Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

A squirrel mascot named Zipper is out to pitch Necco candy lines to young consumers
Boston Globe ^ | Chris Reidy

Posted on 07/26/2012 5:32:21 PM PDT by nickcarraway

Local geezers could go on at great length about Necco Wafers, a candy invented hereabouts in the mid 1800s. Now the candy’s maker, the New England Confectionary Co. of Revere, wants its sweets to be equally esteemed by young consumers.

So, following an ad agency review, the company selected the Noonan Creative Group of Framingham to design a website that might beguile a younger demographic of candy lovers and to alert them that Necco doesn’t just make its eponymous Wafers, but that its candy line-up also includes such classics as the vintage peanut-butter chew known as the Mary Jane, not to mention the Clark Bar, and Haviland Thin Mints.

In sizing up its assignment, Noonan saw great potential in a brand that Necco licensed to manufacture in 2004 --- Squirrel Nut Zippers. (Not to be confused with a rock band with the same name, Squirrel Nut Zippers are candy chews whose chief ingredients include caramel and peanuts.)

According to Necco’s website, the Squirrel candy brand dates back to 1888 and has Boston and Cambridge roots. The brand also had a mascot --- a mischievous squirrel.

Noonan decided to animate this mascot, dubbed Zipper, and post a video about his antics on Youtube. In one video, Zipper tries to destroy other candies and in doing so, accidentally creates new ones. Besides the Youtube star treatment, Zipper also has his own website, brand.”www.whereszipper.com.

(Excerpt) Read more at boston.com ...


TOPICS: Business/Economy; Food; Local News
KEYWORDS: ads; candy; candysquirrels; mascot; neccowafers; squirrels; theycallhimzipper; whereszipper; zipper

1 posted on 07/26/2012 5:32:32 PM PDT by nickcarraway
[ Post Reply | Private Reply | View Replies]

To: nickcarraway
Image Hosted by ImageShack.us
2 posted on 07/26/2012 5:36:14 PM PDT by cripplecreek (What does it profit a man if he gains the whole world but loses his soul?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway
Necco Wafers are fun. My friend and I used to play a game a long time ago while driving our old Ford small LTD's (he had a 1985, I had a 1986) where we'd put a pack in the slot on the dashboard and watch them slide back and forth as we drove around bends until it went off the edge. It was a hoot. I've also talked to people who used them as skeet targets at a pistol range for .22LR weapons.

Clark Bars, my grandmother worked at the factory on the North Side of Pittsburgh, every Easter was a motherlode of Clark Bars, Zagnuts and so on.
3 posted on 07/26/2012 5:38:47 PM PDT by Nowhere Man (June 28th, 2012, the Day America Jumped The Shark.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

wait ‘til Bloomberg gets wind of this.


4 posted on 07/26/2012 5:39:19 PM PDT by the invisib1e hand
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway; Revolting cat!; Slings and Arrows; JoeProBono
Also available in PLAIN flavor.


5 posted on 07/26/2012 5:39:20 PM PDT by a fool in paradise (Eric Holder's NAACP rally against the voter ID laws required the press to bring govt issue photo ID.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway; Revolting cat!; Slings and Arrows; JoeProBono; Lucky9teen; Daffynition

6 posted on 07/26/2012 5:41:13 PM PDT by a fool in paradise (Eric Holder's NAACP rally against the voter ID laws required the press to bring govt issue photo ID.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: a fool in paradise

Isn’t that the truth! The squirrel is a cute idea but Necco wafers? Paste and water!


7 posted on 07/26/2012 5:41:29 PM PDT by momtothree
[ Post Reply | Private Reply | To 5 | View Replies]

To: nickcarraway
As a kid in the 60’s I used to go the Lechmere on First Street in Cambridge (to buy records) and I'd pass near the Necco factory...I still remember the smells that came from the factory.
8 posted on 07/26/2012 5:41:44 PM PDT by Gay State Conservative (Poor Barack.If He's Reelected,Think Of The Mess He'll Inherit!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: the invisib1e hand; Revolting cat!
wait ‘til Bloomberg gets wind of this.

Nanny Bloomberg already has put out an All Points Bulletin to bring in this vehicle.


9 posted on 07/26/2012 5:43:12 PM PDT by a fool in paradise (Eric Holder's NAACP rally against the voter ID laws required the press to bring govt issue photo ID.)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Gay State Conservative

Yes. Distinctive. Smell duly noted.


10 posted on 07/26/2012 5:43:43 PM PDT by aposiopetic
[ Post Reply | Private Reply | To 8 | View Replies]

To: momtothree

I loved the black Necco wafers.


11 posted on 07/26/2012 5:45:05 PM PDT by Mears
[ Post Reply | Private Reply | To 7 | View Replies]

To: nickcarraway
Besides the Youtube star treatment, Zipper also has his own website, brand.”www.whereszipper.com.

"

"Where's my zipper?"

12 posted on 07/26/2012 5:46:02 PM PDT by a fool in paradise (Eric Holder's NAACP rally against the voter ID laws required the press to bring govt issue photo ID.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Gay State Conservative
Lechmere Sales is where I first ran up a credit card. Necco (on Mass in Cambridge) is where I earned the dough to pay it off.

13 posted on 07/26/2012 5:49:25 PM PDT by I see my hands (It's time to.. KICK OUT THE JAMS, MOTHER FREEPERS!)
[ Post Reply | Private Reply | To 8 | View Replies]

To: nickcarraway

Love Neccos and Haviland thin mints!


