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STUCK HUCK: Palin Snub Symbolizes Poor Start
Radio Equalizer ^ | 6/23/12 | Brian Maloney

Posted on 06/23/2012 1:42:19 PM PDT by raccoonradio

Huckabee Radio Talk Show Off To Extremely Slow Start

*** EQ EXCLUSIVE ***

With mainstream media expectations so high, Mike Huckabee's new radio talk show was probably bound to disappoint. But newly-available hard data reveals a gaping donut hole where the audience should be.

It's an ominous sign for Cumulus Media, Huck syndicator and new owner of ABC Radio's largest AM legacy news-talk radio stations.

Widely touted as the "civil" answer to Rush Limbaugh's regime-threatening political effectiveness, the former Arkansas governor became an establishment darling earlier this year when the talk titan got caught up in the Sandra Fluke controversy.

In addition to hundreds of other media outlets, The Wall Street Journal played up his chances of tackling Limbaugh with this fawning coverage:

"Mike Huckabee will pose the most formidable challenge to Limbaugh that I can remember from a conservative hosting in the same time slot and being backed by a major company," said Michael Harrison, publisher of Talkers Magazine, a talk-radio trade journal.

But the strategy behind Huckabee's new positioning has been flawed from the start: though "civil", his delivery is generally regarded as stiff and dry. Weak performance has opened him up to ridicule from both left and right, including libtalker Randi Rhodes, as seen below:

(see clip on original link)

Far more damning was last week's embarrassing Bristol Palin interview no-show. Triggering a Huck scolding, the former Alaska governor's daughter responded by saying she was unaware of the appearance and would rather spend her time appearing on Limbaugh's program anyway.

Equally important: Huck's conservative credentials have become increasingly suspect. If he's really destined to replace Limbaugh on WABC, WLS / Chicago, WBAP / Dallas and many others, how does defending Michelle Obama build that case?

clip

In 2007, the late Robert Novak nailed Huck's real agenda here: "Huckabee is campaigning as a conservative, but serious Republicans know that he is a high-tax, protectionist advocate of big government and a strong hand in the Oval Office directing the lives of Americans. Until now, they did not bother to expose the former governor of Arkansas as a false conservative because he seemed an underfunded, unknown nuisance candidate. Now that he has pulled even with Mitt Romney for the Iowa caucuses and might make more progress, the beleaguered Republican Party has a frightening problem."

But enough with perceptions: let's look at the facts. According to newly-released Arbitron audience data, the Huckster is off to the kind of start that makes Air America Radio appear downright successful.

That's despite enjoying an avalanche of free publicity upon his debut.

And that's even before we compare him to Rush, as Huck doesn't stand on his own, either:

In New York City, where he currently airs evenings on WOR-AM, Huck ranked just 20th overall in the broadest audience demographic, listeners six and older.

Houston's KSEV registered a tiny 0.1 overall audience share during his timeslot, good for 43th place in what should be a friendly environment.

In Seattle, heard from 4-6pm local time, Mike drew a 0.2 on KCIS-AM, for a 36th place finish.

A similar story in Cincinnati: 0.2 overall and 31st place on WQRT-AM.

Hartford: 0.0 at WDRC-AM

Adding markets where Huckabee goes head-to-head with Limbaugh only underscores the futile nature of this battle:

In San Francisco, where Mike's heard on KSFO, Rush has a 143.4% larger overall audience.

In Dallas, where Cumulus seeks to remove Limbaugh from his longtime home at WBAP, El Rushbo is CRUSHING the Huckster with eleven listeners for every one fried squirrel fan. Mike ranks 40th in the Metroplex.

Portland Oregon: Rush's ratings are 1444% higher. Huck ranks 27th there, heard on KUFO-AM.

Salt Lake City: Rush beating Mike by 13900%. The latter ranks 40th at KKAT.

Providence / New Bedford / Fall River: Huck stuck in 44th, Rush with 766% higher ratings.

Jacksonville: Rush beats by 8500%, Huck takes 27th place.

We used 6+ data here, though advertisers usually favor Adults 25-54. But the picture isn't brighter there, either.

Moreover, in most of these metro regions, the trend is actually moving further against Huckabee.

We could only find one place where the former GOP presidential candidate fared relatively well: in Nashville, from noon-1pm at WWTN-FM, resulting in 12th place and a respectable 4.1 overall share. Perhaps he could become a local host there.

The bottom line: we know why the establishment media loves Huck, but we can't figure out why Cumulus would willingly undermine itself with this truly doomed effort, unless they're looking for a giant tax write-off.

Radio execs cannot force listeners to tune into a bad program, no matter how hard they try. It's a lesson they NEVER, ever seem to learn.


