
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