14 posted on 07/26/2012 5:49:32 PM PDT by patriot08 (TEXAS GAL- born and bred and proud of it!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

I def. remember Necco wafers, the SNZ band etc....and a longtime Boston nightclub, the Channel, was located at 25 Necco St


15 posted on 07/26/2012 5:49:44 PM PDT by raccoonradio (")
[ Post Reply | Private Reply | To 1 | View Replies]

To: patriot08

Necco Wafers and Smarties...best damn candies ever made. No muss, no fuss, just good fun. First had them back in my younger days, many years ago.

For the past twenty years or so, whenever I’ve had to visit a friend or a family member in the hospital, I always take along (usually from the hospital gift shop) a dozen or so rolls of Chocolate Necco wafers... They will cure just about anything, at least for a while.
Once bought the whole lot they had in stock at one hospital (almost a hundred rolls) for a large gathering of folks supporting my mother, for her cancer surgery.


16 posted on 07/26/2012 6:02:18 PM PDT by PubliusMM (RKBA; a matter of fact, not opinion. 01-20-2013: Change we can look forward to.)
[ Post Reply | Private Reply | To 14 | View Replies]

To: nickcarraway

Squirrels’ nuts got zippers?


17 posted on 07/26/2012 6:25:45 PM PDT by RichInOC (No! BAD Rich! (What'd I say?))
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway
In case the "Not to be confused with a rock band with the same name" allusion seemed obscure, attention is commended to http://www.youtube.com/watch?v=6ASvVpmTGSQ. I'm not sure it's rock, but there is an interesting klezmer/swing influence in there somewhere.
18 posted on 07/26/2012 6:32:19 PM PDT by aposiopetic
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

Squirrel nut Zippers and Mary Janes have pulled more fillings out than any twenty dentists.

I used to love them before I was loaded with fillings.


19 posted on 07/26/2012 6:36:34 PM PDT by Venturer
[ Post Reply | Private Reply | To 1 | View Replies]

To: LS

Feel free to weigh in, on account of personal/professional interest in rock.


20 posted on 07/26/2012 6:37:10 PM PDT by aposiopetic
[ Post Reply | Private Reply | To 18 | View Replies]

To: a fool in paradise
In this household...Necco wafers are a *serious* topic.

There's only one little country store in NH that sells the chocolate ones....a whole sleeve of chocolate!

We squirrel them away...until we can go north again. I think a mascot is a good idea.


21 posted on 07/26/2012 6:39:11 PM PDT by Daffynition (Our forefathers would be shooting by now.)
[ Post Reply | Private Reply | To 6 | View Replies]

To: nickcarraway

My late father was partial to Necco wafers (as am I, for that matter). Many a Christmas he would receive an entire box from one of us.
Here’s an interesting bit of trivia- according to an American Heritage article I read some years ago, Necco Wafers are the oldest continuously manufactured product in the country!


22 posted on 07/26/2012 6:57:47 PM PDT by TexasBarak (He who pays the least- wins!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: TexasBarak

“My late father was partial to Necco wafers... Necco Wafers are the oldest continuously manufactured product in the country!”

My dad (a Worcester boy!) loved them too. They were one of the few candies he approved of. He also probably already knew about them being the oldest continuously manufactured product, he always strove to keep up with obscure facts like that!

My grandma (father’s mother-in-law) really only approved of York Peppermint patties.

I don’t know why these two were such candy snobs/puritans, but they were.

Me, I’m partial to Hershey’s chocolate (even though my mother told me Hershey’s was rather anti-Catholic) and Mounds Bars (which my friend told me are actually kind of healthy).

But let’s face it, if you want to play “Mass” you need the Necco wafers, made, as fate would have it, in Mass.

Cue Jonathan Richman! (Jewish? Maybe? No?)

Rock on New England, we’ll get you back in the right wing EVENTUALLY!


23 posted on 07/26/2012 7:40:00 PM PDT by jocon307
[ Post Reply | Private Reply | To 22 | View Replies]

To: Saoirise

Happy Birthday...now have another Necco!


24 posted on 07/26/2012 7:51:17 PM PDT by 444Flyer (~Leaning on the everlasting arms~ (Deuteronomy 33:27) (John 3))
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway
My favorite flavor of Necco is clove.

Leggo my Necco!

25 posted on 07/26/2012 8:05:03 PM PDT by Manic_Episode (Tom Hoefling for President - 2012)
[ Post Reply | Private Reply | To 1 | View Replies]

To: windcliff

Ping


26 posted on 07/26/2012 8:15:18 PM PDT by stylecouncilor (Some minds are like soup in a poor restaurant...better left unstirred.-PG Wodehouse)
[ Post Reply | Private Reply | To 1 | View Replies]

To: PubliusMM

I love the chocolate ones.
Always threw away the black ones. LOL


27 posted on 07/27/2012 6:01:05 AM PDT by patriot08 (TEXAS GAL- born and bred and proud of it!)
[ Post Reply | Private Reply | To 16 | View Replies]

To: PubliusMM

Have you tried Haviland Thin Mints?
Best chocolate mints ever made.


28 posted on 07/27/2012 6:03:29 AM PDT by patriot08 (TEXAS GAL- born and bred and proud of it!)
[ Post Reply | Private Reply | To 16 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson