Skip to comments.A squirrel mascot named Zipper is out to pitch Necco candy lines to young consumers
Posted on 07/26/2012 5:32:21 PM PDT by nickcarraway
Local geezers could go on at great length about Necco Wafers, a candy invented hereabouts in the mid 1800s. Now the candys maker, the New England Confectionary Co. of Revere, wants its sweets to be equally esteemed by young consumers.
So, following an ad agency review, the company selected the Noonan Creative Group of Framingham to design a website that might beguile a younger demographic of candy lovers and to alert them that Necco doesnt just make its eponymous Wafers, but that its candy line-up also includes such classics as the vintage peanut-butter chew known as the Mary Jane, not to mention the Clark Bar, and Haviland Thin Mints.
In sizing up its assignment, Noonan saw great potential in a brand that Necco licensed to manufacture in 2004 --- Squirrel Nut Zippers. (Not to be confused with a rock band with the same name, Squirrel Nut Zippers are candy chews whose chief ingredients include caramel and peanuts.)
According to Neccos website, the Squirrel candy brand dates back to 1888 and has Boston and Cambridge roots. The brand also had a mascot --- a mischievous squirrel.
Noonan decided to animate this mascot, dubbed Zipper, and post a video about his antics on Youtube. In one video, Zipper tries to destroy other candies and in doing so, accidentally creates new ones. Besides the Youtube star treatment, Zipper also has his own website, brand.www.whereszipper.com.
(Excerpt) Read more at boston.com ...
wait ‘til Bloomberg gets wind of this.
Isn’t that the truth! The squirrel is a cute idea but Necco wafers? Paste and water!
Nanny Bloomberg already has put out an All Points Bulletin to bring in this vehicle.
Yes. Distinctive. Smell duly noted.
I loved the black Necco wafers.
"Where's my zipper?"
Love Neccos and Haviland thin mints!
I def. remember Necco wafers, the SNZ band etc....and a longtime Boston nightclub, the Channel, was located at 25 Necco St
Necco Wafers and Smarties...best damn candies ever made. No muss, no fuss, just good fun. First had them back in my younger days, many years ago.
For the past twenty years or so, whenever I’ve had to visit a friend or a family member in the hospital, I always take along (usually from the hospital gift shop) a dozen or so rolls of Chocolate Necco wafers... They will cure just about anything, at least for a while.
Once bought the whole lot they had in stock at one hospital (almost a hundred rolls) for a large gathering of folks supporting my mother, for her cancer surgery.
Squirrels’ nuts got zippers?
Squirrel nut Zippers and Mary Janes have pulled more fillings out than any twenty dentists.
I used to love them before I was loaded with fillings.
Feel free to weigh in, on account of personal/professional interest in rock.
There's only one little country store in NH that sells the chocolate ones....a whole sleeve of chocolate!
We squirrel them away...until we can go north again. I think a mascot is a good idea.
My late father was partial to Necco wafers (as am I, for that matter). Many a Christmas he would receive an entire box from one of us.
Here’s an interesting bit of trivia- according to an American Heritage article I read some years ago, Necco Wafers are the oldest continuously manufactured product in the country!
“My late father was partial to Necco wafers... Necco Wafers are the oldest continuously manufactured product in the country!”
My dad (a Worcester boy!) loved them too. They were one of the few candies he approved of. He also probably already knew about them being the oldest continuously manufactured product, he always strove to keep up with obscure facts like that!
My grandma (father’s mother-in-law) really only approved of York Peppermint patties.
I don’t know why these two were such candy snobs/puritans, but they were.
Me, I’m partial to Hershey’s chocolate (even though my mother told me Hershey’s was rather anti-Catholic) and Mounds Bars (which my friend told me are actually kind of healthy).
But let’s face it, if you want to play “Mass” you need the Necco wafers, made, as fate would have it, in Mass.
Cue Jonathan Richman! (Jewish? Maybe? No?)
Rock on New England, we’ll get you back in the right wing EVENTUALLY!
Happy Birthday...now have another Necco!
Leggo my Necco!
I love the chocolate ones.
Always threw away the black ones. LOL
Have you tried Haviland Thin Mints?
Best chocolate mints ever made.
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