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Loud Commercials Are Now Against the Law Consumers may file complaints with FCC
ADWEEK ^ | 12/13/12 | Katy Bachman

Posted on 12/13/2012 1:44:47 PM PST by Clint N. Suhks

Those annoying ear-splitting commercials that come out of nowhere are now officially against the law. The rules governing implementation of the Commercial Advertisement Loudness Mitigation Act (CALM) Act went into effect today requiring broadcasters, cable operators, satellite services and other video distributors to keep the volume level of commercials consistent with regular TV programming.

Loud commercials have been a top consumer complaint for decades, making the CALM Act a consumer favorite.

It also made the law's author, Rep. Anna Eshoo (D-Calif.) recognizable in grocery stores, she said during a press conference Thursday morning.

"It's the one bill that I've heard from people all over the country," said Eshoo of her 2008 bill. "This will be a relief to consumers. Today begins a new era of quieter TV."

Eshoo was joined at press conference this morning by Sen. Sheldon Whitehouse (D-R.I.), who sponsored the Senate companion bill that was passed in Dec. 2010. President Obama immediately signed the two-page bill into law Dec. 15, 2010. Once the Federal Communications Commission established the rules for the bill, media outlets were given a year to come into compliance.

If a loud commercial slips through, consumers must file a complaint with the FCC using the oline complaint form at www.fcc.gov/complaints.


TOPICS: TV/Movies
KEYWORDS:
Good, about time. DVRs will be the smoking gun.
1 posted on 12/13/2012 1:44:52 PM PST by Clint N. Suhks
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To: Clint N. Suhks

I am happy to see this.


2 posted on 12/13/2012 1:45:40 PM PST by ColdOne (I miss my poochie... Tasha 2000~3/14/11 0bie don' t eatl my dog!)
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To: Clint N. Suhks

I got a mute button. I only see commercials, I never hear them.

How many more laws do we need!

Let’s get our savior the government involved in more things to protect you against anything that might offend you.

sorry, I do not agree.

bobo


3 posted on 12/13/2012 1:49:36 PM PST by bobo1
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To: Clint N. Suhks

Now, about those annoying, obtrusive telemarketing calls to mobile phones...


4 posted on 12/13/2012 1:49:58 PM PST by TADSLOS (No need to watch the movie "Idiocracy". We're living it.)
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To: ColdOne

I am happy to see this.
= = = = = = = = = = = = = = = =
It is ‘nice’ to see something done BUT

It is a little much when the volume of a TV etc has to be decided by the courts and politicians.

This is a no brainer that the ‘powers that be’ should have showed some judgement and good faith and done something on their own, not involve Govt agencies.

It is BS like this that empowers these SOB’s into convincing the sheeples that ‘WE’ can not survive without ‘THEM’.


5 posted on 12/13/2012 1:51:07 PM PST by xrmusn (6/98 "It is virtually impossible to clean the pond as long as the pigs are still crapping in it")
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To: TADSLOS

I do not answer anything when I do not know the number.

they give up calling me after awhile.

bobo


6 posted on 12/13/2012 1:56:25 PM PST by bobo1
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To: Clint N. Suhks
I read a "defense" of the commercial's volumes somewhere, sometime. It claimed that they really were no louder than the loudest part of any program you watch (think about how loud explosions or gunfire, etc. are in the show and compare them to the commercials).

Ha ha. I'm not falling for that! I think comparing the talking of the show to the commercials is a much better way to compare, and the commercial is MUCH louder. Also, it is very annoying to be watching TV late at night when everyone is asleep and you get up during a break to go to the kitchen (or elsewhere...) and, all of a sudden, the TV is booming some stupid commercial throughout the whole house.

7 posted on 12/13/2012 1:56:27 PM PST by jeffc (The U.S. media are our enemy)
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To: TADSLOS

My phone doesn’t ring unless the caller is in my contacts list. I figure whoever is calling can leave a voice mail.


8 posted on 12/13/2012 1:59:29 PM PST by Excellence (9/11 was an act of faith.)
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To: Clint N. Suhks

I would have probably been ecstatic over this news, had it come ten or fifteen years ago. Too late now. My viewing of current programming has dwindled down to virtually nil. Watch primarily dvd’s. Of older fare, from tv-series to movies. Reflective of when both America and its culture were still decent and something to take pride in.


9 posted on 12/13/2012 2:00:51 PM PST by greene66
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To: Excellence

How do you set that up?


