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The Last Scoops of a Vegan Ice Cream Shop
New York Times ^ | November 23, 2012 | Maggie Astor

Posted on 11/24/2012 11:25:44 PM PST by nickcarraway

On the night before Thanksgiving, people filled a small ice cream shop in the East Village.

Some had come to the shop, Stogo, because they had read the news on Twitter. Others heard it from the cashier, and their reactions were uniform: “No!”

Stogo, which makes organic, vegan, gluten-free ice cream, will close on Sunday, a few days shy of its fourth anniversary. It has struggled to pay rent for some time, but Hurricane Sandy made recovery impossible, said Junie Ishimori, one of the owners who helped start the business in December 2008.

“This is way more important than Twinkies,” one customer declared in reference to the bankruptcy of Hostess brands.

The store’s name is short for “soy to go,” though Stogo also uses coconut and hemp. The store’s owners were all vegan or lactose intolerant, Ms. Ishimori said, and Stogo stopped using gluten and peanuts about three years ago.

Irena Azovsky, 22, one of Stogo’s nine employees, said that the staff knew regular customers’ names and dietary restrictions, and that people went to the store “just to say hello.”

“It has a not-city vibe,” said Leah Evans, 24, another employee.

Ms. Ishimori would not say how much the store’s rent was, but it is hardly the only small business that has struggled to stay afloat in high-priced Manhattan neighborhoods.

Stogo, which is on Second Avenue, couldn’t pay October’s rent when it came due, but the month brought higher-than-expected sales. “We were starting to say, ‘O.K., we can probably pay this and that,’” Ms. Ishimori said. “Then Sandy hit.”

(Excerpt) Read more at cityroom.blogs.nytimes.com ...


TOPICS: Business/Economy; Food
KEYWORDS: icecream; newyork; vegan

1 posted on 11/24/2012 11:25:49 PM PST by nickcarraway
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To: nickcarraway
and that people went to the store “just to say hello.”

... that sounds profitable... lol

2 posted on 11/24/2012 11:29:28 PM PST by GeronL (http://asspos.blogspot.com)
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To: nickcarraway

Don’t eat soy, unless it is fermented.


3 posted on 11/24/2012 11:35:38 PM PST by FatherofFive (Islam is evil and must be eradicated)
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To: nickcarraway

Organic, vegan, gluten free? What could possibly go wrong with that?


4 posted on 11/24/2012 11:41:23 PM PST by Bob
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To: nickcarraway
They couldn't sell enough vegan ice cream to stay afloat?

Maybe they should have started selling non-alcoholic wine too.

5 posted on 11/24/2012 11:45:14 PM PST by dead (I've got my eye out for Mullah Omar.)
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To: FatherofFive

Natto?! ewww ... smells like bad foot odor and looks like someone sneezed in the shoe :p


6 posted on 11/24/2012 11:46:16 PM PST by Bikkuri (Hope for Conservative push in the next 2-4 years..........)
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To: GeronL

I thought it was illegal for businesses to close their doors!!? The government should make Ms Ishimori stay open and pay those workers!!!


7 posted on 11/24/2012 11:51:20 PM PST by Dr. Pritchett
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To: Dr. Pritchett

Exactly.

That would be the leftist way. It’s not their fault she chose a high-rent neigborhood


8 posted on 11/25/2012 12:05:28 AM PST by GeronL (http://asspos.blogspot.com)
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To: nickcarraway

These won’t be the only jobs lost at small companies because of Sandy. My own home had a foot of water in it, and I was out of work 2 weeks, so there are my bona fides. I’m back at work, but many won’t be, some not for a while, some jobs (like the ones in the story) will be gone forever.

I think veganism is silly, although not as silly as Manhattan commercial rents, but for me that’s not the take-away from this.


9 posted on 11/25/2012 12:28:42 AM PST by jocon307
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To: GeronL

Some of the comments at the link are just hilarious. One gal talking about the abysmal life that cows lead. Good heavens. Doubt if I would have to worry about her wanting any of our homemade hand churned ice cream. Make it with eggs, vanilla, sugar and lots of half and half, and it isn’t cooked. Almost like my mom’s recipe except she used raw milk and cream from our own cows whose life, by the way, was anything by abysmal.


10 posted on 11/25/2012 12:58:15 AM PST by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
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To: Grams A

Cows have been bred to be dumber than the average Democrat, but never underestimate the Democrats!


11 posted on 11/25/2012 1:08:47 AM PST by GeronL (http://asspos.blogspot.com)
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To: nickcarraway
they should have been sued for false advertising!

That junk isn't ICE CREAM!

12 posted on 11/25/2012 1:22:24 AM PST by dalereed
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To: nickcarraway
Someone should set up shop selling bacon & brisket ice cream and I bet they make a fortune.

