Skip to comments.Wine’s Sweet Spot Is a $20 Bill
Posted on 07/25/2012 4:34:22 PM PDT by nickcarraway
WHATS the right price for a bottle of wine? Silly question, I know. All sorts of prices are right, depending on the quality of the wine, the scarcity, the demand and other economic, social and psychological imperatives.
Strictly speaking, a wine can be a great value at $10 or $200, though for most of us, a steal at $200 is small consolation, like a $5 million apartment deemed an excellent deal because its price has dropped by half.
Beyond the realm of the theoretical, though, there are wine bulls-eyes where high values intersect with low prices. On the low end, that sweet spot ranges from $15 to $25; practically speaking, lets call it $20.
Now I admit: $20 a bottle is not cheap. For that price, you could buy 10 bottles of Two-Buck Chuck, headaches no extra charge! For a little more (say, $10 a bottle), you can find wine that is perfectly palatable. But is palatable good enough?
Not for me. I want wine that excites me, that feels so good to drink that one sip urges on the next and the next after that. I want a wine that tells a story of a place and a people and a culture, that is not the predictable equivalent of a franchise restaurant but more like a little mom-and-pops, where youre not always sure what youll find but you know it can have the capacity to inspire.
You might be able to find a bottle like that for $10. But its rarer than you think. At $15 to $25, though, the odds swing decidedly in your favor. With a little experience, you can find dozens of joyous bottles, plucked carefully from the ranks of the routine.
(Excerpt) Read more at nytimes.com ...
I like Kendall Jackson. It’s just shy of $20.
J. Lohr cab is my fav. Not bad priced, have gotten it at Costco for $9.95.
I have found some very tasty ‘Victor’ Merlot and Cabernet for $10 to $16 (Italian)
I’ll have to keep an eye out for it. Thanks for the heads up.
I bought a bottle of Malbec last week and liked it a lot....some of you winos...er..experts out there....any suggestions on the best Malbec’s?
I would rather spend $40 on a good bottle of Scotch with four times the alcohol content of a bottle of wine; I figure I’m ahead. Plus, with less carbohydrate; I make up on with good appetizers.
Is it 5:00 PM yet?
It’s always 5pm somewhere...
I think the article is pretty darn close with the 20 dollar thing.
I wish I could help, but I don’t know a great deal about wine. Being in college, my typical buy is a big bottle of Yellow Tail Merlot. Kendall Jackson is for special occasions. Hopefully someone else can help you out.
Victor has a Pinot Noir that runs about $16 that is sold under the ‘Gabrielle’ label. It us under-priced and could easily be $25 or $30 a bottle. We loved it.
http://wine.woot.com is my favorite stop for wine - typically slightly above the $20 mark, but counting shipping and winery direct, it seems worth it to me. If you do stop there, read the discussion. Frequently you’ll be talking to the vintner as well as references to ratings and previous offerings.
I'll have to look for that one - if for no other reason than the "label."
Found this, if you like-
Also in the U.S.
(not sure where you are)
I worked security for Redwood Creek at several fairs and food tastings. Good and inexpensive.
Back around 1980 SNL used to have a regular skit with winos who only drank expensive wine. I wish I could find a pic from that skit to post here. :) Can’t find that... so this’ll have to do...
MIDNIGHT CHOIR (Mogen David)
Larry Gatlin And The Gatlin Brothers Band
[D] The doors to the mission open at seven
And the soup will be ready about [A7] nine
Right now its six-thirty, they’re ragged and dirty
They standin’ and sittin’, and layin’ in [D] line
First they’ll do a little singin’, then hear a little preachin’
And get saved for the 3rd time this [G] week
A bowl of soup later and a [D] pat on the shoulder
And by [A7] midnight, they’re back on the [D] street.
[D] They walk to the corner of 4th street and Broadway
Then take the first alley on the [A7] right
One of them asks a stranger, how ‘bout a hand
And he gives ‘em one finger at a [D] time
Then they spot an old buddy, with a bottle of heaven
Then pass around what means ev’ry-[G] thing
One bottle for four, thank [D] God, someone scored
And now the [A7] Midnight Choir starts to [D] sing.
CHORUS: A CAPPELLA
Will they have Mogen David in heaven
Dear Lord, we’d all like to know
Will they have Mogen David in heaven, Sweet Jesus
If they don’t, who the hell wants to go.
Will they [G] have Mogen David in [D] heaven
[E] Dear Lord, we’d all like to [A7] know
Will they [G] have Mogen David in [D] Heaven, Sweet [G] Jesus
If they [D] don’t, who the [A7] hell wants to [D] go.