10 posted on 12/13/2012 2:21:06 PM PST by Clint N. Suhks
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To: greene66
Me too. I've gone to watching The Waltons, Cosby Show, Everybody loves Raymond. Nothing else on.

How many Christmas shows can they come of with. Same script theme in everyone of them. Somebodys got to save some town and get married or find Santa Jr. a wife, etc.etc.etc., or there will be no Christmas.

None of it is worth the $80 I pay for the cable, 250 channels of NOTHING.

11 posted on 12/13/2012 2:21:25 PM PST by annieokie
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To: TADSLOS

My phone has a “reject” button. If I don’t recognize the number I reject it.


12 posted on 12/13/2012 2:27:37 PM PST by Ruy Dias de Bivar (SAVE THE SUMATRAN RAT MONKEY!)
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To: Clint N. Suhks

Whaddya know, job creation! Gonna take hundreds if not thousands more bureaucrats to shuffle all the paper from this one!


13 posted on 12/13/2012 2:28:29 PM PST by Buckeye McFrog
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To: annieokie

I take it that you still subscribe to cable TV. If so, why?


14 posted on 12/13/2012 2:37:13 PM PST by OldPossum
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To: Clint N. Suhks

So the lefty ads for lefty companies that drove me to drop my satellite feed can now get the creeps arrested? No more al Jazeera?


15 posted on 12/13/2012 2:45:25 PM PST by Hardraade (http://junipersec.wordpress.com (Vendetta))
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To: annieokie

And everything is just one more stream of codified, liberal racist goo.

Sickening.


16 posted on 12/13/2012 2:49:21 PM PST by Hardraade (http://junipersec.wordpress.com (Vendetta))
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To: Clint N. Suhks

Who has watched a commercial in the last 7-8 years anyway.... DVR’s got rid of them...


17 posted on 12/13/2012 2:53:06 PM PST by TexasGunLover ("Either you're with us or you're with the terrorists."-- President George W. Bush)
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To: Clint N. Suhks

Does this apply to the Government hectoring you at massive decibels over public address systems?


18 posted on 12/13/2012 3:01:51 PM PST by Uncle Miltie (Cloward-Piven is a two way street. Move your capital out of the U.S. Let the economy burn.)
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To: OldPossum
Yes, contract up end of this month. Then I just have to have some help on what to do next.

I do not want any satellite or cable, so I'm stuck. Need my grandsons to help me with all the TECH stuff. Used to be so simple. "Open box, plug it in". lol. Now I'm lost, and don't want to learn.

I will be getting rid of land line as well. Need to upgrade my very old flip top cell phone, lol.

I NEED HELP......don't anyone attempt to try and explain all of it to me on this thread. lol. I am like Jeff Dunhams "Peanut", goes right over my head.

19 posted on 12/13/2012 3:02:07 PM PST by annieokie
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To: Hardraade
It really is.

Seems like all the new shows sitcoms, 1st thing in the first 2 seconds, some twosome is jumping into the sack, or talking about it.

Pretty bad, when they have to GRAB you in the first 2 seconds. Guess they know we all change the channels ASAP of the show coming on. rofl.

20 posted on 12/13/2012 3:08:13 PM PST by annieokie
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To: xrmusn

“It is a little much when the volume of a TV etc has to be decided by the courts and politicians.”

I work in television. This is an area I’m glad to see government — meaning the people — finally exercise its legitimate prerogative.

Because in this case it isn’t government stepping in and telling property owners what to do with their property. WE own the property. The law is quite clear: the airwaves belong to the people. Every bit of bandwidth. Networks are required to have a license to use our airwaves. That means we get to decide how loud commercials are.

It’s well documented that people have been screaming for years about the volume. The networks could have and should have acted, and they didn’t. They ignored their bosses — the people who own the airwaves. So now they get legislation.


21 posted on 12/13/2012 3:13:21 PM PST by Blue Ink
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To: Clint N. Suhks
I set the phone's ring to “none,” then set each individual's contact info to some ring tone.
22 posted on 12/13/2012 3:15:39 PM PST by Excellence (9/11 was an act of faith.)
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To: Blue Ink

Car commercials are the worst! Also men’s sports products. For both they use music from the pit of hell. This is good legislation.

Now if they would just get rid of daylight savings time so we won’t be sitting down to eat

dinner at 6 pm when the sun is blinding and it’s 110 degrees out side.


