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Microsoft runs out of $499 Surface RT Tablets for pre-orders (Delivery time slips to 3 weeks)
Computer World ^ | 10/17/2012 | By Gregg Keizer

Posted on 10/17/2012 10:45:45 AM PDT by SeekAndFind

Microsoft has exhausted its initial supply of the lowest-priced Surface RT tablet, which now is backordered by three weeks.

On Wednesday, the company's pre-order website noted, "Order now for shipment within 3 weeks" for the $499 32GB tablet.

That model lacks a cover-cum-keyboard.

Microsoft yesterday kicked off pre-orders for the Surface RT, its first entry into tablet design and manufacturing. The Surface RT comes in three configurations: a 32GB model at $499, a 32GB device with a Touch Cover for $599, and a 64GB model with that same cover at $699. Touch Covers are also available separately for $119.99, and the Type Cover, a slightly thicker keyboard with key travel more like that of a lightweight notebook, costs $129.99.

The two higher-priced SKUs, or stock-keeping units, remain available for delivery by Oct. 26, the official launch date for Windows 8, its spinoff Windows RT, and hardware powered by both new operating systems.

Although the entry-level Surface RT was out of stock Wednesday, the Type Cover -- which one might expect would be ordered alongside the keyboard-less tablet -- was not. Orders for the Type Cover will be fulfilled by Oct. 26, Microsoft said.

Customers may be opting for the lowest-priced model -- and passing on a keyboard -- simply to save dollars.

"The entry-level product includes no typing solution and is pretty transparently an opening price point gambit," said Stephen Baker, an analyst with the NPD Group. "But there's no way to know how many people bought, or didn't buy, one of the covers."

In other words, Baker continued, don't read too much into either the backorder or the fact that the two covers are still available.

Even so, he was surprised that Microsoft offered a cover-less Surface RT.

(Excerpt) Read more at ...

TOPICS: Business/Economy; Computers/Internet; Society
KEYWORDS: microsoft; surface; tablet; windows8

1 posted on 10/17/2012 10:45:48 AM PDT by SeekAndFind
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To: SeekAndFind

Cue the “OMG they purposely didn’t make enough so they would look good” people.

2 posted on 10/17/2012 10:47:14 AM PDT by VanDeKoik
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To: VanDeKoik
Interesting that the price point comes in near the iPad instead of trying to split the difference between the iPad and the Kindle.

I think as long as it functions a lot of people will try going this way to achieve more compatibility with their PC.

3 posted on 10/17/2012 11:04:49 AM PDT by USNBandit (sarcasm engaged at all times)
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To: USNBandit

For all their missteps, I think MSFT realizes they need to make some profit on the device themselves, like Apple, rather than going on a race to the bottom. So selling fewer at a profit is better than selling many for no profit.

If it gains traction, it will mesh with enterprise and possibly give them an entry to schools.

4 posted on 10/17/2012 11:10:24 AM PDT by Crimson Elephant
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To: SeekAndFind
That model lacks a cover-cum-keyboard.

Nope. Not going there......

5 posted on 10/17/2012 11:29:04 AM PDT by Leroy S. Mort
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