Oh! ... [G] (Come on now...)
If they [D] don’t, who the [A7] hell wants to [G] go, [D] Dear God.
As for whites, personally, anything over 20 and I'm just not tasting the difference. A 15 dollar Savignon Blanc form NZ tastes as good and in many cases (Kim Crawford) as a 20 or 50 dollar Pouilly Fume.
De gustibus non est disputandum.
Does it come with a 55 gallon steel drum for my evening fires?
Thanks, I’ll look them up.
You need to purchase that seperatly.
Hah the owner of the company my daughter works for is always talking about how all he does is herd cats. We were at my favorite outlet grocery store and found a box of Herding Cats wine for $9.99 for him. Boy did he get a laugh out of that. He drank it too. ;)
There’s tons of tasty wines for under $12.00 a bottle, particularly if you shop the sales or buy by the case.
Yellow Tail Chardonnay can be found for $8.00 a bottle and is wonderful when served deeply chilled on a hot summer day.
Good reds are out there too. 337 Cabernet Sauvignon can be found on sale for $10.00 a bottle, and is quite delicious.
I know 1984 is a long way back, but Far Niente Chardonnay was $5 a bottle and a steal back then - very good for the price. Now it’s usually well above $50 a bottle. I don’t mind paying that much as long as it’s an exceptional Vintage.
I like the taste of red wine but I don’t drink because two or three sips make me light headed, so I stay away from alcohol.
Last week Mrs. JohnnyP and I went for a nice lunch at Sabatini’s Italian Sausage place on Lido Isle. It’s been about thirty five years since I’ve had any wine, so I decided to order a glass of their house wine without checking the price. Yikes, $10 a glass and I only took four small sips with lunch, left about half of it. Any more and I would have had to ask Shirley to drive home. Tasted good, though. For me, I could only enjoy it in bed before sleep.
Chilean Panilonco Carmenere at about $2.99 tastes like a $15-$25 bottle of wine from Trader Joes. Varies a bit, year by year, but fairly constant.
This clown needs to get a life. Good things to eat and drink are fine - don’t get me wrong - but such a small fraction of life that I wonder about people who make such things the center of their lives.
I make an awesome Jalapeno wine and a really good Almond/Raisin wine.
Refreshing Whitr my favorite, 14.90 with tax.
The Jalapeno wine intrigues me...any hints?
The minimum price of wine is a drink that doesn’t taste bad.
In experiment after experiment, wine “experts” were unable to tell expensive, fine wines from “almost” bottom of the barrel wines.
They also discovered that most personal label and type taste in wine is based on associations that drinker has with that wine. That is, the food he drank it with, his company, and whether he was enjoying himself at the time or not.
Of course, some wines are so distinct, like heavy, sweet port wines, that they are hard to miss. Likewise, it’s pretty easy to spot “damaged” wines that have a bruised or vinegar taste, from improper storage or travel.
And travel is very important to taste. Wine at the winery where it is produced will almost always been better than after it has been trucked a few hundred miles.
all i drink are local wines and to me, Shalestone is as good as it gets around here
Merlot - 2008 $22
Pinot Noir - 2010 $24
all they make are reds cause like Rob says, why make wine you don’t like? so no whites
Yep that’s it. rofl
I've tried some very expensive wines but I find that the point of diminishing returns occurs around the $40 pricepoint. The difference between a $40 and a $200 bottle of wine is not that noticeable to me. But once you get below $15, it's pretty much undrinkable.
"... Thirty twice." That's $0.60, not $60.00...
(from the vintage advertising ditty of an Ernest & Julio fortified vintage offering.)
We like J Lohr also. One of our mainstay’s is Dynamite Cabernet. Its about $12 in the grocery but we found a wine shop where we get it for $10. It has a good oak finish.
You need to find a better retailer. I think it’s around $12 at Total Wine.
At $20 you should be into Sonoma Cutrer, if you like the KJ style of chardonnay. Further on up the food chain try Rombauer or Mer Soleil.
There happens to be a bottle of that sitting on the bar right now here at the beach condo we’re in this week in FL. I love going into TJs and buying a bunch of stuff in the $5-$12 range, trying to find something that punches above its weight cost-wise.
We do have a Trader Joes here in our area. We drink the two buck chuck and we used to get a cab called Bears Lair for about $5.99 that was really tasty. Have not seen it recently. We will look for that Pinot Noir.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.