23 posted on 12/13/2012 3:46:00 PM PST by Hound of the Baskervilles ("Nonsense in the intellect draws evil after it." C.S. Lewiscrate)
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To: annieokie
You do know Grandpa Walton's partner Harry Hays, pictured, said every 14 year old boy needed a gay teacher. Grandpa Walton creeped me out when the show first came out, now I know why. To think all those kids on the show were around such.


24 posted on 12/13/2012 3:55:02 PM PST by bgill (We've passed the point of no return. Welcome to Al Amerika.)
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To: Clint N. Suhks

For the past two months, commercials have been BLASTING. Just now one came on loud and was lowered seconds into it. That tells me someone is being paid to manipulate the volume somewhere along the line. Bookmarked and ready to start reporting.


25 posted on 12/13/2012 3:58:21 PM PST by bgill (We've passed the point of no return. Welcome to Al Amerika.)
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To: bgill
NO WAY. TELL ME YOUR KIDDING..

I believe your not, but I never knew this. WOW.....such a clean family show, and all that kissing on gramma. lol

Just dang it. spit fire and all that, dagnabit.

26 posted on 12/13/2012 4:07:37 PM PST by annieokie
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To: annieokie

No lie. Just do a search. It’s disgusting. Sorry to ruin your show.


27 posted on 12/13/2012 4:10:31 PM PST by bgill (We've passed the point of no return. Welcome to Al Amerika.)
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To: Clint N. Suhks

It’s even quieter when you turn the TV off altogether.


28 posted on 12/13/2012 4:12:15 PM PST by Fresh Wind
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To: Blue Ink

WE own the property. The law is quite clear: the airwaves belong to the people.
= = = = = = = = = = = = = = = = = = = = = = = =
First off, I did say that the ‘powers that be should have used some common sense’ etc...

As to “US” ‘owning’ the airways, yes in the same respect that “WE” paid to build the highways, pay police forces etc.

Agreed the Government is “WE THE PEOPLE”, not the ‘people are us’.

My point was that it is stupid for Government to be wasting their time with matters such as this when it can and should be resolved on our own.


29 posted on 12/13/2012 4:37:36 PM PST by xrmusn (6/98 "It is virtually impossible to clean the pond as long as the pigs are still crapping in it")
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To: bgill
Sorry to ruin your show."""".....

lol, I'll just squint now while watching. You know, grandpa never really added much to that show anyway. He never had any lines that had much value or wisdom in them.

Now that I know what you told me about him, he was just a grandpa PROP.

30 posted on 12/13/2012 4:37:52 PM PST by annieokie
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To: Clint N. Suhks
Good, about time. DVRs will be the smoking gun.

Why, of course! Because government-meddling is just fine if it's something you agree with.

For Pete's sake, can't you leave your little, personal dislikes aside for a minute and see how the government increasingly insinuates itself into every tiny, unimportant piece of our lives?

31 posted on 12/13/2012 5:05:10 PM PST by BfloGuy (Workers and consumers are, of course, identical.)
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To: BfloGuy

You Liberaltarians can go live next door to your zone-free prostitution/drug-dealer/SodomiteMarriageChapel if you can convince your fellow citizens to elect idiots that have the same philosophy you do to your state legislature and or federal congress for all I care. For now the adults are not letting a-holes take advantage of the airwaves.

This is the first legislation I’ve agreed with in years. Mean time you go lobby your fellow irrelevant 2% Liberaltarian constituency and see how that works out.


32 posted on 12/13/2012 9:31:22 PM PST by Clint N. Suhks
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To: Clint N. Suhks

Great news Clint. Now I remember why I left this on the computer this morning/last night.

BTTT.


33 posted on 12/14/2012 11:52:31 AM PST by Springman (Rest In Peace YaYa123, Bahbah, and Just Lori.)
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To: Clint N. Suhks
This is the first legislation I’ve agreed with in years. Mean time you go lobby your fellow irrelevant 2% Liberaltarian constituency and see how that works out.

Always fascinates me when a self-identifying conservative (else why would you be here) comes out of the big-government closet. I understand you agree with it. Show me in the Constitution -- which, I presume, you also claim to agree with -- where the Federal government gets such a power, though.

The Welfare Clause maybe? Or is it a penumbra of an emanation or something like that? Or is there a clause I've missed that if Clint N. Suhks agrees with something, it's automatically constitutional.

A lot of people agreed with Obamacare. Legislating the volume of TV ads and you think that because you agree with it, it's a good thing. We are truly sunk.

34 posted on 12/14/2012 4:01:47 PM PST by BfloGuy (Workers and consumers are, of course, identical.)
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