Skip to comments.CNN Hits 20-Year Weekly Primetime Low
Posted on 08/08/2012 9:16:19 AM PDT by Signalman
Primetime is not good news for CNN lately. Amidst having its least watched month in primetime in two decades in May and the lowest rated month in total viewers in 10-years in April, CNN has now hit a 20-year all time primetime weekly low.
The latest fall came during the week of July 30 to August 5, 2012. Both primetime hosts Anderson Cooper and Piers Morgan were on full time duty that week, with no substitutes. The decline was among total viewers and the key 25-54 demo. During the week of July 30 to August 5, Piers Morgan Tonight at 9 PM averaged 314,000 viewers overall, with a mere 81,000 in the 25-54 demo, according to Nielsen. That average is the lowest week Morgan has had since he took over Larry Kings spot on January 17, 2011. During the same time slot over on Fox News, Sean Hannity averaged 1,749,000 total viewers and 324,000 in the 25-54 demo. On MSNBC, The Rachel Maddow Show averaged 933,000 total viewers that week, with 271,000 in the key demo. Bookending Morgans show, Anderson Cooper 360 at 8 PM averaged 349,000 viewers for the week, also with 81,000 in the demo. Coopers 360 10 PM repeat had 97,000 among the 25-54 demo, the sixth lowest the network has had in two decades, but a slight 259,000 average total viewers for the week. That averaged total viewership was the lowest 10 PM weekday hour CNN has had in 20 years. These numbers also came just days after CNN Worldwide President Jim Walton announced on July 27 that after nine years hell be leaving at the network at the end of the year. At the TCA earlier this month, Time Warner CEO Jeff Bewkes told the audience that we are not satisfied with CNNs ratings performance and we are focused on fixing it. Theres a lot to fix. Besides the other plummeting numbers, in late June CNN registered its lowest-rated quarter in primetime since 1991. In terms of ratings and viewers, Fox News is the number one news network in America, followed by MSNBC and then CNN in third place.
Probably due to the Olympics.
If the Atlanta airport turned the channel CNN would lose the rest of their viewers.
What they need is a full segment on Anderson Cooper coming out of the closet. That will draw viewers!
CNN dug its own grave. What concerns me now is this: “The Rachel Maddow Show averaged 933,000 total viewers that week.”
CNN may have some supercilious liberals but they generally avoid devoting entire hours to the mentally ill.
I've thought the same thing. I was in a waiting room not to long ago when I asked about changing the channel from CNN to Fox. The assistant looked puzzled.
I told her, "Please either change it to Fox News or to the Cartoon Network. Spongebob Squarepants is more informative than CNN."
I think the airport has a deal with cnn. A hometown thing I guess. The only tv’s in the whole airport that aren’t on cnn are the ones in sports bars.
Their low ratings are intentional. Nobody could be that dumb. They could turn things around by tossing the liberals overboard. But since they don’t, it’s obviously intentional.
If they want to start getting viewership back again, they need to adopt the Fox News model. Get rid of the fugly lefties and hire some hot chicks to present conservative news. But apparently they ain’t in this for viewers/profits. They’re in this for the lefty crusades.
When your prime time hosts suck both literally and figuratively, your ratings do so as well.
CNN? Weren’t they a news channel back in the 80’s?
They could follow that up by a full segment attacking Chick Fil a
They will go harder left than before and that will be the final nail in the coffin for CNN. May it rot in hell.
What is that considering population growth?
Hold on a second. I don’t really care.
Let’s post about globull warming!
CNN just needs to add another effeminate, homosexual to their line up. Paging Shep Smith.
They could do a gay rendition of The View.
PBS has had an interesting WWII documentary running this week...Ted Baxter and the FoxNews cupcakes(along with the safari of RINO's)are getting stale...CNN's Erin Burnett(Miss CFR)is nice to look at(...that's about it)...BSNBC is just an insane clown posse for the deaf, blind and just plain stupid...watching paint dry is more intellectually stimulating.
We are not satisfied with CNNs ratings performance and we are focused on fixing it.
If by ‘intentional’ you mean that ‘ego dictates no other outcome’ then I agree. The biggest problem is that many of us pay for CNN the same way we pay for ESPN and channels we actually want to watch - through cable bundling.
You can see why CNN et al might give favorable coverage to Congress members and the FCC when those politicians and bureaucrats maintain the status quo year after year, despite the laughably archaic and wasteful bundling concept. In this age of fiber optic, satellite communications, a la cart channel purchasing should be the rule, not the exception yet chaff is still being purchased along with wheat.
a la cart = > a la carte
That could be fun if you could activate it from your pocket (or at least be discreet).
Picture a crowded sports Bar in Boston on a cool, fall, Sunday afternoon....the Colts are losing as Andy Luck is having a case of the Rookies in the 4th quarter. The Patriots are starting another drive down the field.... Whoa! All the big screen TVs just shut off! Crowd moans and tempers flare. One guy in the corner giggles quietly to himself over an ice cold mug of 3 Floyd’s micro brew.....
A la carte programming would be the end of many, perhaps a quarter of the existing cable channels, perhaps more!
Back in the days of ‘C Band’ satellite service we actually did have the ability to select a la carte.
I wish this would return.