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First Windows 8 ad airs, touts “re-imagined” windows
Microsoft-news.com ^ | October 14, 2012 | admin

Posted on 10/15/2012 7:41:16 AM PDT by Ernest_at_the_Beach

imageRight on schedule, the first of the $1.5 Billion campaign ads to market Windows 8 has launched.

The ad focuses on touch and family friendliness, and ends with the tag line “Windows reimagined” and the Windows 8 launch date 26th October 2012.

The Crispin Porter + Bogusky agency effort seems a bit light for a first effort – hopefully we will see something more exciting in later ads.

Via The Verge.com

(Excerpt) Read more at microsoft-news.com ...


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: hitech; microsoft; windows8

1 posted on 10/15/2012 7:41:21 AM PDT by Ernest_at_the_Beach
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To: rdb3; Calvinist_Dark_Lord; Salo; JosephW; Only1choice____Freedom; amigatec; stylin_geek; ...

2 posted on 10/15/2012 7:45:42 AM PDT by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: Ernest_at_the_Beach

More spurious output from Human Factors majors, engineers trying to imagine the simple, and corporate timetables.

They have had decades to simplify the process, yet the only thing they create is a pain-in-the-ass difficult transition from one methodology millions have finally become accustomed-to to another that will take months to instil.

I’m tired of effing questions upon questions - “Are you sure you want to delete this? [I wouldn’t have pushed the damned button otherwise]. I’m tired of intuitive icons and convoluted thought processes developed by people whose only goal in life is to “change it” for change’s sake and because it’s time for a new OS....bullshit.


3 posted on 10/15/2012 7:46:26 AM PDT by Gaffer
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To: rdb3; Calvinist_Dark_Lord; Salo; JosephW; Only1choice____Freedom; amigatec; stylin_geek; ...

4 posted on 10/15/2012 7:46:39 AM PDT by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: Ernest_at_the_Beach

Windows 8.

I haven’t read many positive things about it.

I am still getting used to Windows 7 and the crappy ways some things work (or no longer work) in it.

Even though I can get the $14.99 Win8 upgrade on the laptop, I think I will save the money.

File Explorer in 7 is atrocious.

Ribbon Menues. Whoever came up with that should be shot.

Where are the obvious ‘buttons’? Now, when a screen pops up, one has to move the mouse pointer around to try to figure out what is a link and what isn’t.

I do like the ‘easier’ networking capabilities with 7. However, even though it utilizes more memory than XP, the lag is ridiculous.


5 posted on 10/15/2012 7:53:57 AM PDT by TomGuy
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To: Gaffer

I agree. I knew Bill Gates back in the DOS days. Windows, when released was somewhat like Apple, but not as good. Now, it semms Microsoft is trying to force upon their useer, their way of doing business.

It will take some time for me to go to Win8...


6 posted on 10/15/2012 7:55:37 AM PDT by illiac (If we don't change directions soon, we'll get where we're going)
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To: illiac

I just went full Mac...MacBook Pro Retina with every available memory/speed option. Nice to have a laptop with no moving parts....solid state memory....

It integrated seemlessly into my home network, found the airprint printers without any effort and just WORKS, flawlessly so far. I can do anything my Windows system does: proprietary VPN, remote desktop a computer behind a secure firewall, etc. Syncronization with Outlook, has Office SW, etc.

It’s just expensive. Very....


7 posted on 10/15/2012 8:01:58 AM PDT by Gaffer
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To: Ernest_at_the_Beach
The ad focuses on touch and family friendliness...

...and left the business community out in the cold. Win8 is OK (barely) if you want to surf the web or look at pictures but completely inadequate if you actually need to get some work done. Nice job guys!

8 posted on 10/15/2012 8:04:00 AM PDT by rockrr (Everything is different now...)
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To: Gaffer

Was at the Apple store yesterday picking up a new iPad

Played with your bad boy for about 20 mins,awesome

grapics too.Unreal screen resolution


9 posted on 10/15/2012 8:19:25 AM PDT by Harold Shea (RVN `70 - `71)
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To: Gaffer

How expensive is “very”?


10 posted on 10/15/2012 8:19:43 AM PDT by ottbmare (The OTTB Mare)
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To: Ernest_at_the_Beach

My first computer back in the 90s did more and was easier to use than my new (and already outdated) Windows 7.


11 posted on 10/15/2012 8:21:47 AM PDT by bgill
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To: illiac
I agree. I knew Bill Gates back in the DOS days. Windows, when released was somewhat like Apple, but not as good. Now, it semms Microsoft is trying to force upon their useer, their way of doing business.

Really? What was your impression of him?
Another Freeper, his screen-name escapes me, was involved in a company doing a review of windows (before 3.11, IIRC) and his company recommended a rewrite in Ada... I wonder how different Windows would be if they had heeded that advice. (Windows wouldn't have buffer-overrun exploits, for one thing, unless they'd turned off the error-checking.)

12 posted on 10/15/2012 8:29:25 AM PDT by OneWingedShark (Q: Why am I here? A: To do Justly, to love mercy, and to walk humbly with my God.)
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To: bgill
My first computer back in the 90s did more and was easier to use than my new (and already outdated) Windows 7.