Maple Bacon Bourbon Ice Cream recipe:
http://www.imbibemagazine.com/Maple-Bacon-Bourbon-Ice-Cream-Recipe
13 posted on 11/25/2012 3:18:20 AM PST by outofsalt ("If History teaches us anything it's that history rarely teaches us anything")
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To: Grams A
One gal talking about the abysmal life that cows lead.

Well, it is true that most people would be seriously unhappy if forced to live in pastures like cows. But that doesn't mean that cows are unhappy in the environment they are evolved to live in.

14 posted on 11/25/2012 4:45:34 AM PST by exDemMom (Now that I've finally accepted that I'm living a bad hair life, I'm more at peace with the world.)
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To: nickcarraway
How can that stuff be called ice "cream" in Nanny Bloomberg's city? Or do his rules only apply to things people might enjoy, which doesn't include some soy, hemp and coconut congealment.
15 posted on 11/25/2012 4:53:00 AM PST by KarlInOhio (Big Bird is a brood parasite: laid in our nest 43 years ago and we are still feeding him.)
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To: exDemMom

If everyone gave up dairy products then there would be no need for cows. So their aim is to make cows extinct? What convoluted thinking...


16 posted on 11/25/2012 5:13:12 AM PST by Russ (Repeal the 17th amendment)
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To: nickcarraway

What is it with all the gluten-free stuff nowadays? Is there sudden uptick in gluten-allergies, or that health problem I can’t recall the name of?


17 posted on 11/25/2012 5:36:08 AM PST by PghBaldy (Pete Hoekstra RE: Petraeus scandal - "There's more here than meets the eye.")
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To: nickcarraway
Stogo, which makes organic, vegan, gluten-free ice cream ... has struggled to pay rent for some time
Unexpected!
18 posted on 11/25/2012 6:13:39 AM PST by oh8eleven (RVN '67-'68)
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To: GeronL

Typical liberal. “Just to say hello” and then leave to get a real ice cream sundae from Baskin Robbins! Too damn funny! I really enjoy reading stories about lib businesses going out of biz.


19 posted on 11/25/2012 6:19:11 AM PST by albie
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To: dead

Welch’s Grape Juice would be 10x less costly across the river in Joisey.


20 posted on 11/25/2012 6:21:33 AM PST by carriage_hill (America - a great idea while it lasted.)
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To: GeronL

I’ve had meatloafs with higher IQs than 93% of all lib-dem idiots.


21 posted on 11/25/2012 6:23:49 AM PST by carriage_hill (America - a great idea while it lasted.)
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To: nickcarraway

Maybe they should look at the POS in the WH and our do nothing silent Congress.


22 posted on 11/25/2012 6:50:10 AM PST by freekitty (Give me back my conservative vote; then find me a real conservative to vote for)
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To: nickcarraway
when a city of 8million+ can't keep one weed-cream shop open, you know it's epic fail...
23 posted on 11/25/2012 6:52:30 AM PST by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: nickcarraway

You can’t spell “fade” without “fad”.


24 posted on 11/25/2012 7:26:55 AM PST by IronJack (=)
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To: Dr. Pritchett
"I thought it was illegal for businesses to close their doors!!? The government should make Ms Ishimori stay open and pay those workers!!!"

Exactly, unionize, get a government grant and file for bankruptcy like any other green liberal entrepreneur selling products nobody wants or needs! ;-)

25 posted on 11/25/2012 7:30:59 AM PST by Average Al
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To: nickcarraway

I have an idea! Let’s stake our futures on the ideologically and metabolically unstable!


26 posted on 11/25/2012 7:32:51 AM PST by Tijeras_Slim
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To: PghBaldy
What is it with all the gluten-free stuff nowadays? Is there sudden uptick in gluten-allergies

I've noticed that--wheat allergies, lactose intolerance, peanut allergies...And it occurred to me that these may be related to the fact that close to 75 percent of products on grocery store shelves now contain at least one genetically modified ingredient. It's possible that the body sees the foreign proteins in genetically modified foods as "invaders," triggering an inflammatory attack that manifests as an allergic reaction. All of those people are not just imagining their allergies. Who would voluntarily create that kind of complication in their lives?

27 posted on 11/25/2012 7:45:37 AM PST by giotto
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To: nickcarraway

They weren’t making a go of it and had struggled to make the rent for a while, but hey, blame it on Sandy rather than admit it was a dumb idea for a business.


28 posted on 11/25/2012 7:49:01 AM PST by bgill (We've passed the point of no return. Welcome to Al Amerika.)
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To: GeronL

“Cows have been bred to be dumber than the average Democrat”

I’d have to ask for proof of that. I think you made it up.


