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Where's the beef (and beer)? Grocery store gives guys a 'man aisle'
MSN ^ | 07/26/2012 | By Jessica Chou

Posted on 07/26/2012 9:56:08 AM PDT by Responsibility2nd

Sometime last year, Procter & Gamble Co. was throwing around some crazy ideas of creating a grocery aisle specifically for men, apparently a brand new breed of consumers walking around grocery stores.

The idea was to give the lonely male lost in a supermarket a fun shopping experience, putting everything a man's man would need in one place. And New York City's Westside Market has gone and done just that.

"People rarely cater to men in the supermarket," COO Ian Joskowitz told us over the phone. "So I thought let’s do something fun, get people talking, something guys would like. So we started discussion, and it’s funny because most of us came up with a very similar list."

(Excerpt) Read more at bites.today.msnbc.msn.com ...


TOPICS: Food; Society
KEYWORDS: groceries; grocery; males; manaisle; men; misandry; shopping
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Sexism? or a good idea?
1 posted on 07/26/2012 9:56:13 AM PDT by Responsibility2nd
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To: Responsibility2nd

Hmm, this article was just posted on FR and pulled for some reason.


2 posted on 07/26/2012 9:59:45 AM PDT by saganite (What happens to taglines? Is there a termination date?)
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To: Responsibility2nd

This article take the position that men in the grocery store are unusual. Not around here. I’d say 60% women, 40% men.


3 posted on 07/26/2012 9:59:52 AM PDT by upchuck ("Definition of 'racist:' someone that is winning an argument with a liberal." ~ Peter Brimelow)
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To: Responsibility2nd

We’ll assume one side of the aisle contains selections from the orange food group....

(chips, cookies, snacks,.....)


4 posted on 07/26/2012 9:59:52 AM PDT by G Larry (I'm under no obligation to be a passive victim!)
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To: Responsibility2nd

Im sure the cake and circuses aisle cant be far behind....


5 posted on 07/26/2012 10:00:12 AM PDT by 556x45
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To: Responsibility2nd

How can it be sexism when women already have their own aisles?


6 posted on 07/26/2012 10:00:59 AM PDT by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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To: saganite

Apparently the previous post included a copyrighted image.


7 posted on 07/26/2012 10:01:15 AM PDT by upchuck ("Definition of 'racist:' someone that is winning an argument with a liberal." ~ Peter Brimelow)
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To: saganite

I know. I posted it. But there are always SOME people....


8 posted on 07/26/2012 10:02:09 AM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: Responsibility2nd
The idea was to give the lonely male lost in a supermarket a fun shopping experience

Because everyone knows if a man shops by himself or is single he must be lonely.
9 posted on 07/26/2012 10:02:34 AM PDT by Vision ("Did I not say to you that if you would believe, you would see the glory of God?" John 11:40)
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To: Responsibility2nd

If you can have the four basic food groups—beer, bratwurst, pizza, and ice cream—all in the same aisle, this is a good thing.


10 posted on 07/26/2012 10:02:41 AM PDT by Charles Henrickson
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To: Jack Hydrazine

And in some grocery stores there’s a whole aisle for the Mexicans, Latinos, Hispanics or however you want to define them.


11 posted on 07/26/2012 10:03:02 AM PDT by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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To: Responsibility2nd

It’s a good idea. They should also create a dinner in 30 minutes aisle. Full of good ideas and recipes. Folks might stop at the grocery store instead of McD’s.


12 posted on 07/26/2012 10:03:12 AM PDT by formosa (Formosa)
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To: Responsibility2nd

how long before Bloomberg tries to ban it?


13 posted on 07/26/2012 10:03:41 AM PDT by TurboZamboni (Looting the future to bribe the present)
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To: Jack Hydrazine

well many of the guys at college will never walk inot the mans aisle, hell most of them look like little weenies and women anyway.
Then there are the left wing pompous elitist men , who lets his wife control him will never be alllowed to walk down a mans aisle.