I may be ridiculed for it, but I liked Windows98SE. I think it was a pretty good system, given what it did and it's minimum requirements for doing it. (Of course the Commodore was amazing in what it could do with its limited resources.)

13 posted on 10/15/2012 8:32:06 AM PDT by OneWingedShark (Q: Why am I here? A: To do Justly, to love mercy, and to walk humbly with my God.)
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Comment #14 Removed by Moderator

To: Ernest_at_the_Beach

15 posted on 10/15/2012 8:42:24 AM PDT by ExGeeEye (Wait a minute! Romney doesn't suck? I'm trying to keep up.)
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To: OneWingedShark

“What was your impression of him?”

I suggest you read “Hard drive: Bill Gates and the making of the Microsoft empire” by James Wallace and Jim Erickson. It chronicles Bill’s early days and helps make sense of why Microsoft evolved the way it has since the book was written.

I remember when Gates appeared in Houston several times to make presentations at Houston Area League PC meetings. Since those DOS days, my perception and regard of Gates has evolved from admiration to loathing. Software are tools, so I use whatever is appropriate for a task; however, I use M$ products just as little as possible.


16 posted on 10/15/2012 8:48:07 AM PDT by TexasRepublic (Socialism is the gospel of envy and the religion of thieves)
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To: OneWingedShark

At the time, he was an agressive, nerdy type who knew what he was doing. DOS was really well done (sometimes wish I still had it). He had a sense of where he was headed and seemed to continually make the right decisions. Was a nice guy.

As MS grew, it became apparent that his visions were being taken over by those he hired - to the point that Windows morphed into a developers dream and possibly not where Bill would have like to see it go. However,snowballs rolling downhill seem to get bigger - sometimes to the point they cannot be stopped - and I believe this is what ultimately happened....


17 posted on 10/15/2012 10:32:10 AM PDT by illiac (If we don't change directions soon, we'll get where we're going)
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To: Ernest_at_the_Beach

M$ hopes that despite all the negative reviews and pooh-poohing that Windows 8 has received to date, once people get it in their hands (never mind that that has already happened for some) and once they get their brilliant ads up on teeheevee, all that is going to change and there will be a tsunami of support for Win8 and a great outpouring of love and people and angels singing in unison kumbaya and the praises of Ballmer and team.

Might happen - but then again I sorta doubt it.


18 posted on 10/15/2012 11:09:46 AM PDT by 2 Kool 2 Be 4-Gotten
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To: illiac
DOS was really well done (sometimes wish I still had it).

I am STILL a DOS nut... And I still keep a current (albeit nearly unrecognizable because of after-market improvements) version of Dos 7 (under Win98SE) for use in hard drive recovery and where real-time is required. There are times when being 'nothing but an extension of BIOS' is an advantage.

BUT, while I still love DOS, it can in no way be compared to the current NTVDM (NT Virtual DOS Machine)... The 'DOS' 'under' Win XP-Win7. If I need to write a complicated batch, or a cmdline executable, I would really rather have the resources available to me through NT. It is just superior.

The cmd-line has become far more robust as time has rolled on... It is just that most folks forget that it is there, and have become button oriented. I have not. I am still KB oriented. I still have a cmd box open nearly all the time, as it is still quicker and more powerful to call/do things by cmdline... If one takes the time to set it up.

19 posted on 10/15/2012 12:13:59 PM PDT by roamer_1 (Globalism is just socialism in a business suit.)
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To: roamer_1
Hmmm...very interesting.

You must be doing some serious NOT internet related stuff?

20 posted on 10/22/2012 10:40:46 AM PDT by Ernest_at_the_Beach ((The Global Warming Hoax was a Criminal Act....where is Al Gore?))
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To: Ernest_at_the_Beach
You must be doing some serious NOT internet related stuff?

I fix computers for a living, and like to play with miniaturized versions of OS's wrt using them as a rescue platform for systems that can't get up(Mainly Windows XP and Win7 anymore, but have done most windows versions [3x-Win7])... And for use in upgrading legacy machine tools to be able to handle networking and such, though I seldom get that work since the more powerful CRC machines came out...

And as a result of those things, I write software too (Mainly Delphi w/ some Basic)... primarily stuff in the no-man's land between Windows and the cmdline, with one leg in the command line and one leg in Windows proper... But some stuff purely windows, and all of it service-tech oriented. basically stuff I need to make my job easier.

As an aside, a great hobbyist project is to get an internet browser up and running on a pure DOS box... It can be done... It has been years ago now since I did it, but it was really a necessity at one point for me. Arachne web browser is still being maintained I hear, though it is now leaning toward Linux. I have been thinking of doing it again, just for sh*ts and giggles, and to see how it will run on modern machines, big RAM, and the new DOS mem managers and hard drive drivers... It ran really well back in the day, and I was still using it all the way up until I finally got a mini-XP that I could use with networking - Once that was available and DSL became fairly normal, the old DOS stuff became obsolete for normal access operations...

21 posted on 10/22/2012 4:52:01 PM PDT by roamer_1 (Globalism is just socialism in a business suit.)
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To: Ernest_at_the_Beach

Are there still 90’s Seattle grunge people milling about aimlessly and hopefully looking cool? Microsoft marketing got stuck in quite the rut doing that.


22 posted on 10/22/2012 4:59:24 PM PDT by RegulatorCountry
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