29 posted on 11/25/2012 7:53:22 AM PST by all the best (`~!)
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To: nickcarraway

Do they still make Melorine?


30 posted on 11/25/2012 8:13:49 AM PST by Ruy Dias de Bivar (The parasites now outnumber the producers.)
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To: albie

Yep... I think I might write a parody-satire of this one


31 posted on 11/25/2012 10:43:17 AM PST by GeronL (http://asspos.blogspot.com)
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To: carriage_hill

lol


32 posted on 11/25/2012 10:44:15 AM PST by GeronL (http://asspos.blogspot.com)
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To: Chode; null and void; Irenic; Vendome; SeminoleCounty; Country Gal; John Semmens

lol.

Very true.

NAV- 9 more unemployed long-haired, dope-smoking FM, liberal, hippy types!

.......................................

http://asspos.blogspot.com/2012/11/soy-ice-cream-shop-shuts-down.html

(Associated Posers) -EAST VILLAGE, New York City-The shop was called “Stogo” which meant “Soy To Go”. They made ice cream out of all natural, non-dairy, gluten-free ingredients like soy and hemp. The store location was on fashionable Second Avenue in the East Village.

“We are all lactose intolerant and vegan” said customer Diega Rodriguez “I’m sad to see it go, I just don’t see how it failed really”

Owner Juni Ishimori wouldn’t admit to how much the rent is in the high-rent neighborhood but said that sales were up before Sandy hit. “That pretty much killed the business” she said “Customers just stopped coming”.

October was a good month, with higher than expected sales, but the shop still could not afford to pay the rent. “Sandy was the last nail in the coffin” Ishimori admitted. So, no more Soycolate Toffee Deluxe, no more Hempside Hammer, no more Melamine-Free Melon Cream, Milkless Berry Boobs and no more No Nut Nutty Nabobs for the customers.

“Often customers would just come by to say hello” Junie Ishimori said, trying to look cheerful but with a look that expressed the idea that saying hello didn’t add a penny to the bottom line. “My back up plan is a lesbian coffee shop in the Bronx” she said “We won’t charge, we’ll let the customers decide how much it was worth”

“This is much more important than Twinkies” she said “I just don’t understand how we could fail. We got huge debts, haven’t the politicians always said that debt creates jobs? Well, here are nine more jobs that vanished. Apparently spending money you don’t have isn’t very stimulating at all”

After catching her breath she decides to take a different tack. “I blame Sandy. Sure we couldn’t pay the rent in October, sure it made no sense to have nine employees with my customer base, but I’ll blame the storm if anyone asks. I’ll not sound unpatriotic to President Obama.”


33 posted on 11/25/2012 11:41:27 AM PST by GeronL (http://asspos.blogspot.com)
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To: exDemMom

People are people. Cows are cows. They have one purpose in life - to give milk. Now pigs are something else. They have two purposes, one to provide food and the other to drive the Mussies crazy.


34 posted on 11/25/2012 12:17:09 PM PST by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
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To: GeronL
LOL... Outstanding
35 posted on 11/25/2012 12:24:16 PM PST by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: Chode

I got dozens of them at the blog...


36 posted on 11/25/2012 12:25:38 PM PST by GeronL (http://asspos.blogspot.com)
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To: PghBaldy
What is it with all the gluten-free stuff nowadays? Is there sudden uptick in gluten-allergies, or that health problem I can’t recall the name of?

Celiac disease (or celiac sprue).

It's an assumption that because a particular food is bad for some people, it's bad for everyone. In the case of gluten, there is o scientific basis for that belief, but I think the belief comes from a more basic instinct. My hypothesis is that back during evolutionary times, people who saw another person eat something and become ill would have a better chance of survival if they would avoid eating the same thing themselves. The concept is valid, if you're talking mistletoe berries... but with things like sugar, gluten, etc., the fact that some people cannot tolerate those ingredients does not equate to a universal intolerance.

37 posted on 11/25/2012 12:59:25 PM PST by exDemMom (Now that I've finally accepted that I'm living a bad hair life, I'm more at peace with the world.)
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To: GeronL

Maybe half of 1% of store closure reports mention an actual number of jobs lost.

Thanks!


38 posted on 11/25/2012 1:51:04 PM PST by null and void (The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.)
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To: nickcarraway

Why do vegans avoid dairy?

Nothing died to make ice cream...


39 posted on 11/25/2012 6:03:44 PM PST by mom4melody
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To: giotto

That is good guess. Sorry for late reply.


40 posted on 11/27/2012 2:22:08 AM PST by PghBaldy (Pete Hoekstra RE: Petraeus scandal - "There's more here than meets the eye.")
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