14 posted on 07/26/2012 10:04:18 AM PDT by manc (Marriage =1 man + 1 woman,when they say marriage equality then they should support polygamy)
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To: Charles Henrickson

Don’t forget the Lewinsky-approved and endorsed cigars!


15 posted on 07/26/2012 10:04:50 AM PDT by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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To: Responsibility2nd
Chock Full of Nuts coffee and Gulden's mustard.
Someone has the right idea.
16 posted on 07/26/2012 10:04:50 AM PDT by oh8eleven (RVN '67-'68)
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To: Responsibility2nd
Everything is about sexism when it comes to that kind of stuff, isn’t it.
This was, of course, spawned by a recent ESPN study showing that 31 percent of grocery shoppers are now men, in comparison to the 14 percent in 1985. …
The left continues its assault on the traditional family.
17 posted on 07/26/2012 10:07:06 AM PDT by Olog-hai
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To: upchuck

I don’t need a man aisle. I can read the signs and walk at the same time.

Often, when we just need something quick, I’ll leave my wife in the car and go inside alone. Every time I come back, she asks, “How’d you do that so fast?”.

Maybe the new metro males are dumb, but navigating a grocery store has never been too difficult.


18 posted on 07/26/2012 10:07:38 AM PDT by Dexter Morgan (Everyone hides who they are.)
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To: Responsibility2nd

Real men aren’t so insecure that they need this sort of thing.


19 posted on 07/26/2012 10:08:05 AM PDT by LearsFool ("Thou shouldst not have been old, till thou hadst been wise.")
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To: Responsibility2nd

I think it’s funny. The comments at the article indicate that some people have their panties in such a wad that they can’t see the humor in it.


20 posted on 07/26/2012 10:08:35 AM PDT by melissa_in_ga (Laz would hit it.)
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To: formosa
They should also create a dinner in 30 minutes aisle.

-------------------------

I can walk in my local Publix, grab a packaged selection of deli sandwiches or sushi and I am out in 10 minutes for never more than 6 bucks.

21 posted on 07/26/2012 10:08:35 AM PDT by freedomlover
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To: Responsibility2nd

I always thought the deli and liquor departments (often times next to each other) WERE the man section.


22 posted on 07/26/2012 10:08:46 AM PDT by discostu (Welcome back my friends to the show that never ends.)
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To: formosa
It’s a good idea. They should also create a dinner in 30 minutes aisle. Full of good ideas and recipes. Folks might stop at the grocery store instead of McD’s.

A bag of chips and a six-pack of beer = a seven course meal.

23 posted on 07/26/2012 10:08:46 AM PDT by Night Hides Not (My dream ticket for 2012 is John Galt & Dagny Taggart!)
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To: Vision

“The idea was to give the lonely male lost in a supermarket a fun shopping experience

Because everyone knows if a man shops by himself or is single he must be lonely. “

I guess that’s better than saying, “The idea was to give the lowly male. . .”


24 posted on 07/26/2012 10:09:16 AM PDT by Hulka
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To: Responsibility2nd

The Man Song
by Sean Morey
http://www.youtube.com/watch?v=NP4O6l5zbN4


25 posted on 07/26/2012 10:09:38 AM PDT by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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To: Responsibility2nd

This isn’t even new. For at least a few years they have had the beer and the pizza in the same aisle. The next aisle in one direction is the ice cream and in the other direction is soda and chips. They do make them walk all the way to the other side of the store if they want subs from the deli. But I guess the store hasn’t figured out that arrangement yet.


26 posted on 07/26/2012 10:09:46 AM PDT by Waryone
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To: Charles Henrickson

And tools! There should be tools there. A vast selection of meat, and of course grills to grill them on, and charcoal and lighter fluid. Throw some cigars in and a selection of whiskey and we’re getting somewhere.


27 posted on 07/26/2012 10:10:10 AM PDT by Free Vulcan (Election 2012 - America stands or falls. No more excuses. Get involved.)
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To: Vision
I get that all the time. I live alone because I WANT TO!

