Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

The Last Scoops of a Vegan Ice Cream Shop
New York Times ^ | November 23, 2012 | Maggie Astor

Posted on 11/24/2012 11:25:44 PM PST by nickcarraway

On the night before Thanksgiving, people filled a small ice cream shop in the East Village.

Some had come to the shop, Stogo, because they had read the news on Twitter. Others heard it from the cashier, and their reactions were uniform: “No!”

Stogo, which makes organic, vegan, gluten-free ice cream, will close on Sunday, a few days shy of its fourth anniversary. It has struggled to pay rent for some time, but Hurricane Sandy made recovery impossible, said Junie Ishimori, one of the owners who helped start the business in December 2008.

“This is way more important than Twinkies,” one customer declared in reference to the bankruptcy of Hostess brands.

The store’s name is short for “soy to go,” though Stogo also uses coconut and hemp. The store’s owners were all vegan or lactose intolerant, Ms. Ishimori said, and Stogo stopped using gluten and peanuts about three years ago.

Irena Azovsky, 22, one of Stogo’s nine employees, said that the staff knew regular customers’ names and dietary restrictions, and that people went to the store “just to say hello.”

“It has a not-city vibe,” said Leah Evans, 24, another employee.

Ms. Ishimori would not say how much the store’s rent was, but it is hardly the only small business that has struggled to stay afloat in high-priced Manhattan neighborhoods.

Stogo, which is on Second Avenue, couldn’t pay October’s rent when it came due, but the month brought higher-than-expected sales. “We were starting to say, ‘O.K., we can probably pay this and that,’” Ms. Ishimori said. “Then Sandy hit.”

(Excerpt) Read more at cityroom.blogs.nytimes.com ...


TOPICS: Business/Economy; Food
KEYWORDS: icecream; newyork; vegan
Navigation: use the links below to view more comments.
first previous 1-2021-40 last
To: GeronL

I’ve had meatloafs with higher IQs than 93% of all lib-dem idiots.


21 posted on 11/25/2012 6:23:49 AM PST by Carriage Hill (America - a great idea while it lasted.)
[ Post Reply | Private Reply | To 11 | View Replies]

To: nickcarraway

Maybe they should look at the POS in the WH and our do nothing silent Congress.


22 posted on 11/25/2012 6:50:10 AM PST by freekitty (Give me back my conservative vote; then find me a real conservative to vote for)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway
when a city of 8million+ can't keep one weed-cream shop open, you know it's epic fail...
23 posted on 11/25/2012 6:52:30 AM PST by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
[ Post Reply | Private Reply | To 1 | View Replies]

To: nickcarraway

You can’t spell “fade” without “fad”.


24 posted on 11/25/2012 7:26:55 AM PST by IronJack (=)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Dr. Pritchett
"I thought it was illegal for businesses to close their doors!!? The government should make Ms Ishimori stay open and pay those workers!!!"

Exactly, unionize, get a government grant and file for bankruptcy like any other green liberal entrepreneur selling products nobody wants or needs! ;-)

25 posted on 11/25/2012 7:30:59 AM PST by Average Al
[ Post Reply | Private Reply | To 7 | View Replies]

To: nickcarraway

I have an idea! Let’s stake our futures on the ideologically and metabolically unstable!


26 posted on 11/25/2012 7:32:51 AM PST by Tijeras_Slim
[ Post Reply | Private Reply | To 1 | View Replies]

To: PghBaldy
What is it with all the gluten-free stuff nowadays? Is there sudden uptick in gluten-allergies

I've noticed that--wheat allergies, lactose intolerance, peanut allergies...And it occurred to me that these may be related to the fact that close to 75 percent of products on grocery store shelves now contain at least one genetically modified ingredient. It's possible that the body sees the foreign proteins in genetically modified foods as "invaders," triggering an inflammatory attack that manifests as an allergic reaction. All of those people are not just imagining their allergies. Who would voluntarily create that kind of complication in their lives?

27 posted on 11/25/2012 7:45:37 AM PST by giotto
[ Post Reply | Private Reply | To 17 | View Replies]

To: nickcarraway

They weren’t making a go of it and had struggled to make the rent for a while, but hey, blame it on Sandy rather than admit it was a dumb idea for a business.


28 posted on 11/25/2012 7:49:01 AM PST by bgill (We've passed the point of no return. Welcome to Al Amerika.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: GeronL

“Cows have been bred to be dumber than the average Democrat”

I’d have to ask for proof of that. I think you made it up.


29 posted on 11/25/2012 7:53:22 AM PST by all the best (`~!)
[ Post Reply | Private Reply | To 11 | View Replies]

To: nickcarraway

Do they still make Melorine?


