Skip to comments.Can Windows 8 PC Partners Still Trust Microsoft?
Posted on 06/25/2012 11:51:12 AM PDT by SeekAndFind
Less than two weeks ago, Microsoft shocked the technology world by announcing Surface, a Microsoft-branded family of convertible PCs. One of the convertibles featured NVIDIAs Tegra 3 and Windows RT and the other, an Intel Core i5 Processor with Windows 8.
Details on pricing, availability, battery life and distribution were not discussed, but Surfaces differentiating features were. These differentiating features were thin, detachable keyboards (Touch Cover), magnesium cases (VaporMg) and durable kickstands. While Surface isnt ready to ship, it is clear Microsoft had worked on it for at least a year. If Microsoft had access to its OEM designs and knew what they were going to ship and how they were to be priced and marketed, can PC OEMs ever trust Microsoft?
I spent 21 years as a Microsoft OEM partner or as a technology provider to Microsoft OEMs. That means Ive seen up close and personal the good (Windows XP), the bad (Windows ME), and the ugly (Windows Vista). Where does Surface fall? Its hasnt launched yet, but on slides and in pictures, Surface looks real compelling.
Ive always been a fan of convertibles, and with the added PC functionality at the right price, will be very successful. If Surface is successful, other Windows RT and Windows 8 tablet OEMs will have a very hard time competing on anything but price. That is, unless they can find some niches like gaming or maybe even enterprise. No one knows exactly how Surface will approach enterprise, but there may be an opening for others.
Privately, PC OEMs are enraged about Surface, and not necessarily why you may think. Sure, they are angry that their partner is now their competitor, but they are angrier about the way Microsoft did it. It gets back to Microsofts access to OEM tablet designs.
(Excerpt) Read more at forbes.com ...
Microsoft had early access to OEMs Windows 8 physical designs, so they reportedly knew exactly what OEMs were to launch. Apparently, a few weeks ago, Microsoft held executive- level reviews with Windows 8 tablet OEMs to get even further details on OEM launch and marketing plans and pricing.
Then a few weeks afterward, the Surface launch occurred which to most industry observers looked professional, but rushed. Is this just a coincidence? Ill let you be the judge of that.
Should this be viewed as a violation of trust or Microsoft doing what needs to be done to increase their chance of success that wasnt being done by OEMs?
Microsoft needs other companies to produce the Surface, if it is to succeed. So I doubt that Microsoft will screw them over. If it screws their partners over, the Surface tablet will be DOA.
What will likely happen is Microsoft’s Surface will be a premium device that you pay a premium price for. The other partner’s Surfaces will be tablets that won’t cost as much.
There was an interesting article in the NY Times about how MS felt they had exhausted themselves with OEM’s because flat out the OEM’s just weren’t innovating. The HP Slate when it demoed was a small, sleek, light and decent device but by the time it hit the market had blown up and became unusable, HP simply let the manufacturers take over and didn’t implement the touch technology that MS had wanted. MS would receive a prototype that they considered good and the OEM’s would turn around and release a ho-hum underpowered POS that deviated from what they had shown MS. This is MS throwing down the gauntlet to them, either shape up with your offerings or we will cut you at the knees. MS knows and so does their hardware partners, that if they wanted too they could subsidize the devices to the point where they can’t compete at all. MS won’t start that way but if the OEM’s don’t start waking up they certainly will go that way.
Life partnering with MS has always been about being the frog to their scorpion, eventually they always get you, you just hope you make enough money to survive it. Many are the products I’ve worked on that tied to MS products only to suddenly see those features become part of their product. They nailed us with Exchange 2007, luckily their implementation blew, then they dropped the feature again in 2010.
assume they did have access to OEM designs and the designs were pure manure. MS would be smart to show them how they wanted the job done.
so far every OEM design of a MS tablet has been wanting.
so now the real question is can the OEM’s do it better? Cheeper?
seriously how much competition is a $1000 tablet?
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