TOPICS: Miscellaneous
KEYWORDS: gope; huckabee; huckster; mikehuckabee; nannystater; talkradio; waronrush
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Cumulus will also give us Geraldo soon.
1 posted on 06/23/2012 1:42:30 PM PDT by raccoonradio
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To: raccoonradio

It is a terrible show. Mediocre as his TV show was, it was a winner compared to his radio snoozefest.


2 posted on 06/23/2012 1:46:54 PM PDT by jjotto ("Ya could look it up!")
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To: raccoonradio

Ah Jerry and Huck. Whatta Lineupzzzzzzzzzzz.........


3 posted on 06/23/2012 1:49:15 PM PDT by Shady (The undeniable truth of the Obama Administration...The numbers do not lie.)
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To: raccoonradio

Huck has hucked himself. He is a mixed bag that is too mixed. Even his TV show puts me to sleep. Rush and Hannity have earned their credentials big time — top two in my book.


4 posted on 06/23/2012 1:49:43 PM PDT by EagleUSA
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To: jjotto

Mike-roscopic ratings. I stumbled across his talk with David Horowitz (the conservative not the consumer expert) but didn’t last too long, while in VT/NY border area.


5 posted on 06/23/2012 1:49:47 PM PDT by raccoonradio
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To: jjotto

Didn’t the media promote this show as their attempt to control conservatives?


6 posted on 06/23/2012 1:49:55 PM PDT by nickcarraway
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To: raccoonradio
Huck is just another go-along to get-along insider.
7 posted on 06/23/2012 1:52:27 PM PDT by E. Pluribus Unum (Government is the religion of the sociopath.)
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To: raccoonradio

Just huck Huckster’s show altogether. Guy is an empty suit. A fraud. Judas Goat. Con man. Slimester. Snake Oil salesman.


8 posted on 06/23/2012 1:56:54 PM PDT by Secret Agent Man (I can neither confirm or deny that; even if I could, I couldn't - it's classified.)
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To: raccoonradio
Triggering a Huck scolding, the former Alaska governor's daughter responded by saying she was unaware of the appearance and would rather spend her time appearing on Limbaugh's program anyway.

Boy, what a putdown! I like it! I have never trusted Huckabee. Something about him tells me he not really conservative.

9 posted on 06/23/2012 1:57:04 PM PDT by rawhide
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To: raccoonradio

Huck will never appeal to liberals, because they think of him as a conservative fundamentalist. And he will never appeal to conservatives, because he isn’t.

That doesn’t leave him with much of an audience.


10 posted on 06/23/2012 1:57:30 PM PDT by Cicero (Marcus Tullius)
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To: raccoonradio

Now what was it I said back when.....OH YA you will loose your investment.


11 posted on 06/23/2012 1:58:34 PM PDT by W. W. SMITH (Maybe the horse (RNC) will learn to sing)
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To: raccoonradio

Wow! Cumulus is trying to replace Rush on WBAP in Dallas?

There has been a lot of repositioning on that station that could ultimately hurt their ratings. Dumping Rush could be a really bad move in the age where you don’t really have to listen to a show on the radio to hear the broadcast.


12 posted on 06/23/2012 1:59:02 PM PDT by berdie
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To: jjotto

This is what we got in place of Beck here in DFW. So I tuned my radio to a station that plays both kinds of music, country and western.


13 posted on 06/23/2012 2:03:51 PM PDT by fella ("As it was before Noah, so shall it be again.")
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To: raccoonradio

I’ve never cared for the Huckster soooo I certainly will NEVER listen to his show!


14 posted on 06/23/2012 2:05:29 PM PDT by Cricket24 (Telling the truth is not attacking someone!)
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To: raccoonradio
The only thing tangentially entertaining about Huckabee. Well, maybe Huckleberry Hound too.

15 posted on 06/23/2012 2:09:17 PM PDT by I see my hands (It's time to.. KICK OUT THE JAMS, MOTHER FREEPERS!)
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To: fella

hehe

Where I’m at, Beck was pushed to an earlier time and a local guy was let go for Huckabee. Our office radio now tunes in the noon farm report until Limbaugh starts.


16 posted on 06/23/2012 2:09:17 PM PDT by jjotto ("Ya could look it up!")
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To: raccoonradio

No, the true symbol of his poor start isn’t the scheduling error so much as that if it weren’t for the scheduling error, nobody else would know or care that he had a radio show.


17 posted on 06/23/2012 2:09:52 PM PDT by RichInOC (Palin 2012: The Perfect Storm.)
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To: raccoonradio; All
Huck...has a time slot 8pm-?, in CKY
can't bear to listen to that moronic host.
....he was parroting most of the liberal media.

18 posted on 06/23/2012 2:11:06 PM PDT by skinkinthegrass (WA DC E$tabli$hment; DNC/RNC/Unionists...Brazilian saying: "$@me Old $hit; different flie$". :^)
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To: raccoonradio

The second I heard his tag line on the first day of his show - ‘less confrontation, more conversation’ - I turned it off. Its been off since.


19 posted on 06/23/2012 2:11:25 PM PDT by skeeter
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To: EagleUSA

20 posted on 06/23/2012 2:12:16 PM PDT by Waywardson (If you fear Obama..... vote for Romney. If you fear God... DON'T !)
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To: raccoonradio
IMO, he's gross.


21 posted on 06/23/2012 2:14:02 PM PDT by I see my hands (It's time to.. KICK OUT THE JAMS, MOTHER FREEPERS!)
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To: raccoonradio
Widely touted as the "civil" answer to Rush Limbaugh's regime-threatening political effectivenes

LOL. These idiots just don't get it. There is nothing at all uncivil about Rush. He simply says things the way they are without sugar coating them. It's quite refreshing and is why he is popular. I listen to Rush whenever I can and wouldn't spend a minute listening to the Huckster.

22 posted on 06/23/2012 2:17:50 PM PDT by KevinB (We'll stop treating Obama like a dog when he stops treating us like a fire hydrant - Fred Grandy)
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To: raccoonradio
The fundamental problem with huckleberry is that he has absolutely nothing original to say. The simple fact is, there is no reason to listen or watch him.
23 posted on 06/23/2012 2:18:33 PM PDT by hinckley buzzard
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To: nickcarraway
If "mainstream media expectations" were "so high," then sho yo right, Huckleberry is nothing but a msm flunkie.
24 posted on 06/23/2012 2:21:48 PM PDT by hinckley buzzard
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To: RichInOC
LOL! true dat. Only way I knew he even was having a program was the publicity over being "snubbed."
25 posted on 06/23/2012 2:25:01 PM PDT by hinckley buzzard
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To: KevinB

Ditto.


26 posted on 06/23/2012 2:26:46 PM PDT by PA Engineer (Time to beat the swords of government tyranny into the plowshares of freedom.)
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To: I see my hands

Good God, I think that pic just gave me a seizure.

That is extremely difficult to focus on lol.


27 posted on 06/23/2012 2:30:50 PM PDT by chris37 (Heartless.)
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To: raccoonradio

I refuse to watch any TV program that includes Huckabee or Geraldo so why would I even think about listening to them on the radio?


28 posted on 06/23/2012 2:32:57 PM PDT by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
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To: raccoonradio
the "civil" answer to Rush Limbaugh
Gee, Huck. You're a amazing guy... in your own mind.
29 posted on 06/23/2012 2:32:57 PM PDT by samtheman (http://www.washingtontimes.com/news/2012/jun/21/obamas-socialist-designs/)
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To: jjotto
Someone need to let Cumulus (and Huck) in on the secret that a successful talk show should be informative, entertaining and interesting. Listening to Huckabee is not much better than watching paint dry.
30 posted on 06/23/2012 2:33:56 PM PDT by Baynative (REMEMBER: Without America there is no free world!)
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To: raccoonradio

What Rush makes look so easy.... isn’t.


31 posted on 06/23/2012 2:39:49 PM PDT by upsdriver
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To: jjotto
Huck would be a good host for a revised Hee Haw radio show.
32 posted on 06/23/2012 2:42:24 PM PDT by Average Al (Forbidden fruit leads to many jams.)
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To: Cicero
Huck will never appeal to liberals, because they think of him as a conservative fundamentalist. And he will never appeal to conservatives, because he isn’t.

the huckster is ELMER GANTRY

33 posted on 06/23/2012 2:44:19 PM PDT by Donald Rumsfeld Fan (The)
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To: raccoonradio

Huckabee is despicable:

http://www.arktimes.com/arkansas/gifts-solicited-for-gov-huckabee/Content?oid=864695


34 posted on 06/23/2012 2:44:54 PM PDT by trisham (Zen is not easy. It takes effort to attain nothingness. And then what do you have? Bupkis.)
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To: raccoonradio

The Huckster isn’t a conservative, he’s a big-government nanny-state populist.

Remember when O’Reilly “the finger-in-the-air populist” tried to go up against Rush? How’d THAT go? :)


35 posted on 06/23/2012 2:48:39 PM PDT by Matchett-PI ("There is no limit to the depravity of the liberal mind" ~ Rush Limbaugh 5/23/12)
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To: I see my hands

Holy cow! I haven’t had a drink for years but looking at the Huck picture you posted makes me feel totally drunk! LOL


36 posted on 06/23/2012 2:50:24 PM PDT by House Atreides
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To: I see my hands

Oh good Lord!!!! My eyes, my eyes!

That scared the heck out of me. LOL :p

I don’t like Fluckabee. He tries too hard to come off as a caring humble person, then he turns around and slams conservatives.


37 posted on 06/23/2012 2:53:36 PM PDT by mardi59 (THE REBELLION IS ON!!!)
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To: raccoonradio

Can you spell toast?