30 posted on 11/25/2012 8:13:49 AM PST by Ruy Dias de Bivar (The parasites now outnumber the producers.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: albie

Yep... I think I might write a parody-satire of this one


31 posted on 11/25/2012 10:43:17 AM PST by GeronL (http://asspos.blogspot.com)
[ Post Reply | Private Reply | To 19 | View Replies]

To: carriage_hill

lol


32 posted on 11/25/2012 10:44:15 AM PST by GeronL (http://asspos.blogspot.com)
[ Post Reply | Private Reply | To 21 | View Replies]

To: Chode; null and void; Irenic; Vendome; SeminoleCounty; Country Gal; John Semmens

lol.

Very true.

NAV- 9 more unemployed long-haired, dope-smoking FM, liberal, hippy types!

.......................................

http://asspos.blogspot.com/2012/11/soy-ice-cream-shop-shuts-down.html

(Associated Posers) -EAST VILLAGE, New York City-The shop was called “Stogo” which meant “Soy To Go”. They made ice cream out of all natural, non-dairy, gluten-free ingredients like soy and hemp. The store location was on fashionable Second Avenue in the East Village.

“We are all lactose intolerant and vegan” said customer Diega Rodriguez “I’m sad to see it go, I just don’t see how it failed really”

Owner Juni Ishimori wouldn’t admit to how much the rent is in the high-rent neighborhood but said that sales were up before Sandy hit. “That pretty much killed the business” she said “Customers just stopped coming”.

October was a good month, with higher than expected sales, but the shop still could not afford to pay the rent. “Sandy was the last nail in the coffin” Ishimori admitted. So, no more Soycolate Toffee Deluxe, no more Hempside Hammer, no more Melamine-Free Melon Cream, Milkless Berry Boobs and no more No Nut Nutty Nabobs for the customers.

“Often customers would just come by to say hello” Junie Ishimori said, trying to look cheerful but with a look that expressed the idea that saying hello didn’t add a penny to the bottom line. “My back up plan is a lesbian coffee shop in the Bronx” she said “We won’t charge, we’ll let the customers decide how much it was worth”

“This is much more important than Twinkies” she said “I just don’t understand how we could fail. We got huge debts, haven’t the politicians always said that debt creates jobs? Well, here are nine more jobs that vanished. Apparently spending money you don’t have isn’t very stimulating at all”

After catching her breath she decides to take a different tack. “I blame Sandy. Sure we couldn’t pay the rent in October, sure it made no sense to have nine employees with my customer base, but I’ll blame the storm if anyone asks. I’ll not sound unpatriotic to President Obama.”


33 posted on 11/25/2012 11:41:27 AM PST by GeronL (http://asspos.blogspot.com)
[ Post Reply | Private Reply | To 23 | View Replies]

To: exDemMom

People are people. Cows are cows. They have one purpose in life - to give milk. Now pigs are something else. They have two purposes, one to provide food and the other to drive the Mussies crazy.


34 posted on 11/25/2012 12:17:09 PM PST by Grams A (The Sun will rise in the East in the morning and God is still on his throne.)
[ Post Reply | Private Reply | To 14 | View Replies]

To: GeronL
LOL... Outstanding
35 posted on 11/25/2012 12:24:16 PM PST by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
[ Post Reply | Private Reply | To 33 | View Replies]

To: Chode

I got dozens of them at the blog...


36 posted on 11/25/2012 12:25:38 PM PST by GeronL (http://asspos.blogspot.com)
[ Post Reply | Private Reply | To 35 | View Replies]

To: PghBaldy
What is it with all the gluten-free stuff nowadays? Is there sudden uptick in gluten-allergies, or that health problem I can’t recall the name of?

Celiac disease (or celiac sprue).

It's an assumption that because a particular food is bad for some people, it's bad for everyone. In the case of gluten, there is o scientific basis for that belief, but I think the belief comes from a more basic instinct. My hypothesis is that back during evolutionary times, people who saw another person eat something and become ill would have a better chance of survival if they would avoid eating the same thing themselves. The concept is valid, if you're talking mistletoe berries... but with things like sugar, gluten, etc., the fact that some people cannot tolerate those ingredients does not equate to a universal intolerance.

37 posted on 11/25/2012 12:59:25 PM PST by exDemMom (Now that I've finally accepted that I'm living a bad hair life, I'm more at peace with the world.)
[ Post Reply | Private Reply | To 17 | View Replies]

To: GeronL

Maybe half of 1% of store closure reports mention an actual number of jobs lost.

Thanks!


38 posted on 11/25/2012 1:51:04 PM PST by null and void (The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.)
[ Post Reply | Private Reply | To 33 | View Replies]

To: nickcarraway

Why do vegans avoid dairy?

Nothing died to make ice cream...


39 posted on 11/25/2012 6:03:44 PM PST by mom4melody
[ Post Reply | Private Reply | To 1 | View Replies]

To: giotto

That is good guess. Sorry for late reply.


40 posted on 11/27/2012 2:22:08 AM PST by PghBaldy (Pete Hoekstra RE: Petraeus scandal - "There's more here than meets the eye.")
[ Post Reply | Private Reply | To 27 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-40 last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson