Clark Kent is quitting the Daily Planet.

That's the news out of USA Today, spoiling a plot point for Superman #13, this week's new issue, and the first regular issue by writer Scott Lobdell and artist Ken Rocafort. Superman's alter ego has been a reporter at the Daily Planet since the 1940s, and his central supporting cast has included employees Perry White, Lois Lane, and Jimmy Olsen for as long.

"I wasn't going to test the waters. I was just going to do a cannonball in the Super-verse," said Lobdell to USA Today of the big move. The writer is having Kent focus more on his life as Superman, saying that the most powerful man on Earth would have a problem sitting "behind a desk and" taking "instruction from a larger conglomerate with concerns that aren't really his own."

This isn't just a kid having a tantrum though, as Clark will take a stand against the media's move towards being more entertainment and less news. He even makes a coment about "Truth, Justice, and the American Way" being the goal that media, and people in general, should strive towards.

Entertainment reporter and longtime Daily Planet mainstay Cat Grant will be quitting alongside Clark, completing his Jerry Maguire moment, and joining up with him to create "the next Huffington Post or the next Drudge Report," said Lobdell.

This big change for Clark leads into the big crossover for Superman, bringing him and his "family" of Supergirl and Superboy face-to-face with a new Kryptonian named "H'el." Whether that means the character is in fact related to Kal and Kara's "House of El" remains to be seen, but the character will make Superman question himself in new ways.

"He sees Superman as an embarrassment, a Kryptonian who's been completely watered down and sullied by having spent his entire life on Earth," said Lobdell. H'el will also be trying to recruit Supergirl, who he sees as more of a pure Kryptonian.

Clark will still appear during the storyline, though, and he'll have to juggle dealing with the ramifications of quitting the Planet while trying to save the Earth as Superman.

IF the comics mirrored reality at all, the Daily Planet would have layed Clark off because ad revenue is plummeting across the dinosaur liberal media. Clark winds up a recluse in his apartment posting on chat sites trying to get people to read his blog.

Clark was not just a reporter. Galaxy Communications owner and CEO Morgan Edge made him the lead Anchorman and executive producer of the WGBS-TV evening newscast.

It's made the Drudge Report.

GRAND FINALE

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Superman’s Big Jerry Maguire Moment

Written on October 24, 2012 by Rich Johnston

From Superman #13, published today, by Scott Lobdell and Kenneth Rocafort.

Odd lettering choice there, not to use the big open space but to shove it all up at the top. But there we go, inspiring, learning from the past, looking to the future, a lone voice, rllying the troops, a call to action,

Remind me, how well did that work out for Jerry Maguire?

Exactly.

I don’t know, Clark Kent quits newspapers, Rob Liefeld quits comics… say, has anyone ever seen them in the same room?

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