Being the second country to have one of its citizens set foot on the Moon (after the U.S.) would be extremely valuable in terms of publicity and prestige alone.
Being the 14th country to do so, not so much.
In 20 years going to the moon will be a ride at 6 flags.
They’ll only do it once a summer and 10 passengers will go.
Go up, land on the moon, take photo and fly home.