I'm never lonely, Jesus is always with me.

/johnny

28 posted on 07/26/2012 10:11:34 AM PDT by JRandomFreeper (Gone Galt)
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To: formosa

In the mens aisle all canned foods will have cooking instructions to use a 50 MegaWatt microwave for 3 miliSeconds


29 posted on 07/26/2012 10:11:34 AM PDT by vwbug
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To: melissa_in_ga

Funnny?

And lots of men thought it was funny when that car park in Germany had designated “easy” spaces for women.


30 posted on 07/26/2012 10:12:52 AM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: saganite

I think it is a clever idea. When I go to the grocery store, it is usually to pick up a few things my wife didn’t get that would be on that aisle. It would certainly be convenient not having to run around the store looking for 10 items in 10 different places.


31 posted on 07/26/2012 10:16:09 AM PDT by wolfman23601
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To: Responsibility2nd
All joking aside, this is a Bad Idea™ in terms of the grocery store owners. The whole point of grocery store layout is to make it inconvenient for the shopper, making them traverse as much of store area as possible to get to the most commonly-desired items, so that they will buy more stuff on impulse, seeing it as they pass by.
32 posted on 07/26/2012 10:17:45 AM PDT by kevkrom (Those in a rush to trample the Constitution seem to forget that it is the source of their authority.)
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To: Responsibility2nd

Does it have girls on trampolines?


33 posted on 07/26/2012 10:19:52 AM PDT by MarkeyD (Obama is a victim of Affirmative Action)
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To: Responsibility2nd

It’ll never last. Essential items are strewn all over the grocery store floor for a reason.


34 posted on 07/26/2012 10:20:05 AM PDT by Cyber Liberty (Obama considers the Third World morally superior to the United States.)
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To: Responsibility2nd

It should be located right next to the open-topped freezer cases full of “chick” things.


35 posted on 07/26/2012 10:23:40 AM PDT by tacticalogic ("Oh, bother!" said Pooh, as he chambered his last round.)
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To: kevkrom

But, by putting items together that one demographic buys (men) it might also increase impulse buys.

If a guy comes in to get a six-pack of beer sees some chips and salsa near the beer, wouldn’t he be likely to buy that on an impulse?

IMHO, this idea was created to increase impulse buying, as men are less likely to wander around the store looking for items. Men tend to go directly for the item they want, then leave. Women tend to wander around a little to see what’s there.

Men purchase, women shop.


36 posted on 07/26/2012 10:23:55 AM PDT by Brookhaven (Obama Admits He Can't Fix What Bush Broke, So Why Reelect Obama?)
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To: kevkrom

That is (regrettably) true.

When the new HEB was bulit by my house - they designed it so that you have to head to the far south (or north) end and then double back to the check out lines. You can’t simply head down any aisle any more to the check outs. The bakery department blocks any easy access to the exits.

Once you’re in - they want to keep you in. And they make it harder to dash in - grab 10 items - and then dash out.


37 posted on 07/26/2012 10:26:42 AM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: Responsibility2nd

If there’s no guns and ammo it’s just a pretend man aisle.


38 posted on 07/26/2012 10:28:28 AM PDT by MarineBrat (Better dead than red!)
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To: Jack Hydrazine

I’ve always called it the “Oppressed Minorities” aisle. since it usually contains Asian selections, too.

Dominick’s, in the Chicago Area calls it the “Ethnic Foods” aisle.


39 posted on 07/26/2012 10:30:10 AM PDT by Cletus.D.Yokel (Catastrophic Anthropogenic Climate Alterations - The acronym explains the science.)
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To: JRandomFreeper
I'm never lonely, Jesus is always with me.

 

Cool. Jesus is with me every Thursday morning.

 

 

 

 

40 posted on 07/26/2012 10:31:28 AM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: MarkeyD

Does it have girls on trampolines?

 

"Honey, I sent you to the store for eggs and milk three hours ago? What took you so long?"