38 posted on 06/23/2012 2:54:00 PM PDT by tx_eggman (Liberalism is only possible in that moment when a man chooses Barabas over Christ.)
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To: raccoonradio

After 21 yrs of listening to Rush, he is almost like family to me. Huck is minor league and his gig will soon be over and out.


39 posted on 06/23/2012 2:56:05 PM PDT by JPG (Don't just talk about it, make it happen.)
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To: I see my hands

Dang! That’s creepy!


40 posted on 06/23/2012 3:03:52 PM PDT by JaguarXKE (If my Fluffy had a puppy, it would look like the puppy Obama ate!)
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To: raccoonradio

Let’s make the Huckster’s show a success. This will keep him away from office where he can do real damage to freedom and to America! I don’t want the Huckster to be president.


41 posted on 06/23/2012 3:15:20 PM PDT by rurgan (Sunset all laws at 4 years.China is destroying U.S. ability to manufacture,makes everything)
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To: EagleUSA

I can’t listen to Hannity, listen to Belling on WISN instead, a little harsh but right on the money and sometimes hilarious.


42 posted on 06/23/2012 3:37:40 PM PDT by Shady (The undeniable truth of the Obama Administration...The numbers do not lie.)
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To: All

My Mon-Fri line up

Laura Ingraham (8am to 11am)
Rush Limbaugh (11am to Noon)
Dana Loesch (Noon to 3pm)
Sean Hannity (3pm to 5pm)
Mark Levin (6pm to 9pm)

Dana Loesch Wiki
http://en.wikipedia.org/wiki/Dana_Loesch

Dana’s Mon-Fri radio Show: (Noon to 3pm CST)
There is also a video live stream on Breitbart
http://www.971talk.com/Other/streaming.html


43 posted on 06/23/2012 3:52:29 PM PDT by ak267
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To: rawhide

Actually, this story can’t get the facts right. She said that yes, she had given her contact info to Huckster’s staff and was prepared to be interviewed but Huckster’s staff never got back to her, so she never had been scheduled. She didn’t say she was unaware of the interview.

Huckleberry then chewed her out on air for just blowing off an arranged interview, not realizing his staff had messed up.

So, yes, she said she’d rather call into Limbaugh anyway, but she did not say she was unaware.

Would it be too much for journalists to get their facts straight?


44 posted on 06/23/2012 4:03:02 PM PDT by Houghton M.
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To: raccoonradio

NO ONE including Huck can stand up to Rush.....

It’s Rush, Mark, Beck and the rest


45 posted on 06/23/2012 4:14:31 PM PDT by The Wizard (Madam President is my President now and in the future)
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To: raccoonradio
"Widely touted as the "civil" answer to Rush Limbaugh's regime-threatening political effectiveness, . . .

Huck just got civilly told to get lost.

46 posted on 06/23/2012 4:42:51 PM PDT by YHAOS (you betcha!)
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To: raccoonradio
Widely touted as the "civil" answer to Rush Limbaugh's

Just toooo bland....

as for Rush...I turn off to another station as soon as he goes on about his golf and "two for tea"

But Levin is on all the time.

47 posted on 06/23/2012 4:59:20 PM PDT by spokeshave (The only people better off today than 4 years ago are the Prisoners at Guantanamo.)
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To: raccoonradio
"Mike Huckabee will pose the most formidable challenge to Limbaugh that I can remember from a conservative hosting in the same time slot and being backed by a major company," said Michael Harrison, publisher of Talkers Magazine, a talk-radio trade journal.

HAHAHAHAHAHAHAHAHA - what a deluded opinion!

The Huckster is on the air in my area. Sorry Huckster, but when I accidentally tune into your show, I tune out ASAP. I won't listen to a minute of your program, you RINO phony.

Hey Huckster - have you called the families of the slain police officers in the Tacoma area, killed by one of your pardoned criminals, yet? No? I didn't think so.

Go soak your head, you loser.

Is there an Intrade listing for betting on the survival time of Huckster's show, in months?

48 posted on 06/23/2012 5:22:28 PM PDT by bkopto (Obama and Biden merely symptoms of a more profound, systemic disease in American body politic.)
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To: raccoonradio
Widely touted as the "civil" answer to Rush Limbaugh's

Just toooo bland....

as for Rush...I turn off to another station as soon as he goes on about his golf and "two for tea"

But Levin is on all the time.

49 posted on 06/23/2012 6:10:43 PM PDT by spokeshave (The only people better off today than 4 years ago are the Prisoners at Guantanamo.)
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To: EagleUSA

It’s no mistake that the biggest stars in radio (Rush & Hannity) are radio jocks. They wanted to be in radio before they discovered politics. They are very talented broadcasters.


50 posted on 06/23/2012 6:39:48 PM PDT by miss marmelstein
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