 

41 posted on 07/26/2012 10:34:41 AM PDT by Responsibility2nd (NO LIBS. This Means Liberals and (L)libertarians! Same Thing. NO LIBS!!)
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To: Olog-hai

I am a man. I do 95% of the grocery shopping for my family. Always have. Always will.

am I now to be considered a leftist attacking the family?


42 posted on 07/26/2012 10:36:04 AM PDT by joe fonebone (I am the 15%)
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To: Responsibility2nd

Man Aisle?

Alcohol, tobacco and firearms.


43 posted on 07/26/2012 10:37:22 AM PDT by DuncanWaring (The Lord uses the good ones; the bad ones use the Lord.)
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To: DuncanWaring
Alcohol, tobacco and firearms.

And copies of "Big 'Uns"

44 posted on 07/26/2012 10:42:29 AM PDT by dfwgator (FUJR (not you, Jim))
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To: formosa; All
30 minutes? That might as well be 3 hours these days.

The bottom line is the grocery store, particularly for individuals but even for couples, is not a better deal than a place like McDonald's.

They are designed around overeating families' demands. Couples or individuals will face considerable waste or seemingly unending duplicative meals.

45 posted on 07/26/2012 10:44:13 AM PDT by newzjunkey (Pontius Pilate 'voters' are arrogant, delusional, lilly-livered collaborators.)
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To: MarkeyD

Ziggy Zocky Ziggy Zocky Oi Oi Oi!

46 posted on 07/26/2012 10:45:44 AM PDT by dfwgator (FUJR (not you, Jim))
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To: Responsibility2nd

Good idea, but the wrong retailers are attempting this.

Try this same experiment at an ACE Hardware, True Value, or Lowes. Home Depot, if I recall, is a rainbow warrior, so it wouldn’t work there.

If I could go to ACE, pick up my groceries AND the stuff I need for my weekend projects, it would save me at least an hour. Lord knows the stores are big enough that they could try it.

I couldn’t by lamp oil for a lantern at Lowes. You gotta question their creds on that oversight.

Still, while you are at it, stock ammo. Pick up a steak, 10mm ammo, and materials for a planter box for the backyard in one trip.

I assure you that men are rethinking the marriage thing. In my family alone there are three who won’t do it, and aren’t gay. Why give up half of everything, and almost all the sex?

It wouldn’t shock me to hear that NOW had been secretly sabotaging progess on a male oral contraception pill. The revenue hit to women would be huge.


47 posted on 07/26/2012 10:47:33 AM PDT by RinaseaofDs (Does beheading qualify as 'breaking my back', in the Jeffersonian sense of the expression?)
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To: Brookhaven
Men purchase, women shop.

My wife has driven over 75 miles to several stores, only to come back to the first store and buy the product. I used to get on her case, so now she checks prices online first.

48 posted on 07/26/2012 10:54:11 AM PDT by Arrowhead1952 (It's time to take out the trash in DC.)
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To: Responsibility2nd; All
Someone will call it sexism while ignoring how advertising, product design, store design, shopping experiences all cater to women.

Men tend to grocery shop quickly, they don't usually graze, they get in for what they want and get out.

49 posted on 07/26/2012 11:00:08 AM PDT by newzjunkey (Pontius Pilate 'voters' are arrogant, delusional, lilly-livered collaborators.)
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To: RinaseaofDs
If I could go to ACE, pick up my groceries AND the stuff I need for my weekend projects, it would save me at least an hour. Lord knows the stores are big enough that they could try it.
Still, while you are at it, stock ammo. Pick up a steak, 10mm ammo, and materials for a planter box for the backyard in one trip.

That's why I go to Walmart. I've picked up a movie, milk, bread, other groceries, women "thingies", claybirds, shells, and some .45 ACP all on sale btw and some "wife beater" shirts all in one trip.

50 posted on 07/26/2012 11:04:24 AM PDT by NativeSon ( Grease the floor with Crisco when I dance the Disco)
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